How to Connect HubSpot’s Email Integration [Gmail & Outlook)
Protocol 80 Inc. Blog
by Kailee Peterson
2w ago
“Why would you want to connect your email account to HubSpot?” is the wrong question to ask. The real question is, why wouldn’t you want to connect your email account to HubSpot ..read more
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Choosing the Right Inbound Marketing Partner: 4 Key Factors to Consider
Protocol 80 Inc. Blog
by
2w ago
Inbound marketing is the secret behind modern customer acquisition. Finding the right partner to lead the charge can be a game-changer for small businesses and marketing managers in the industrial or manufacturing world.  ..read more
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2025 CTA Statistics to Guide Your Inbound Marketing Strategy
Protocol 80 Inc. Blog
by protocol 80
1M ago
Inbound marketers are the first to tell you that calls-to-action, or CTAs, are your secret weapon. Whether you’re looking to increase traffic, conversions, leads, or sales -- CTAs are the gateways to visitor action on your website.  It's true, and it makes sense, but you've gotta back up your claims with evidence ..read more
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The State of AI for Long-Form Content Generation [2024]
Protocol 80 Inc. Blog
by
2M ago
It is undeniable that AI is the hot topic of conversation in 2024. Software providers across the board are unveiling innovative ways to incorporate AI, and professionals in the business world are eagerly exploring these advancements to enhance their daily efficiencies ..read more
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How Much Do SEO Services Cost?
Protocol 80 Inc. Blog
by
3M ago
You’ve probably heard of SEO (search engine optimization) and know it’s important, but you might not be sure what it really involves or if it’s something you can tackle on your own.  ..read more
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What Does a Digital Marketing Trainer Cost?
Protocol 80 Inc. Blog
by
4M ago
As a company in today's warp-speed digital landscape, being present and active is a must, even in niche industries. However, staying ahead of creating content, tracking performance, and maintaining the site is hard – especially if your team’s poorly equipped for it all ..read more
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What You Need To Know About HubSpot’s Fall 2024 Updates
Protocol 80 Inc. Blog
by
5M ago
Those familiar with HubSpot understand quite well at this point that they don't tend to shy away from releasing product updates regularly, and sometimes quite aggressively. This year, HubSpot may have outdone themselves, though, as they aim to release not just a significant amount of updates, but perhaps some of the most influential, impactful, and consequential updates in recent years. To understand the scope of these recent updates, it’s important to understand what HubSpot’s aiming for with them. In spring of 2024, HubSpot released a number of updates relating to AI usage in their platf ..read more
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Cracking the Code: The Real Cost of HubSpot for Your Business
Protocol 80 Inc. Blog
by
5M ago
As a marketer, you always seek tools to propel your business forward effectively and efficiently. You may already be familiar with names like Salesforce or Marketo, but there is another more prominent tool to consider, particularly in evaluating its return on investment: HubSpot ..read more
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PPC vs SEO: Which is Better for Increasing RFQs?
Protocol 80 Inc. Blog
by
5M ago
What's that? You want to ditch annoying direct mail and cold calls?! You want to focus on driving quality traffic to your website to increase RFQs!?!? Kudos! You're making a smart adjustment to your marketing strategy that aligns with how B2B buyers buy today.  ..read more
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How to Create a Marketing Email in HubSpot
Protocol 80 Inc. Blog
by
6M ago
Email, around since 1971, remains a key element in marketing strategies. Despite the rise of social media, email continues to be a reliable tool for reaching customers in B2B marketing. Its ability to deliver personalized, targeted messages directly to inboxes creates a direct connection with your audience, making it invaluable for generating leads and building brand excitement ..read more
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