The Smarketers
197 FOLLOWERS
We are niche inbound marketing agency and a content strategy company in India helping Technology and Healthcare Companies generate qualified inbound leads.
The Smarketers
1w ago
Menu
Services
Full Funnel Marketing
Account Based Marketing
Inbound Marketing
Demand Generation
Build Operate Transfer
Insights
Why and how to leverage Generative AI for Account Based Marketing (ABM)
Close
Branding and Web Design
Web Design & Development
Creative & Branding
Insights
Experiential Branding: Key To Elevate B2B Brand Success
Close
Marketing Automation
HubSpot Services
MarTech Integration
Hubspot Management Services
Insights
7 Incredible Ways HubSpot’s Inbound Marketing Amplifies ROI!
Close
Data & Contacts
Data Mining and Contac ..read more
The Smarketers
1w ago
A Leading Manufacturer of Machine Vision Systems generates million Dollar HIRO Pipeline
About the Client
Our client, a global leading manufacturer of machine vision systems, software, sensors, and industrial barcode readers, sought accelerated growth and lead acquisition for their cutting-edge deep learning products and 3D Vision systems. They wanted to fortify market presence, enhance engagement, and drive conversions all over India.
Why Opt for The Smarketers
The decision to partner with The Smarketers was underpinned by their specialized expertise in manufacturing business ma ..read more
The Smarketers
2w ago
Menu
Services
Full Funnel Marketing
Account Based Marketing
Inbound Marketing
Demand Generation
Build Operate Transfer
Insights
Why and how to leverage Generative AI for Account Based Marketing (ABM)
Close
Branding and Web Design
Web Design & Development
Creative & Branding
Insights
Experiential Branding: Key To Elevate B2B Brand Success
Close
Marketing Automation
HubSpot Services
MarTech Integration
Hubspot Management Services
Insights
7 Incredible Ways HubSpot’s Inbound Marketing Amplifies ROI!
Close
Data & Contacts
Data Mining and Contac ..read more
The Smarketers
2M ago
Having a strong online presence is crucial for manufacturers in today’s world. Implementing an effective SEO strategy can significantly boost your visibility in search engine results and drive valuable organic traffic to your website.
But what exactly is SEO? And why is it so important for manufacturers? Well, hang tight as we dive into the basics of SEO strategy and uncover how it can revolutionize your manufacturing business. From conducting keyword research to optimizing your on-page content and leveraging local SEO tactics, we’ll cover everything you need to know to get started.
So grab a ..read more
The Smarketers
3M ago
Businesses constantly seek new ways to reach their target audience and maximize their marketing efforts in today’s rapidly evolving digital landscape. With Generative AI, Account Based Marketing (ABM) is being revolutionized in a way that has never been seen before.
What exactly is Generative AI? It’s an incredibly powerful tool that uses advanced algorithms and machine learning techniques to generate unique and personalized content. By leveraging this remarkable technology, marketers can tailor their messaging for each account, delivering highly relevant and engaging experiences.
This blog po ..read more
The Smarketers
4M ago
Establishing and sustaining an impactful online presence is crucial for modern businesses in the ever-evolving digital landscape. As the heartbeat of marketing strategies, a robust online presence amplifies brand visibility and fosters meaningful connections with a vast audience. In the pursuit of digital excellence, in-house marketing teams navigate dynamic challenges – including algorithm updates, Search Engine Results Pages (SERP) volatility, and competing with rivals – that threaten to restrain digital marketing efforts.
This blog aims to unravel the intricacies of building a sustain ..read more
The Smarketers
4M ago
Meet John, a sales manager at a software development company who struggled with reaching his sales target. He had tried every possible approach, from generic email campaigns to cold calling, but nothing seemed to work. He was about to give up when he stumbled upon Account-Based Marketing (ABM).
John was intrigued by the concept of ABM, which focuses on building personalized relationships with specific target accounts. With ABM, he was able to identify his most valuable accounts and create personalized marketing strategies that catered to their unique needs and interests.
By leveraging AB ..read more
The Smarketers
4M ago
In the dynamic landscape of modern content marketing for manufacturers, one thing’s for sure: you’ve got to grab the attention of potential buyers and turn them into loyal customers. And in this fierce competition to stay relevant in the market, manufacturing marketers face their challenges.
A Brandpoint® research report reveals that 36% of manufacturing marketers find keeping up with the competition and demonstrating product value significant challenges. Understanding the audience, a core part of content marketing, is a challenge for another 33%.
Hence, we come to the obvious ques ..read more
The Smarketers
4M ago
Manufacturers have long been aware of the importance of marketing. However, in recent years, inbound marketing has revolutionized how manufacturers approach their marketing strategies.
The most sales-worthy leads are generated through inbound channels. Manufacturing marketers reported the highest volume of sales leads originating from digital channels, with digital marketing accounting for 62% of leads, followed by social media at 58%.
The numbers highlight the significant impact of inbound marketing strategies in driving sales for manufacturing businesses.
But where does inbound m ..read more
The Smarketers
4M ago
The term bounce rate analysis frequently comes up in SEO campaigns and is one of the most critical yet undervalued metrics for evaluating website performance. However, it can be confusing sometimes, especially when optimizing your website for search engines.
To improve your website’s performance, it’s essential to understand the factors that contribute to a high or low bounce rate. Although it’s not a ranking factor in Google’s algorithm, bounce rate can provide valuable insights for enhancing site content and user experience.
But will the bounce rate metric still be relevant in 2024? Le ..read more