The Franchisee’s Path To Success: Mastering The Top Qualities Of A Franchisee DO YOU WANT TO KNOW THE KEY FACTORS CONTRIBUTING TO A FRANCHISEE’S SUCCESS? WE HAVE ANALYSED THE QUALITIES OF A FRANCHISE TO HELP YOU ACHIEVE YOUR DREAMS. Let’s look at what are the essential qualities you need to own a franchise.   Passion and Commitment  Passion fuels success in any endeavour and the world of franchising is no exception. Successful franchisees exhibit unwavering dedication and enthusiasm for their chosen industry and brand. They value having a positive work environment. They ..read more

Should You Buy A Franchise Instead Of Starting Your Own Business?   The dream of being your own boss and building a business from the ground up is within reach for a vast number of entrepreneurs. Yet, the aspiring business owner faces a critical decision: to start from scratch or buy into a franchise? This decision hinges on a multitude of factors and requires careful consideration. Let’s explore the pros and cons of purchasing a franchise to help you gauge if it’s the best path for your entrepreneurial journey. Pros of Buying a Franchise Established brand and reputation Upon purc ..read more

A Guide for Franchisors: Do’s and Don’ts in Franchisee Recruitment So, you’re thinking about expanding your business through franchising? Before you dive headfirst into the world of franchisee recruitment, there are a few things you should know. Building a successful franchise network isn’t just about finding anyone willing to invest—it’s about finding the right partners who share your vision and values. So, let’s talk about the do’s and don’ts of franchisee recruitment. The Do’s: Define Your Ideal Candidate: Before you start looking for franchisees, take some time to clearly define what you ..read more

The Power Of Franchising In De-Risking South Africa’s Tourism Businesses.     Franchising has emerged as a widely embraced business model on a global scale, providing entrepreneurs the chance to independently own and manage businesses while benefiting from the backing of a well-established brand. South Africa is experiencing an increasing attraction to franchising within the tourism sector.   Source: tirachardz via Freepik De-risking tourism business ventures The franchise model provides a structured and proven business framework and often offers a more reliable path to s ..read more

Unlocking Success and Seizing Opportunities at the International Franchise Expo 2024 The International Franchise Expo (IFE) is gearing up for an extraordinary event at the Gallagher Convention Centre from July 20th to 21st, 2024. Exhibitors and visitors are primed to explore the vast landscape of franchising and uncover avenues for unprecedented business growth. Fred Makgato, CEO of the Franchise Association of South Africa, stresses the importance of this event, stating, “Whether you represent an established business, a start-up, or an emerging enterprise, seizing this opportunity is crucial ..read more

Why Local Marketing is a Franchisee’s Secret Weapon     Let’s talk about a subject near and dear to every franchise owner’s heart: local marketing. You might think, “Why bother with local marketing when I’m part of a big brand?” Local marketing is like the secret sauce that can take your franchise to the next level. Being part of a franchise doesn’t mean you can sit back and let the corporate marketing team do all the heavy lifting. Sure, they’ll handle the big-picture stuff, but when it comes to drumming up business in your area, that’s where you come in. Your franchise might have a ..read more

Unlocking Opportunities For FASA Members At The International Franchise Expo 2024. South Africa proudly carries the torch for franchising in Africa through the Franchise Association of South Africa (FASA), the longest standing internationally recognised franchise association on the continent. Save the Date: July 20 – 21, 2024 Venue: Gallagher Convention Centre, Johannesburg, South Africa Why Franchising Matters In an era of global economic challenges, franchising stands out as a beacon of hope and growth. Its enduring track record of long-term sustainability and a promising future i ..read more

How Technology Has Made Franchising Easier for Everyone   In recent years, franchise ownership has skyrocketed in correlation with the explosion of tech improvements across a wide spectrum of industries and business functions. BY DAVID BUSKER • JAN 3, 2024 Key Takeaways Technology has transformed franchising, enabling more semi-absentee ownership and less labor-intensive operational tasks. Franchise owners can now streamline employee management and optimize service routes, significantly cutting costs and improving profitability. Advanced marketing, sales tools and strateg ..read more

The Top Five Challenges That Franchisors Face From Franchisees   A strong franchisor-franchisee relationship is invaluable for the success and sustainability of a franchise system. However, here are the top five challenges franchisors face when dealing with franchisees. Non-Compliance with Brand Standards: Franchisors establish specific brand standards to maintain consistency across all franchise locations. However, some franchisees may deviate from these standards, leading to a diluted brand image. Ensuring compliance with operational guidelines, quality standards, and branding is cru ..read more

South Africa has the fifth most KFCs in the world.       Kentucky Fried Chicken (KFC) is the most prolific fast-food brand in South Africa, with the American fried chicken giant boasting 1,052 stores in the country – the fifth-largest market globally. KFC first opened its doors 75 years ago when the famous Colonel Harland Sanders created a recipe for fried chicken with a list of 11 secret herbs and spices scratched out on the back of his kitchen door. Today, the company still follows this recipe in its 27,000 restaurants in over 145 countries and territories around the wor ..read more