Video is a common marketing tool — 88% of businesses consider video integral to their outreach strategies. Yet video has powerful use cases across company departments. Discover how to use video to achieve your business goals in customer support, learning and development, and more. We’ll also cover the video metrics needed to measure success. There are countless types of videos a company can produce. Review these video use cases to set clear goals, measure effectiveness, and improve your video strategy.  Note: The metrics below are common across video hosting platforms. However, we’ll dis ..read more

Video engagement accurately represents the connection you’ve forged with an audience.  It showcases the likeliness of videos increasing awareness, sales, and retention. Additionally, 98% of enterprise organizations credit video for better and faster employee training and improved internal communications. However, video production is a scalability challenge for many companies and organizations because of their required resources. To address this challenge, optimize each video for viewer engagement and get the most out of your video budget. We’ll cover ten strategies for increasing video en ..read more

Watermarking builds brand awareness and protects private content. Creators and companies commonly add static logo watermarks to photos, videos, and PDFs. But if someone steals your content, “brand awareness” isn’t a worthy consolation prize.  What if you could proactively protect your content from being stolen? Better still, what if you could determine who stole your content thanks to its video watermark?  Enter dynamic watermarking. An alternative video watermarking solution, dynamic watermarks change based on the viewer, generally displaying personal information as a theft deterren ..read more

The SproutVideo platform is improved regularly with valuable changes for you and your workflow. This roundup showcases the most recent product updates, including updates to one of our most requested features: customizable dynamic watermarks! Check out four new features to help you manage your video assets, easily market video content, and customize the viewer experience.  Customizable Dynamic Watermarks Dynamic watermarks protect your content from theft, piracy, and unauthorized distribution by displaying the viewer’s information on-screen. This type of video watermark continuously moves ..read more

“Thank you” videos offer a casual way to intentionally appreciate the supporters, customers, and employees who meaningfully impact your business or organization. Companies typically create “thank you” videos to highlight milestones (such as celebrating 13 years in business), honor employees, or show appreciation during the holiday season. Nonprofit organizations, on the other hand, create “thank you” videos to stay connected with donors.  If your organization has recently received funding or your customers have enabled you to reach a significant goal, why not express gratitude with a shor ..read more

“Thank you” videos offer a casual way to intentionally appreciate the supporters, customers, and employees who meaningfully impact your business or organization. Companies typically create “thank you” videos to highlight milestones (such as celebrating 13 years in business), honor employees, or show appreciation during the holiday season. Nonprofit organizations, on the other hand, create “thank you” videos to stay connected with donors.  If your organization has recently received funding or your customers have enabled you to reach a significant goal, why not express gratitude with a shor ..read more

With two decades in tech, Tim Ryan joins SproutVideo as the new marketing leader. His experience ranges from incubating and building early-stage startups to helping Fortune 500 companies grow. Do you remember when you went from 12 to 13 years old? It’s a transitional age when the mental shift into teenage years, while sometimes awkward, leads to exciting new ways of being in the world.  This year, SproutVideo turns 13 years old, and we’re celebrating what it means to become a sustainable teenage business. As the newest hire and marketing leader, I’m excited to share five “outsider” perspe ..read more

As the popularity of AI skyrockets, hundreds of companies are jumping on the artificial intelligence bandwagon. With an overwhelming amount of AI tools on the market, we tested over 30 different AI script writers to see which tools actually produce quality results.  Many creatives are (rightfully) skeptical of AI’s ability to generate original, engaging ideas. But marketing videos don’t need to reinvent the wheel. Like a good pop song that plays too many times on the radio, marketing videos follow tried-and-true formulas — which AI can mimic.  To produce humanlike content, AI script ..read more

Artificial intelligence is changing video editing and production as we know it. The market for AI-generated videos has skyrocketed, increasing nearly 20% globally year over year.   Technology and industry are rapidly changing, leaving creatives and marketers wondering how AI will reshape their workflows and careers.  In the realm of video editing and production, AI-generated content leaves a lot to be desired. Text-to-video tools produce impressive results for internal training videos. However, AI-generated videos don’t currently meet business standards for corporate advertiseme ..read more

The best businesses work to create impressive customer experiences that lead to satisfied new leads. Yet increasing sales requires retaining customers as much as converting new ones, with 80% of future profits coming from 20% of current customers. To this end, companies rely on video to increase sales more than any other format. In fact, 80% of marketers credit video for directly increasing sales.  Video is effective because it builds emotional connections. Emotional connections generate a 306% higher lifetime value over satisfied customers. There is no easier way to break through the noi ..read more