Using field coaching in franchise recruitment just makes sense.  On the one hand, happy, profitable franchisees are better validators. On the other hand, having conversations about field coaching in your vetting process helps you find better-fit candidates. It’s a win-win. Couple of quick definitions to keep us all aligned… Field coaching is the process of the franchise brand home-office team (field coaches) working with franchisees regularly to coach them to become better business owners.  Think business coaching like ongoing skill development, KPI analysis, and vision planning. Fie ..read more

Is there a perfect time to hire your first franchise field coach? Especially the first time you hire someone specifically to do field coaching as a full-time role? To be transparent… No. There’s no perfect time because (we know, we know, it’s a cliche answer) every franchise system is so different! And every concept has unique needs. But there are specific things to look for that will help you determine the right time to hire your first franchise field coach and tips for how to coach your franchisees for success even without someone in a full-time role. When Do I Need to Start Coaching Franchi ..read more

Your Guide to Professional Development for Field Coaches Offering professional development for field coaches is one of the most effective ways to impact your franchise company success. Why is that? Well — The number one driver of franchise company growth is happy, profitable franchisees and the role that works most closely with your franchisees has the biggest impact on their bottom line and happiness. Whether you call your franchisee support role a Field Coach, Success Coach, Franchise Business Coach, or something entirely different… This is the role that has the most impact on your busines ..read more

A Guide to Tough Conversations with Your Franchisees Tough conversations with your franchisees are inevitable as you support them for success. Like any coaching relationship, Field Coaches within franchise systems need to build a trusting relationship with the franchisees they support.  However, trusting, positive relationships between coach and business owner don’t eliminate the need for occasional tough conversations, in fact, they require it!  If you as a Field Coach aren’t having those tougher conversations you’re not holding the franchisee accountable and supporting them effec ..read more

5 Steps of Turnaround Management Your franchisee has come to you with their financial statements and you can hear in their voice that they’re panicked. “Um, what do I do now? These are not the numbers I had last year and I’m stressing about how I can fix this.” Here’s the question: How do you avoid having conversations like the one above in your system? How do you support underperforming franchisees?   This week we have Roger Peterson (Franchise Growth Advisor at AC Inc with decades of experience with two of the largest franchises in North America) here to share the answer.  R ..read more

How to Find The Right Franchise Supplier Partner There are a lot of franchise suppliers out there – from attorneys to CRMs to marketing agencies to HR to accountants to portals to brokers to coaches. Phew! So many partners, so little time. No wonder it can all get overwhelming! No really I’m mostly kidding. Not about how many franchise supplier partners there are (there really are a lot) but I’m kidding about how overwhelming it is to build and manage those partnerships.  Finding the right franchise suppliers to work with does not need to be a nightmare – in fact it’s actually pretty aw ..read more

Franchisee Coaching: How to Increase Profitability Question: As an established franchise system, how do you increase profitability? Answer: You invest in franchisee coaching.  Hear me out… the more profitable and happy your franchisees are, the better ambassadors they will be for your brand and the more profitable your system will become. This is not the only answer for increasing profitability, but it’s one that we have seen work over and over again! In this post, we’re sharing step-by-step instructions for how to implement or improve your franchisee coaching as an established franchis ..read more

4 Franchise Growth Systems to Accelerate Your Business Growing a franchise is no small task (actually, it’s a pretty darn large task), and having the right franchise growth systems in place can make or break in terms of seeing results and enjoying the journey. I know the above sentence resonates with emerging franchisors, but even as a more established franchisor with a rapidly growing brand, it can be tricky to establish the right systems as you scale to keep you accountable and keep your franchisees profitable and engaged. Because – as I say all the time – the key to a successful franchise ..read more

3 Ways to Support Your Franchisees A few weeks ago we had Brecon Gage, our newest addition to the Franchise Growth Advisor team, on the Franchise Growth Podcast to share 3 ways to support your franchisees.  Brecon was a successful franchisee for 2 franchise brands for almost two decades and joined the team in early 2022 to bring his expertise to the AC community. As a young entrepreneur, Brecon didn’t believe in coaching (gasp – tough to admit that) and spent many years thinking he knew all there was to know.  But… like we all do as we grow, he had a moment of clarity on the value ..read more

How to Franchise Your Business (Your First 5 Steps) If you’ve landed on this page, it likely means you’ve wondered how to franchise your business in the last few weeks – and possibly for a while!  First off – kudos to you! Franchising is a unique model to grow and scale your business and doing your research on how to do it properly means you are taking your business growth seriously. When it comes to how to franchise your business, the first thing you need to do is really understand WHAT the franchise model is – so we will start with that! Franchising is a way to scale a business that i ..read more