Seafood Nutrition Partnership’s ‘Fall in Love with Seafood’ campaign improved seafood sales and increased demand with consumers at H-E-B’s 420 stores throughout January 2024. SNP partnered with the Texas-based supermarket chain to target current seafood consumers that saw an increase in January sales v. the previous 12 weeks. The campaign, supported by nine H-E-B seafood suppliers and key media influencers like Valentine Thomas, drove a strong return on investment of $4.24 for each $1 marketing spend. “By increasing awareness, our campaign has made it easier for shoppers to incorporate more se ..read more

Seafood Nutrition Partnership (SNP) has launched a new digital program to help consumers have greater access to high-quality seafood wherever they live in the country. SNP’s Fall In Love With Seafood campaign is rolling out to retailers across the country and now to seafood companies that deliver seafood directly to consumers. The goals of the campaign are to help consumers eat seafood at least twice a week for improved health and to bring awareness to amazing online seafood companies. This multi-media initiative aims to promote direct-to-consumer companies and brands through web, email, and s ..read more

Seafood Nutrition Partnership (SNP) will update the National Seafood Council Task Force (NSCTF) members and the industry on the ‘Fall in Love with Seafood’ consumer campaign strategy at a virtual town hall. The meeting will be via Zoom on Thursday, February 1, 2024, at 4 pm EST/ 1 pm PST. Speakers will present 2023 accomplishments, campaign strategy, and showcase preliminary results from the Fall in Love with Seafood campaign roll-out at H-E-B this January.  “The NSC Task Force has been building the framework for a National Seafood Promotion Campaign on the public health benefits of seafo ..read more

Seafood Nutrition Partnership (SNP) is partnering with H-E-B to encourage Texans to Fall in Love with Seafood to live healthier and happier lives. Throughout January in all 420 H-E-B stores, the campaign will highlight the myriad of delicious and nutritious seafood options available. Social, digital, and in-store media will feature mouthwatering imagery and sassy headlines designed to break through and grab consumer attention. SNP and H-E-B have enlisted key influencers to help get the message out about the health benefits of seafood and to share delicious, easy-to-prepare recipes:  Vale ..read more

Dr. Bazinet is the Canada Research Chair in Brain Lipid Metabolism at the University of Toronto. Richard Bazinet, Ph.D. is the newest Seafood Nutrition Partnership’s Scientific Nutrition Advisory Council (SNAC) addition. SNAC members are leading researchers in science, nutrition, and health. Dr. Bazinet is the Canada Research Chair in Brain Lipid Metabolism at the University of Toronto. “Nutritional science is the foundation of Seafood Nutrition Partnership’s mission and work. The Scientific Nutrition Advisory Council (SNAC) at SNP is a group of experts dedicated and passionate about communic ..read more

Denny’s, the American diner with over 1,400 restaurants in the U.S., is partnering with the Seafood Nutrition Partnership to promote seafood during National Seafood Month this October.  The collaboration, launched in 2022, encouraged customers to order seafood at Denny’s restaurants and increased seafood unit sales significantly.  “We are excited to continue our successful relationship with Denny’s to help consumers try a delicious seafood option during National Seafood Month,” added Linda Cornish, SNP Founder and President. “The health and nutritional benefits of eating seafood are ..read more

The Seafood Nutrition Partnership is excited to unveil its new public health promotion campaign to help Americans live healthier, happier, and smarter by increasing their consumption of seafood. The ‘Fall in Love with Seafood’ campaign launches in October during National Seafood Month and continues throughout 2024 reminding consumers how delicious, nutritious, and versatile seafood is to enjoy at home and away from home.  Less than a quarter of Americans eat seafood 2x per week as recommended by the Dietary Guidelines for Americans (DGA), The American Heart Association (AHA), and the Worl ..read more

Dr. Davis Is a leading aquaculture researcher at Florida Atlantic University’s Harbor Branch Oceanographic Institute The Seafood Nutrition Partnership (SNP) welcomes Megan Davis, Ph.D., to its Scientific Nutrition Advisory Council (SNAC). SNAC members are leading researchers in science, nutrition, and health. Dr. Davis is the world’s foremost expert on queen conch aquaculture for restoration and conservation. “We are thrilled for Megan to join the council,” said Tom Brenna, Ph.D., chair of SNAC and a renowned omega-3 researcher. “Megan will bring her wealth of knowledge and information t ..read more

Theme: Seafood for Healthy People and Planet: Nourishing Our Brains, Restoring Our Oceans Dr. Tom Brenna and SNP’s Scientific Nutrition Advisory Council invite you to attend the 7th Annual State of the Science Symposium virtually or in person in Washington D.C. The meeting will take place on Thursday, September 21, 2023, and is the leading forum for global experts to outline the most up-to-date and trusted science on seafood nutrition and sustainability. Click here or visit www.seafoodnutrition.org/agenda/ to view the schedule. Preview the 7th Annual State of the Science Symposium: Enjoy del ..read more

AHA: Coronary heart disease is 90% preventable with proper diet and exercise per American Heart Association. ​ ​WHO: ​Up to 80% of cases of coronary heart disease, 90% of type 2 diabetes cases, and one-third of cancers can be avoided by changing to a healthier diet, increasing physical activity, and stopping smoking per World Health Organization. The post Heart disease is 80-90% preventable with proper diet, exercise, and lifestyle modifications appeared first on Seafood Nutrition Partnership ..read more