Firefish Blog
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Since launching in 2010, we've helped hundreds of recruiter-owned agencies gain a serious competitive edge by combining their recruitment CRM and marketing activities into one platform. Firefish Software brings all your recruitment activities together under one roof and accelerates agency growth and brand exposure. Firefish Software is a Recruitment Software Blog, covering a variety of top..
Firefish Blog
1M ago
At the end of 2024, 67% of recruitment industry leaders told us that they would be focusing on re-engaging their existing database as their main candidate acquisition strategy – and for a good reason. With job board prices on the rise, it’s vital that you know how to maximise the return on investments. Making the most out of each candidate isn’t just about browsing through CVs to find that top talent – it’s about making sure you know exactly what candidates you’ve already got and being able to efficiently match the warm talent in your pipeline to new roles ..read more
Firefish Blog
1M ago
84% of agency leaders state that the most important thing candidates will care about in 2024 is base salary, closely followed by career progression, with 71% of leaders putting it in second place.
Knowing what candidates care about allows you to tailor your messaging and structure marketing campaigns that are impactful and get results, instead of going in blind. As recruiters, you know how vital it is to understand your candidates and build trust – without it, you will just keep wasting money and time, never building a warm database of candidates who feel respected and understood ..read more
Firefish Blog
2M ago
When we surveyed recruitment agency leaders across the UK and Ireland, a clear trend emerged: Industry leaders are forecasting growth in 2024 – but the majority of them are shifting their strategy to organic sourcing. With job boards’ prices rising as much as 30-40% for some agency owners at the end of 2023, it’s not surprising that only 20% are planning to focus their resources and attention on job boards as their main candidate attraction strategy this year. But how do you find the delicate balance between good old job boards and diversifying your attraction channels for the maximum impact ..read more
Firefish Blog
2M ago
What is loyalty marketing?
Loyalty marketing is a strategy that focuses on maximising the output from the candidates in your recruitment CRM. With the cost of job boards increasing by 30-40% for some agencies in 2023 there has never been a greater need to maximise the return you get from the candidates you bring into your database.
A loyalty marketing strategy helps you to do this by focusing on nurturing high-value candidates so that they think of your agency first when they come into market as an active candidate. The potential savings that can be made by maximising your databa ..read more
Firefish Blog
2M ago
In a strategic partnership aimed at expanding our commercial reach, we are thrilled to announce that Firefish has penned a 12-month sponsorship deal with the Recruitment Mentors Podcast, hosted by Hishem Azzouz. The partnership presents an opportunity for both parties to expand their reach across multiple channels, whilst providing recruiters with unparalleled training and insights ..read more
Firefish Blog
2M ago
As we enter 2024, it’s normal for agency owners to strategise for success – you summarise the previous year, look at the industry and your own performance, and adjust the strategy. But for the second in a row year that we’re seeing a decline in optimism about the year ahead among agency owners - so it’s vital that you’re prepared for whatever challenges it might bring and get ahead of your competitors. And whilst data should be at the very core of everything you do, the other key aspect of successful 2024 recruitment is relationship building. Being able to utilise soft skills, network, and pa ..read more
Firefish Blog
3M ago
As we approach the year-end crescendo, you might find yourself standing at the threshold of a unique opportunity. December, often associated with festivities, closing up any unfinished business, and generic waiting for next year, also holds the potential to sow the seeds for a robust Q1 ROI – if you do it right. Did you know what is in the top 2 skills needed in recruitment in the upcoming years? Communication and relationship building! And as much as it might seem obvious, a lot of recruiters forget about the vitality of these on their road to success ..read more
Firefish Blog
3M ago
In the ever-evolving landscape of recruitment, the ability to proactively engage clients is vital to success in today’s market. It’s no secret that many recruiters find cold BD challenging - and with the candidate shortages of recent years recruiters have often found they have an abundance of jobs to work without having to rely on any outbound BD. However, that market is changing, and now it is becoming increasingly important for recruiters to master an outreach strategy that they can count on to create a reliable pipeline of jobs ..read more
Firefish Blog
4M ago
Ah, yes – it’s the most wonderful time of the year, and for many recruiters, it may well be one of the quietest. With many other businesses slowing down as the Christmas markets open and office parties draw closer, it's also an excellent time of year to engage with both candidates and clients through your marketing channels ..read more
Firefish Blog
4M ago
As agency owners gear up for the festive cheer, it's crucial to recognise the untapped potential the Christmas period holds for shaping a prosperous 2024. The end of the year is not just a time for merriment but an opportune moment to fortify your agency's foundation for the coming year. As much as things slow down when we approach the end of the year and you might feel like there’s no point trying to push anymore because nobody will listen anyway, we’re here to tell you how to maximise this time and not just let it slip ..read more