The successful launch of the ‘Fall In Love With Seafood’ (FILWS) campaign has led the charitable non-profit to move forward with plans to scale the consumer campaign into 2025-2026. The post Seafood Nutrition Partnership Scales Successful ‘Fall in Love with Seafood’ Consumer Campaign appeared first on Seafood Nutrition Partnership ..read more

A study by researchers from the University of Pennsylvania (Penn) found that omega-3 fatty acids reduced aggression, regardless of age or gender. In addition to examining the effect of omega-3s on aggression, the researchers in the current study particularly wanted to ascertain whether omega-3 was effective for all forms of aggression. In psychology, a distinction is made between ‘reactive’ aggression, an in-the-moment response to a perceived threat or provocation, and ‘proactive’ aggression, which requires planning. In 2001, Dr. Joseph Hibbeln, a senior clinical investigator at the US Nation ..read more

Seafood Nutrition Partnership (SNP) announces the return of the Summer Seafood Challenge launching June 20 and running through August 20, 2024. This year’s challenge promises to be bigger and better than last year’s inaugural event, with enhanced components for registered dietitians (RDs), influencers, and consumers to promote the nutritional benefits of seafood. The Summer Seafood Challenge embodies SNP’s mission to increase seafood consumption while advocating for the importance of a balanced diet rich in omega-3 fatty acids for optimal brain health. Challenge participants are asked to creat ..read more

Seafood Nutrition Partnership’s ‘Fall in Love with Seafood’ campaign improved seafood sales and increased demand with consumers at H-E-B’s 420 stores throughout January 2024. SNP partnered with the Texas-based supermarket chain to target current seafood consumers that saw an increase in January sales v. the previous 12 weeks. The campaign, supported by nine H-E-B seafood suppliers and key media influencers like Valentine Thomas, drove a strong return on investment of $4.24 for each $1 marketing spend. “By increasing awareness, our campaign has made it easier for shoppers to incorporate more se ..read more

Seafood Nutrition Partnership (SNP) has launched a new digital program to help consumers have greater access to high-quality seafood wherever they live in the country. SNP’s Fall In Love With Seafood campaign is rolling out to retailers across the country and now to seafood companies that deliver seafood directly to consumers. The goals of the campaign are to help consumers eat seafood at least twice a week for improved health and to bring awareness to amazing online seafood companies. This multi-media initiative aims to promote direct-to-consumer companies and brands through web, email, and s ..read more

Seafood Nutrition Partnership (SNP) will update the National Seafood Council Task Force (NSCTF) members and the industry on the ‘Fall in Love with Seafood’ consumer campaign strategy at a virtual town hall. The meeting will be via Zoom on Thursday, February 1, 2024, at 4 pm EST/ 1 pm PST. Speakers will present 2023 accomplishments, campaign strategy, and showcase preliminary results from the Fall in Love with Seafood campaign roll-out at H-E-B this January.  “The NSC Task Force has been building the framework for a National Seafood Promotion Campaign on the public health benefits of seafo ..read more

Seafood Nutrition Partnership (SNP) is partnering with H-E-B to encourage Texans to Fall in Love with Seafood to live healthier and happier lives. Throughout January in all 420 H-E-B stores, the campaign will highlight the myriad of delicious and nutritious seafood options available. Social, digital, and in-store media will feature mouthwatering imagery and sassy headlines designed to break through and grab consumer attention. SNP and H-E-B have enlisted key influencers to help get the message out about the health benefits of seafood and to share delicious, easy-to-prepare recipes:  Vale ..read more

Dr. Bazinet is the Canada Research Chair in Brain Lipid Metabolism at the University of Toronto. Richard Bazinet, Ph.D. is the newest Seafood Nutrition Partnership’s Scientific Nutrition Advisory Council (SNAC) addition. SNAC members are leading researchers in science, nutrition, and health. Dr. Bazinet is the Canada Research Chair in Brain Lipid Metabolism at the University of Toronto. “Nutritional science is the foundation of Seafood Nutrition Partnership’s mission and work. The Scientific Nutrition Advisory Council (SNAC) at SNP is a group of experts dedicated and passionate about communic ..read more

Denny’s, the American diner with over 1,400 restaurants in the U.S., is partnering with the Seafood Nutrition Partnership to promote seafood during National Seafood Month this October.  The collaboration, launched in 2022, encouraged customers to order seafood at Denny’s restaurants and increased seafood unit sales significantly.  “We are excited to continue our successful relationship with Denny’s to help consumers try a delicious seafood option during National Seafood Month,” added Linda Cornish, SNP Founder and President. “The health and nutritional benefits of eating seafood are ..read more

The Seafood Nutrition Partnership is excited to unveil its new public health promotion campaign to help Americans live healthier, happier, and smarter by increasing their consumption of seafood. The ‘Fall in Love with Seafood’ campaign launches in October during National Seafood Month and continues throughout 2024 reminding consumers how delicious, nutritious, and versatile seafood is to enjoy at home and away from home.  Less than a quarter of Americans eat seafood 2x per week as recommended by the Dietary Guidelines for Americans (DGA), The American Heart Association (AHA), and the Worl ..read more