Tracking Twitter engagement rates tells you the story of what your audience wants. Knowing these metrics lets you choose what topics and content you should keep posting to grow your niche – if you know what metrics to look for. Say you’re tracking profile clicks for your tweets to measure which kinds of content increases your followers. But profile-clicks can also mean people didn’t like that tweet, and they clicked your profile to unfollow you. Luckily, there are ai-driven engagement dashboards that give you data that goes deeper and puts more context around your tweets so you can adjust your ..read more

Did you know that becoming a better writer and capturing your followers can be done in the same way for any medium or platform? For example, what helps you grow your Twitter following can help you structure better blogs and even make better YouTube videos! With experience studying communication, shooting films, and spending every day experimenting with digital marketing strategies, I learned that communicating clearly for any audience on any platform is done with the same principles that draw them in and keep their attention. You just need the proper structure to get their attention. Here is w ..read more

One of the most powerful functions of tweepsmap’s social media scheduler, is the ability to categorize your publishing, allowing you to publish a variety of posts to your audience. This helps keeping your followers engaged and reduces unfollows caused by monotonic content. In essence, it’s a way to segment your publishing, similar to how you can segment twitter followers, or your twitter engagement. To make this categorization easier to visualize, we are introducing our new planner view! This new view shows your scheduled posts colour coded by pipeline. The colour codes make it simpler to visu ..read more

We are big fans of Hootsuite! We are also big fans of twitter threads! We previously wrote about how to schedule twitter threads. Unfortunately however, Hootsuite doesn’t support scheduling threads natively (As of the time of this writing). But that doesn’t mean you can’t schedule threads using Hootsuite! It can be done if you install the tweepsmap Hootsuite plugin. Here is a step by step guide on how to do it: 1. Install the Tweepsmap Hootsuite app Add a new stream, then click the “Apps” tab, if you have never installed it, click “Get more apps” 2. Add the Tweepsmap dashboard to your strea ..read more

Twitter’s Audience Insights Alternative Twitter has announced that their Audience Insights tool will be shutting down January 30th 2020. If you go to twitter’s analytic, you’ll receive the following alert: Twitter Audience Insights was a great tool that allowed the ability to see high level statistics. The twitter Audience Insights didn’t allow for detailed segmentation (drilling down to your specific followers) by interest, or other demographics, and it only provided less than 10% of follower’s information for many categories due to the limitation of gathering data through matching technolo ..read more

There are many ways to track website traffic from your social media effort, each method has advantages and disadvantages. Let’s explore the most common two methods: 1. Using URL shortening service Besides displaying cleaner links, one of the main advantages of URL shorteners is the ability to track and analyze click data. Most shortening services have analytics dashboard to help you track clicks. The challenge with this method however, is that you usually track your website traffic on a different system (e.g. Google Analytics or Mix Panel) and it’s often not easy to consolidate the data in on ..read more

How many times did we all write a post and found it difficult to attach hashtags to it? Well, sometimes finding the first hashtag is easy, but how about adding a second or third hashtag? Introducing Hashtag Suggestions! This new tool allows you to find hashtag suggestions as easy as a Google search! Simply enter a topic (one or few words) and press the “Suggest hashtags” button, and it will give you the most popular hashtags used with the keywords you provided. The size of each hashtag will indicate its popularity. If you click a hashtag, it will allow you to share that specific hashtag along ..read more

Building a vibrant community on twitter may seem difficult at first, but there are 3 effective steps that help you build your community and increase their engagement: 1. Schedule your tweets: There is nothing better than immediate engagement with your community on twitter, however, we are not all able to be on twitter every single hour of the day. Planning tweets ahead and scheduling them to be sent when your followers are most active on twitter guarantees improvement in engagement within your followers. More importantly, you will gain new followers that are interested in the topics you tweet ..read more

With over 3 billion people using social networks across the globe today, the benefits of social media for business are undeniable. Social media users use various platforms to engage with multiple brands, which gives firms countless opportunities for growth and promotion. A research done by Sherpa Marketing found that more people use social media to follow brands than for following celebrities. Eighty percent of Instagram users follow at least one brand. Let’s name the most effective ways in which social media helps you grow your business. Increasing Website Traffic Driving traffic to your ..read more

Social media platforms are constantly announcing updates, introducing new features, and changing their algorithms. But while some of these changes have made us rethink our strategy, the one thing that has remained constant is that our ultimate goal is still to engage our audience. Here’s what we know about the top 5 social media platforms: Facebook: 2.07 billion monthly active users Instagram: 800 million monthly active users Twitter: 330 million monthly active users LinkedIn: 500 million members Pinterest: 200 million monthly active users With 2.5 billion social media users, it is still the ..read more