Hello, it's Sydney. I have been an intern at BlinkJar for the last year. When I first stepped through the blue door at BlinkJar for my internship, I was hit with a mix of emotions. As a finance major, I found marketing to be an entirely new realm, and as with any new endeavor, there was a certain sense of fear. Yet, the warmth and inclusiveness of the BlinkJar team quickly dispelled any apprehension. Under the patient guidance of Rikki Broussard , everything seemed to fall into place, instantly putting me at ease. BlinkJar's office culture became apparent as I settled into my role. From coll ..read more

When it comes to a user’s experience with your Google Ads campaign , every click counts. From the moment they interact with your ad to the second they land on your website, each step in the journey plays a crucial role in converting a visitor into a customer. One of the most important factors in optimizing this conversion process is ensuring alignment between your Google ads and their landing pages. Landing Page Consistency with the Ad Enhances the User Experience When users click on your Google ad, they have certain expectations based on the ad's messaging, visuals, and call-to-action. Whe ..read more

Hey, it's Maddie with BlinkJar . In the wild web world, hitching your wagon to social media advertising to shout about your latest promotion or event is not just smart—it's essential. Social media's broad reach and interactive nature allow brands to connect directly with their audience in ways previously unattainable. The BlinkJar team recently developed a fun promotion for Coursey Car Wash's Pet Wash, utilizing only organic social media posts and Facebook ads . The promotion encouraged people to share photos of their beloved pets in exchange for the opportunity to pamper their furry compan ..read more

Hey, it's Jared from BlinkJar . For all the Gen Xers out there, you might recall Bon Jovi's iconic line from "Wanted Dead or Alive" – "It's all the same, only the names will change." While it certainly wasn't Bon Jovi's intention, this one line could be an anthem for the advertising world. The Rules for Successful Advertising Have Not Changed Jon Bon Jovi's lyrics encapsulate the advertising landscape perfectly. Despite the passage of time and the evolution from the print ads of the '70s and TV spots of the '90s to today's digital marketing strategies , the core principles of advertising ha ..read more

Hey, it's Jared from BlinkJar . For all the Gen Xers out there, you might recall Bon Jovi's iconic line from "Wanted Dead or Alive" – "It's all the same, only the names will change." While it certainly wasn't Bon Jovi's intention, this one line could be an anthem for the advertising world. The Rules for Successful Advertising Have Not Changed Jon Bon Jovi's lyrics encapsulate the advertising landscape perfectly. Despite the passage of time and the evolution from the print ads of the '70s and TV spots of the '90s to today's digital marketing strategies , the core principles of advertising ha ..read more

Hello everyone, Jared here from BlinkJar ! A pivotal decision for business owners venturing into a new website is selecting the ideal content management system (CMS). Amongst many options, Squarespace and Duda are particularly noteworthy for small to medium-sized businesses. At BlinkJar, we have extensive experience designing and managing websites on both platforms and are eager to share insights on what sets each apart. Our aim with this comparison is to help business owners choose a CMS that meets their specific goals and design needs and improves how they engage with their customers. Why ..read more

A strong online presence is crucial for businesses in the ever-expanding digital marketplace. One key element in this digital landscape is optimizing your Google Business Profile . A well-optimized profile enhances visibility and builds credibility and trust among potential customers. Here are six essential steps to ensure your Google Business Profile is optimized to its fullest potential. 1. Craft a Compelling Description for Your Google Business Profile Your business description is your opportunity to make a lasting impression. Add a long, unique description that showcases your offerings a ..read more

Hey everyone, it's Jared at BlinkJar ! One of the most important decisions business owners must make when building a new website is choosing the right content management system (CMS). Unfortunately, many businesses base their CMS decisions on a colleague's recommendation or brand recognition, often leading to a choice that wastes valuable resources like time and money. Choosing a CMS that matches your business's specific needs is vital in making the right decision. Choosing between an open-source and a proprietary CMS is similar to a homeowner deciding whether to build a custom house or buy ..read more

Digital advertising is a dynamic marketing option, and Google Ads is a powerful tool for businesses to enhance their online presence. However, the convenience of Google's auto-apply recommendations may seem like a time-saving solution, but beneath the surface lie potential pitfalls that can compromise the effectiveness of your advertising efforts. There are better strategies than relying on Google's auto-apply recommendations for maximizing the impact of your Google Ads campaigns. Loss of Ad Control and Customization Google's auto-apply recommendations operate on algorithms designed to optim ..read more

In the ever-evolving landscape of search engine optimization (SEO), pillar pages have emerged as a crucial component for websites seeking to establish authority, enhance site structure, and drive organic traffic. Pillar pages are web pages that provide an authoritative and in-depth overview of a broad topic. They act as the central hub for a group of related blog posts or articles, collectively known as cluster content. Each cluster content piece delves into a specific subtopic related to the overarching theme the pillar page addresses. Here are four ways that pillar pages can enhance your SE ..read more