4 Small Business Advertising Ideas To Boost Lead Gen & Maximize Your Budget Advertising your small business isn’t exactly straightforward. Even if you have a killer outbound marketing strategy, it can still be tough to decide:  What your budget is Where you’ll spend it What kind of ads you’ll develop What keywords you’ll bid on And what content you’ll use to attract the attention of the right leads For most small businesses, the biggest struggle is getting the most leads out of a modest budget. Here are a few small business advertising ideas you can use to boost lead generati ..read more

Evenbound Wins Clutch Award for Top Content Marketing Companies of 2021 It’s not news that digital marketing is becoming less and less about your products, and more about selling your customers a better version of themselves. At a crucial time when the digital space is more crowded than ever, you need a partner who can develop and promote a message that resonates with that “better version” your customers want to be.  Reach beyond your competitors, and speak directly to your ideal clients with Evenbound, a full-service digital marketing company that delivers the leads you need, and th ..read more

One More Website Redesign Won’t Solve Your Problems: Here’s Why It’s been a few years since anyone touched your website, and your boss is getting antsy. “It just looks outdated” “[Insert competitor name here] just updated their website” “I don’t think the design really fits our brand” “I want our website to look like Apple’s” “[Insert very big brand name here] has an awesome website. We could do that too.” Whichever of those phrases sounds most like your boss, if your company is thinking about a website redesign, you’ve probably heard something along those lines in the past few weeks ..read more

We’re Honored to Be On HubSpot’s 2021 Partner Advisory Council Congratulations Nate! The Evenbound team is excited to announce that one of our HubSpot experts and dedicated Account Managers, Nate Silvey, has been appointed to the HubSpot 2021 Partner Advisory Council! ” Nate is a natural leader. He is dedicated to his personal growth and our team growth. He thinks strategically as well as tactically which is a rare trait. We are honored to be participating in the PAC and I believe the PAC will benefit greatly from Nate’s thoughts and perspective on a range of issues. “ John Herit ..read more

We’re Honored to Be On HubSpot’s 2021 Partner Advisory Council Congratulations Nate! The Evenbound team is excited to announce that one of our HubSpot experts and dedicated Account Managers, Nate Silvey, has been appointed to the HubSpot 2021 Partner Advisory Council! ” Nate is a natural leader. He is dedicated to his personal growth and our team growth. He thinks strategically as well as tactically which is a rare trait. We are honored to be participating in the PAC and I believe the PAC will benefit greatly from Nate’s thoughts and perspective on a range of issues. “ John Herit ..read more

How to Grow Your Small Business with Marketing: 6 Quick Tips You’ve already done the hard work. You started a small business! Whether you’re a manufacturer or a home services pro, you did the work of developing a business plan, finding the right people, and putting your plan into action.  Now, the challenge is getting people to your business. And that’s where marketing comes in.  How to Grow Your Small Business with Marketing: 6 Quick Tips The big thing to remember when you’re asking “how can I grow my small business with marketing?” is you get out what you put in.  ..read more

5 Ways Manufacturers Can Increase Channel Sales Channel sales are a uniquely challenging sales process. As a manufacturing company that works with channel sales partners, you create a product, but you’re indirectly responsible for selling it. It’s a weird way to sell, no matter how you look at it. How can you increase channel sales if you have little to no control over the actual sales themselves? Luckily, the channel sales process has been around forever. While it is a unique — and sometimes frustrating for you, the manufacturer — process, there are plenty of actions you can take to inc ..read more

5 Real Estate Marketing Tools That Help You Sell More Homes If you’re looking to sell more homes in 2021, we’d suggest that instead of looking for more real estate marketing tools, you start looking into using a smaller number of real estate marketing tools more efficiently. Let’s take a look at 5 basic real estate marketing tools you can use to sell more homes. Each of these tools is an essential component of a successful marketing strategy, and when you get really good at each of them, you’ll find yourself doing a whole lot less work and selling more homes. Sounds good, right?  Let ..read more

New Rules of Content Marketing in 2021 The world of digital and inbound marketing is fast-moving. What was best practice one year is often outdated by the next. There’s a lot to keep track of with changing search engine algorithms, new privacy policies, and changing consumer habits. One marketing tactic you can’t afford to fall behind on is content marketing.  What is Content Marketing in 2021? It will come as a surprise to absolutely no one that in 2021, content marketing remains an integral component of any successful marketing strategy. When it comes to digital and inbound mark ..read more

Why & How to Use HubSpot Buyer Personas Buyer personas, ideal buyers, target customers — all of these words talk about pretty much the same thing. Your company’s perfect customer.  It doesn’t matter if you’re brand new to digital marketing or if you’ve been doing it for years, you’ve probably heard about buyer personas.  Just about any marketing expert will tell you that your buyer personas are the first stop on your trip to a successful, targeted, and cost-effective marketing strategy.  But, what about HubSpot buyer personas? Are they different from regular buye ..read more