For non-profit organizations, social media is an essential tool for driving community engagement and brand awareness. According to a 2019 report from the YMCA, 33% of young people (aged 18–38) show support for the causes they care about by sharing them on social media. But with so many different platforms and features, it can be hard to know where to focus your energy for the best results. To help make it easier, we’re sharing how to build a successful social media strategy for non-profits. How to Use Social Media for Your Non-profit: A Step-by-step Guide  Whether you want to create your ..read more

Is your brand prepared to manage a crisis on social media? A “crisis” can be any event that negatively impacts your brand’s reputation — and when they hit, you often have little to no warning. And with social media moving at lightning speed, effective crisis management can be the difference between a few negative comments and a viral boycott. 5 Steps to Manage Social Media During a Crisis  Create a Social Media Crisis Policy Pause All Campaigns and Scheduled Posts Assess the Impact (aka read the room) Formulate a Timely Response Create Actionable Steps to Address the Problem Step #1: Cr ..read more

If you want to grow your following on Instagram, hosting a giveaway can be one of the most effective tactics. With the right strategy, you can reach thousands of potential new followers — all while building a stronger sense of community around your brand. Ready to get started? We’re sharing everything you need to know to plan the perfect Instagram giveaway in this guide. Table of Contents: Why You Should Host an Instagram Giveaway How to Do a Giveaway on Instagram How to Pick a Winner on Instagram 3 Instagram Giveaway Ideas Why You Should Host an Instagram Giveaway Instagram giveaways are a ..read more

Vancouver-based lifestyle brand Herschel Supply is a pioneer when it comes to good social strategy. With over 1M followers on Instagram alone, the design-driven accessories brand has successfully built a cult following with international appeal. In this edition of 5 Minutes With, Hershel Supply’s Brand Experience Manager, Laura Ingham, shares her career journey, the ethos behind Hershel’s social strategy, and the biggest opportunities for growth in 2021: Laura Ingham never set out to be the Brand Experience Manager for one of the world’s biggest backpack brands. In fact, her career goal was t ..read more

Your Instagram link in bio is prime real estate when it comes to driving traffic (and revenue!) from the app. With this in mind, it’s a good idea to use a link in bio tool to maximize your linking opportunities. Linkin.bio by Later allows you to create a landing page with multiple buttons and a fully clickable version of your Instagram feed — that you can pop straight in your Instagram link in bio. It’s like a mini website, especially for your Instagram account. Generating over 70M page views every month (and counting), Linkin.bio plays a huge role in the growth of many businesses. And t ..read more

As an influencer, driving traffic from Instagram is key for increasing your affiliate earnings and promoting your owned channels. In this blog post, we’re sharing the three main ways you can drive traffic from Instagram — as well as six (tried and tested!) strategies to boost your click count: 3 Ways Influencers Can Drive Traffic from Instagram Instagram is an amazing platform for influencers and creators, but opportunities to divert people away from the app are few and far between. There are three main ways you can do this: #1: Link in Bio The link in your bio is arguably the main way to driv ..read more

Instagram is rolling out a native affiliate tool — which means creators will soon be able to earn commission payments for the purchases they inspire on the app. Creators will only be able to use the affiliate tool for products available to buy through Instagram Checkout, Instagram’s in-app payment tool. Not only does this open up new ways for creators and influencers to earn on Instagram, but it also means brands can benefit from an entirely revenue-based form of influencer marketing. Ready to find out more? We’re sharing all the must-know details in this blog post: How Instagram’s Affiliate T ..read more

Over the years, a number of users have pointed to a mysterious Instagram shadowban and its impact on their engagement and reach. While it has yet to be confirmed by Instagram, we’re diving into the Instagram shadowban, what allegedly causes it, and how you can avoid it from happening. What Is an Instagram Shadowban? “Shadowban” isn’t an official Instagram term, but we know that Instagram has the power to deprioritize accounts on the app. Posts can be hidden or restricted, often unbeknownst to the user. This can make your content (or account) undiscoverable via hashtags and the Explore page. An ..read more

Ready for some Instagram Stories tips that are guaranteed to boost your reach and engagement — straight from the experts at Instagram? We tuned in to F8 Refresh, Facebook’s annual developer conference, to learn what’s to come in the world of social media marketing, especially for Instagram Stories. We’re breaking down the top five tips from Winnie Ma, Partner Engineer at Facebook on how to strategically grow on stories: Top 5 Instagram Stories Tips to Boost Your Reach and Engagement  Not only are Instagram Stories fun and creative, but they’re also one of the best ways to grow your engage ..read more

Bigger, better, and smarter AR filters and effects are coming our way! Facebook recently revealed a new Spark AR feature that enables AR video call filters, opening up a number of opportunities in the AR space. Read on to learn about the announcement and the exciting ways creators can virtually connect with their audience. What are AR Effects on Instagram and Facebook? If you’ve spent any time scrolling Instagram Stories, you’ve likely encountered Spark AR effects. Spark AR is the largest mobile AR platform in the world, with more than 600,000 creators from 190 countries having published over ..read more