Featured Image from Unsplash What is a micro-moment? The daily life of a consumer is broken into many small questions, from “What do I want to eat for lunch?” to “Where is the nearest car mechanic?” In this day, the answers to these questions are just a click away. The reflexive moment where a person reaches into their pocket for their devices to help solve a problem or answer a question is known as a “micro-moment.” Micro-moments are the perfect opportunity for marketers to show consumers the value of their product or service. Micro-moments are the perfect oppo ..read more

Updated April 3, 2019.   Photo by Jakob Owens on Unsplash   If you’re having trouble convincing your C-Suite to use video marketing, we’re here to help. You may be fighting the perception that video marketing is a huge commitment.  Managers think that video is time consuming, hard to track, and requires a lot of attention to detail. However, video marketing is a lot easier than they think, and it can reap huge rewards.   According to Wyzowl, 87 percent of businesses now use video as a marketing tool. Video has been seen as a powerful asset to consumers, with 79 percent of people say a br ..read more

Yesterday was National Boss Day, so we sat down to have some tea with my boss, Leah Eder, Marketing Specialist at Green Buzz Agency.   What kind of tea are you drinking?   I’m drinking zen tea by TAZO, but my favorite tea is jasmine pearls. It’s a green tea leaf that’s rolled with jasmine, and when you put them in your tea, the leaves unfurl and the jasmine has a very nice scent and mellow flavor. You can buy it in bulk at Wegmans!   Tell me a little about your previous experience.   I graduated from Penn State University with a Bachelor of Fine Arts with a concentration in photography a ..read more

Updated September 25, 2018. “I see video as a megatrend. That’s why I’m going to keep putting video first across our family of apps.” – Mark Zuckerberg With over 2 billion monthly active users, Facebook is the most widely used social media platform available on web and mobile devices today, according to Pew Research Center. And in 2018, digital content is set to conquer the platform itself. Facebook 360 Facebook 360 is a panoramic feature that can only be used effectively on the Facebook app. When viewed on a computer, the panoramic video appears in full. However, when viewed on the Faceb ..read more

Updated August 9, 2018. In recent years, banks have created video advertisements that relay a common theme: personalized retail banking. This popular trend may be due to the negative connotations and lack of trust associated with big banks, especially since The Great Recession. According to a 2017 study by Statista, only 30% of people put a great deal of trust in big national banks. Although Accenture states trust in banks has been at its highest since 2012, “two-thirds of surveyed consumers said it was important a bank used personal data to provide advice relevant to their personal circumst ..read more

Updated July 31, 2018. There’s no better way to lure in potential freshmen than with stunning visuals of a beautiful campus, footage of fun football games, and the smiling faces of real professors and students. Promotional videos are one of the most dominant forms of marketing for institutions of higher education. Nearly every college, from community colleges to the Ivy’s, take advantage of video marketing in one way or another. They target juniors and seniors in high school starting to consider which college they may want to attend. These students don’t just want to hear about a school, they ..read more

Updated July 26, 2018   More often than not, restaurants don’t use videos to promote their business. Video ads are more prevalent among notorious family-style chains, such as Olive Garden and Red Lobster. However, it is rare to see online or televised videos for smaller, fine-dining restaurants. If you are a restaurant owner trying to attract customers, it’s about time to start integrating video as part of your marketing strategy. Here are some tips to help you successfully master your restaurant’s video: Tip #1: If your restaurant has a rich or interesting history, tell us. What inspired t ..read more

Updated July 17, 2018. Videos are vital in the sports marketing industry. They keep people up-to-date, excited, and purchasing tickets and merchandise. As with any other industry, sports marketers have used video as a marketing tool for quite some time, but it’s constantly evolving. Here are three of the most prominent trends in sports videos today: 1. Endorsement Deals Athletic apparel advertisements have become an entire subculture of the sports and fashion marketing industries. Within that culture, professional athletes and celebrities are essential in marketing efforts. It’s not uncommo ..read more

Updated on July 10th, 2018  When you think of event videos, weddings may be the first thing to pop into your head. While those account for a big portion of the industry, there are many other events where videos are extremely important. There are 3 ways to think of these videos: pre-event, during the event, and post-event. RELATED: WHY VIDEO MARKETING IS ESSENTIAL IN TODAY’S MARKETING WORLD  Pre-event videos work like advertisements or even movie trailers. They inform potential attendees about the event, what they should expect, and help build anticipation and hype. These are used mostly for ..read more

Does your company post regularly on Facebook and Twitter? Do you keep up a blog, similar to this one? If so, you are likely familiar with content marketing — that is, providing valuable, relevant content aimed at a specific audience to drive customer action. Content marketing shortens the distance between your product and your target audience. Beyond that, it builds a relationship with your customers, so that they’re more likely to stick with you after the first purchase. Instead of passively taking in information, customers want to be actively involved in seeking products that suit their ne ..read more