Patience and consistency – virtues in many aspects of your life. These same qualities are important for marketing, and even more critical for your inbound marketing strategy. Inbound marketing is an effective strategy designed to attract your ideal client to you when they are already actively looking for a solution. You need to decide how to attract your ideal client and consistently deliver on their wants and needs. Putting an inbound marketing plan in motion that attracts your ideal client is like a marathon. A marathon requires stamina and determination: Stamina to continue on course for ..read more

If your website is not providing a quality user experience and attracting inbound leads, you should conduct a website audit to ensure it is performing as your best sales person. Your website needs to be an effective hub of all of your marketing efforts. If it is not, then you are missing out on many opportunities. The following website audit checklist will walk through the important areas of your website to review. These areas include design, content, SEO, security, device support and performance. 10 Point Website Audit Checklist Whether you are reviewing your current website, a new revision ..read more

There are two major aspects to inbound marketing: driving new qualified visitors to your website and then converting them into leads. You seem to be doing the first part well because your website traffic is increasing. But, the second part has you stumped. Why is your website conversion rate is so low? If you want to increase your conversion rate and turn your website visitors into leads, you need to make it easy for them to quickly find what they need. And although there are many website design mistakes that haunt small business websites, there are specific ones that can deter visitors from ..read more

Knowing how Pay-Per-Click (PPC) marketing works provides you with the same array of tactics that giants like Amazon, Airbnb, and Disney are using to hook users right out of the gate on search engines like Google. PPC is arguably the most powerful channel available to digital marketers because it presents your brand to potential customers at the top of the search engine results page ahead of organic listings. By incorporating PPC ads into your digital strategy, you’ll be able to develop coherent marketing campaigns across multiple channels and ultimately attain a single brand voice. And by est ..read more

When I ask the question “Will You Find Your Next Client — or Will They Find You?”, it is a direct challenge to business owners to define an inbound marketing strategy. This strategy combines search, social media and content marketing to attract a clearly defined audience who are researching a solution to a challenge or need. Content marketing is the foundation for a successful inbound strategy and has many benefits for the business that executes it well. But content marketing also comes with challenges for small businesses. With even with the many benefits, why is it so difficult fo ..read more

Patience and consistency – virtues in many aspects of your life. These same qualities are important for marketing, and even more critical for your inbound marketing efforts. Putting an inbound marketing plan in motion that attracts your ideal client is like a marathon. A marathon requires stamina and determination: Stamina to continue on course for the long term no matter who says you should change Determination to make it work and see your business succeed Inbound marketing also requires stamina and determination. It is a process that requires regular, consistent delivery to increase your ..read more

When I ask the question “Will You Find Your Next Client — or Will They Find You?”, it is a direct challenge to business owners to define an inbound marketing strategy. This strategy combines search, social media and content marketing to attract a clearly defined audience who are researching a solution to a challenge or need. Content marketing is the foundation for a successful inbound strategy and has many benefits for the business that executes it well. Remember that without content there is nothing to optimize and nothing to share on social sites. 10 Content Marketing Benefits The ..read more

There is a lot of content available on search engine optimization. It’s important to be effective at gaining visibility in search. But what if you were wildly successful in getting a lot of traffic but are unable to convert them into leads? That’s where conversion rate optimization comes in. Definition of conversion rate Before you can do anything to increase your conversion rate, you need to know what it is. Conversion rate is the percentage of visitors who complete a desired action. These actions could be completing a web form, watching a video, signing up for a webinar or purchasing a prod ..read more

Is your website pulling its weight? As the hub of your online marketing, your website is the most important component of your web presence. The primary goal of your inbound marketing activities should be lead generation – driving more traffic to your website and then converting the traffic into leads. But is your website working as your 24 hour sales person? Or does it just sit there making people figure out why they should contact your business? If you are getting traffic but you aren’t seeing the quantity or quality of leads you expect, maybe it is time to take a hard look at your webs ..read more

You are probably wondering “what’s in it for me” when it comes to inbound marketing. It seems like a lot of work. Does it really work for lead generation? The answer is definitely yes – inbound marketing does generate leads. In addition, there are many benefits to implementing inbound marketing as one of your primary marketing strategies. Inbound marketing: Increases visibility and brand awareness for your business Attracts better quality leads that are interesting in your offerings Demonstrates your knowledge of your industry by educating your prospects Provides long-term visibility unlike ..read more