If we combine written content and images, what do you think the chances of it being shared online over video are? Zero. That’s right, not only is video more likely to be shared over text and images, the chances of it happening are 1200%. We’re going to take you through what to do if you want a successful video marketing campaign, and what not to do. DO: Engage and Entertain The average human processes visuals 60,000 times faster than text, so why not engage your audience with video? There are a few ways to do this, but storytelling is high on the list. We’re hardwired to engage in storytelling ..read more

Consumers are bombarded with content every day. Video marketing allows brands to stand out in a crowded marketplace and make human connection with their audience while building trust. Increasingly, brands are incorporating video in their marketing strategies to build brand awareness and grow their customer base. Video also helps with SEO rankings as videos now appear in 70% of the top 100 search result listings. How-to videos are particularly successful in driving traffic and converting visitors to customers. How-to videos teach something new or build foundational knowledge needed to unde ..read more

A website can be visited by hundreds or thousands of users each day. There’s typically a goal to funnel these visitors to the more profitable pages of a site. However, the pages that aren’t visited as frequently also need some love. One way to keep users engaged on these pages while also providing necessary information is to add videos. Videos are easy to digest and can provide an abundance of information. They also market a brand or product. From How-Tos to 404s, let’s dive into how adding video can better a site’s lesser visited pages. Show Users ‘About’ Yourself Your About Us page is where ..read more

Do you know how many videos get viewed by Facebook monthly users? Well, there are over 8 billion videos viewed every day, which is equivalent to 100 million hours of videos. Is yours one of them? If not, imagine how much you’re missing out. Your competition is already taking advantage of the numbers. Additionally, Facebook is highly dynamic with things changing every other day. Since it seems like every business is doing it, you have to stand out from the crowd for Facebook video marketing to work for your brand. With help from the following tips and other share Facebook features, you will sta ..read more

Video is something that is quickly becoming a preferred way of consuming entertainment and information. You can find videos on just about anything whether it be the history of North America or an old concert from your favorite musical artist. In light of this, businesses are embracing video and finding ways to use it to their advantage. Seeing as videos can serve so many purposes, it’s proving to be effective for many. Online businesses especially can use it as a powerful tool to reach preferred audiences and brand themselves. Here are a few effective ways of using video if you run an e-commer ..read more

Video ads are a relatively new type of advertising that have become popular as a part of online advertising campaigns. They at first seem to be like ads on TV, but there are some key distinctions: internet advertising is cheaper both TV and internet audiences are huge, but the latter is several times bigger, thus, more people see your ad. the internet gives you more freedom as there is no need to coordinate with the “TV heads” about what and when your ad is going to show the results from internet campaigns are easily trackable with a wide range of tools to estimate your achievements, whe ..read more

Data analytics is a term that gets thrown around with increasing frequency in the business world, and considering the potential value derived from it, there’s good reason for the hype. According to one study, organizations that strongly agreed with the use of data analytics were twice as likely to be top performers within their field. Getting acquainted with data analytics grants you the power to predict customer needs and behaviors, optimize productivity, and effectively improve decision making when it matters most. This brand of analysis is a product of technological innovation and provides ..read more

Viral videos are a fantastic tool to promote products and services, except it’s difficult to predict which ones will truly go viral and which ones will only enjoy a short-lived period of fame and then die in the clutter of the Internet. Furthermore, with various platforms and software tools available for free or a modest monthly subscription, everyone with a bit of experience in video-production can post a video. This makes the competition even more fierce, especially when you know ‘masterpieces’ like Charlie bit my finger managed to gather over 15 million views. The Main Elements of a Viral V ..read more

A ..read more

A ..read more