Creativa Videos
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Sharing our passion for videos. Follow our blog and keep track of the latest tips, technology, ideas in the video production, marketing space.
Creativa Videos
2y ago
Making a video can be daunting – even if you’re a seasoned pro! There is so much to consider and there can be so many people involved. It’s normal to be unsure of how to start.
I’m Dana, and I’m the Senior Creative Producer and Director here at Creativa. I’ve worked in post production and production since 2005 – so you’re in good hands! In this post I’ll be posing important questions to help you gain clarity on what to include in your brief when making a live action video (‘live action’ meaning that it’s not animated!).
Dana (in green) on the set of a live action shoot for Adv ..read more
Creativa Videos
2y ago
Picking the right style for your animation can be difficult. From 3D animation to stop motion to isometric animation, there are so many different styles for your animation – and on top of that, you can mix styles to get different results. And on top of that? You might not even know what all the options are.
So how do you sort through it all and pick the right one? And if you’re working with an animation studio, how do you do the research to figure out what style is most appropriate for your brand?
In this post we’ll cover off the most common types of animation, and how to choose th ..read more
Creativa Videos
2y ago
Ever watched a classic Disney movie? The ones with dancing animals, transforming dresses, glittering fairies? Transforming pumpkins?
Then you’ve come across one of the oldest, and most popular animation techniques: frame-by-frame.
The style’s freedom, creativity, flexibility and artistry means that it’s used in film, TV and commercials all over the world. It’s used in many different industries as a result of its long standing heritage as one of the oldest (read: tried and true!) animation styles. The first feature length animated film – Snow White and the Seven Dwarves? Yep, hand d ..read more
Creativa Videos
2y ago
“Content is king!”
This is the declaration that you’ll hear many marketing and sales experts make.
But for me, having produced over a thousand videos for marketing, sales, training, and entertainment industries, behind this great King is a powerful Queen; the content’s presentation.
Truly great content will only be watched (or read) and appreciated if it is presented in a manner that people want to spend their precious attention span consuming.
How do we manipulate its presentation? Editing.
In this post I’ll be sharing my top three personal learnings for editing great content with great ..read more
Creativa Videos
2y ago
Reflections from Creativa’s Executive Producer – David Heinrich – on the year that’s been
Like most of you, I would guess, I’m breathing a sigh of relief that 2021 is just about to be done dusted and passed through the confidential document shredder of time. It’s been a massively challenging year for many, which is an awful lot off the back of 2020 – two classics on the trot you might say!
Coming to the end of this year, I’ve also been reflecting on what place creativity has in our lives. We are a creative production studio of course, so creativity is our business, but likewise, our day to da ..read more
Creativa Videos
2y ago
The post Case study — ‘Assistive Technology for All’ Campaign appeared first on Video Production Melbourne and Animation Studio | Creativa ..read more
Creativa Videos
2y ago
The post Case study — MindBio Therapeutics appeared first on Video Production Melbourne and Animation Studio | Creativa ..read more
Creativa Videos
2y ago
The post Case study — eSafety appeared first on Video Production Melbourne and Animation Studio | Creativa ..read more
Creativa Videos
2y ago
Employee engagement – it’s a bit of a buzz phrase, we know. But it’s so, so important. Engaged employees mean greater profitability for your business. And on top of that? Showing your employees you genuinely care and value them can increase employee retention rates. So, the low down is this. Show genuine appreciation, and you’ll see your employees sticking around for longer to impact your business.
The year we have been through has not been easy – maybe your team has been remote, and their working rhythms disrupted during the pandemic. You have had to shift and ‘pivot’ the way you run your bus ..read more
Creativa Videos
2y ago
The good news
After many months of having to press pause on live action filming, following the announcement from Film Victoria on 25 October 2021, live action filming is permitted in Victoria under strict COVIDSafe conditions.
This means we are back in action for in-person filming and on-location shoots for Metro Melbourne, with regional set to open up this weekend.
What we’re doing to #StaySafe
Creativa has reviewed and updated its CovidSafe Plan to prevent the spread of COVID-19. Download our Live Action Filming Protocols for 2021 to read the details of how we’re complying with COVIDSafe co ..read more