The United Kingdom has some of the finest (and most photographed) landscapes in the world. We've got weather coming out of our @&$# which can occasionally/often be frustrating. But when it works it is absolutely world class.. Joe at Brandnation asked if I was interested in shooting a fresh campaign for Merrell, which would involve heading up and down the country shooting trail runners on epic trails. It wasn't a hard decision if I'm honest. I chose to shoot this fairly raw and ran all of the trails, with a single mirrorless body and 2 lenses. Not to show off, but ..read more

I've decided to try and keep everything in one place going forward so this blog address will no longer be used. Please head over to www.jamescarnegie.co.uk and subscribe in the pop up form or visit the BLOG link for latest assignments, editorial and tips for breaking camera gear. Thanks! James ..read more

Returning home is always special. Returning to shoot your good friend cum bearded adventurer packing in as much adventure as possible in 48hrs is a dream come true. Alongside uber talented DoP James O'Garra and crew, Visit Jersey commissioned us to capture video & stills of Sean in action for VisitJersey.com and their social channels. Based in a 19thC Jersey Heritage military fort clinging to the North Coast, Sean didn't muck around. Using his Twisted custom built Land Rover 'Colonel Mustard' he set off exploring every corner of this stunning Island.  Sean completed an ..read more

If this short (I'll do my best to get to the point reader) recount of my recent experience shooting in mountains with a fellow called James (again) tells you anything about this game (more of a hobby really), it's that once you find someone reliable, good in front of camera and oblivious to pain, you work with them again and again. At some point someone's going to call us out or suggest that perhaps we're married (we're not, well I am, but not to him) and can't be arsed to find other people to work with. But like all sensational duos, Laurel & Hardy, Lloyd & Greenidge, Cameron &am ..read more

Strava love data. Data in itself isn't sexy (unless you're a bit mathematic) but when it's packaged in a way that encourages and inspires you to better your sporting performance, whilst admiring those who run/cycle nearby (and globally), it's a beautiful thing. I was approached by Strava's US head of content at the beginning of the year, which in itself was a massive honour. They're a brand I admire massively and the quality of content and roster of top photographers (Matt Trappe, Alexis Berg, the Grubers) they work with tells you just how much they value amazing imagery. Strava are lookin ..read more

All time inspirational running editorial Like The Wind poses the question, Why do we run? I like this question; it is one of those which has no definitive answer and opens up an endless stream if intriguing and revealing responses. Here are mine. We run in the understanding that pain bears fruits We run to achieve and maintain balance in body, mind and spirit We run thanks to the time it takes from deciding 'I'm going for a run' to being on the trails We run in appreciation of the gift we've been given, which at some point in our future lives may be cruelly taken We run because no-one can tak ..read more

I love shooting outdoors. The unpredictability of it all, not knowing what conditions are going to be like and the pressure of having to deliver results regardless. Shooting in Britain year round prepares you for most weather and a healthy does of stiff upper lip combined with waterproofing gear for cameras (and self) is a prerequisite but my latest shoot for Whole Earth Foods pushed all of that to new limits. The shoot was to capture creative imagery of the 37th Man v Horse event, which if you're not familiar with is a 21 mile circuit of the Powys hills/mountains, pitting several hundre ..read more

By far the most exciting, punishing yet rewarding commission of 2016 came from Aurum Publishing, to shoot the contents of good friend and esteemed adventure journalist Tobias Mews' second book, GO! Described as a blueprint for adventure and a guide to making your own challenges for running, cycling and swimming, Tobias and I spent a week hurtling up, down, around and over the stunning Pyrenees. Now based in the Haute-Pyrenees, Tobias and family are living the dream, surrounded by jaw dropping mountains, trails and opportunity. Shooting conditions were perfect but capturing the sheer volu ..read more

HEAT is High Energy Athletic Training, a new form of training (or metabolic conditioning) class available at select Virgin Active gyms. London's finest PR agency Hope & Glory briefed me to shoot the launch of this new class for Virgin Active at the brand spanking new Mansion House branch in London recently. It was good to shoot with the brand again after a couple of other gym features in 2016. I love shooting fitness. My angle is always to try and show authentic effort; the sweat, the pain and the gain. Fortunately there's no way to simulate this other than to put ..read more

DUNE Sometimes your best laid plans, months of preparation and scouting don't pay off. Stood at the foot of a cliff, heavily laden with kit we watched the Atlantic ocean crashing at our feet. Staring at the black volcanic beach it became clear I hadn't factored in the tides: we were agonisingly cut off by 15 metres. This was one of those times... At the tail end of 2016 I spent a day at the World Travel Fair in London. I was drawn to the Canary Islands stand and a giant shot of a breathtaking, black volcanic beach. I grabbed all the literature I could and for the next few weeks for ..read more