Why YouTube Isn’t Enough
Web Video Marketing » YouTube Marketing
by webvideomarketingcouncil
2y ago
The YouTube rumor mill has been working double-time over the past few months. This week, the WVMC welcomes back guest blogger Renée Mitson of Flimp Media Inc., who tells us why using Google’s video appendage might not be the best Web video marketing solution. People do not go on YouTube to find a business. People go on YouTube to watch a funny video, learn about a new dance or catch the last fifteen minutes of a television show they forgot to Tivo. Despite high hopes, the video sharing site has not created the business boom originally anticipated. This is because of the ageism, so to speak, of ..read more
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5 Ways to Maximize YouTube Marketing for Fitness
Web Video Marketing » YouTube Marketing
by James Daniels
3y ago
Do you know what the world’s second most popular search engine is? No, it’s not Bing but rather YouTube. What makes YouTube even more important is the fact that the world’s most popular search engine (Google) incorporates relevant YouTube videos into the SERPs when users enter a search query. Such a prominent practice proves YouTube is an integral part of digital marketing now and simply cannot be ignored. The usefulness of YouTube for fitness studios and industries is more prominent than in most other industries. There is no better way to impart the value and effectiveness of physical educat ..read more
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5 Steps to Shake the Dust Off of Your YouTube Marketing Channel (…or create one)
Web Video Marketing » YouTube Marketing
by webvideomarketingcouncil
3y ago
Promoting your business on YouTube is one of the most popular – and successful – ways to advertise. The past year was probably the most important year up to date when it came to video content marketing for both large companies and SMBs and 2017 is shaping up to be better. This translates to marketing experts focusing their attention on using video content to promote their brand and products and services and using social media channels as YouTube to create advertising campaigns that target the right consumers. YouTube promotions and marketing might seem complicated, but it isn’t. If you follow ..read more
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Online Video Multi-Channel Networks (MCN) in the USA and Effects in France [Infographic]
Web Video Marketing » YouTube Marketing
by brandTube .fr
3y ago
Multi-channel networks (MCN or YouTube Networks) are the new and special marketing groups driving creativity and ROI for online digital media marketing. Born on YouTube, today they are important content creators across all social networks and are critical to developing comprehensive social content strategies and YouTube marketing content. As in the USA, the French social video and digital media market is changing rapidly with redemptions (Mixicom bought by Webedia) and the entry of international players like Maker Studios or BroadbandTV. Competition and Changing Role of the US MCN The role of ..read more
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What Can You Learn from Popular YouTube Video Stars?
Web Video Marketing » YouTube Marketing
by James Daniels
3y ago
YouTube marketing generates billions of views. Teenagers love it and even adults are starting to take an interest in the kooky, online world of viral YouTube video stars. To the uninitiated, YouTube is difficult to understand. There are millions of videos posted on the social media platform, some of which are, to be frank, deeply weird. Yet many of the biggest YouTube personalities have built a huge fortune on the back of their online brand, so clearly businesses have a lot to learn about the benefits of YouTube marketing. Most businesses understand the importance of creating a great website ..read more
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Most Influential YouTube Channels and Achieving YouTube Marketing Success
Web Video Marketing » YouTube Marketing
by Lauren Williamson
3y ago
Since its launch in 2005, YouTube continues to grow and is now a huge video platform whether you are releasing a music video, making videos for your fans, showing marketing videos, sharing explainer videos, or uploading video content for your peers. Around 1 billion people visit YouTube every month around the world, with approximately 100 hours of video content uploaded every minute. YouTube also can be an important part of a business’ marketing campaign. Hundreds of people across the world who started uploading B2B video marketing content as a hobby and now capitalise on these and often make ..read more
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Social Video Marketing: Get the Most Out of Your Videos
Web Video Marketing » YouTube Marketing
by Alexandra Mills
3y ago
Social video marketing has grown into one of the most effective ways to spread ideas.  We process visuals at a speed 60,000 times faster than we do text.  Video is engaging, entertaining and helps to humanize and strengthen a brand while connecting with target consumers on a personal and engaging level.  Social media can be an efficient and fast way to share and spread your business videos in order to maximize the marketing benefits. With a multitude of social media sites and outlets available, it is important to choose the ones  that will reach your target prospects and c ..read more
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Marketers: Put the Multi Back In Your Media
Web Video Marketing » YouTube Marketing
by webvideomarketingcouncil
3y ago
Read a great blog post over the weekend from Carissa Newton at Delivra.  The post is called “Social + Email = Success Not a Choice“, and it discusses the folly of choosing to focus your marketing strategy entirely in one area — in this case, choosing social media over email — and how “new trends” like social media do not replace, but rather compliment more traditional methods of communication. This, of course, got me thinking about video. If we think about video as a new trend — and it is trending upwards — how can we combine it in a meaningful way with other methods of communication? Is ..read more
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