TikTok has been in hot water this year.  From Universal Music and TikTok’s tensions to President Biden’s signing of the TikTok ban bill, there has been no end in sight. However, after a long and strenuous few months, UMG and TikTok’s licensing agreement has finally been announced! Universal Music and TikTok Timeline In late January, reports of TikTok removing UMG-owned songs set the platform ablaze. TikTok songwriters, producers, choreographers, and influencers had their TikToks muted for seemingly no reason, however, TikTok updated the community with heavy hearts.  This dispute forc ..read more

Patrons of the digital landscape have been yearning for a new social app and a change of scenery in where they create, consume, and communicate. With growing concern over apps like TikTok and even discussions of discontent & irritability with others like Instagram, it’s time for something new to intrigue consumers and creators alike. Airchat, a new social platform focused on “just talking,” might just answer our desperate pleas.  Already boasting tens of thousands of users, the exclusive app takes a different approach to what we’ve considered the “norm” of social spaces. From channels ..read more

Short-form content has revolutionized the digital landscape in ways that can’t be fully comprehended without considering socio-political and economic spaces. From the impact it’s had on creators to independent brand growth to grassroots social and political movements, it’s truly integrated itself into the fabric of our lives.  Many influencers and creators on TikTok have also personally cemented their livelihoods on the app – with top creators boasting millions in revenue from making, sharing, and promoting content. In addition to that growth, many have done swimmingly in using TikTok as ..read more

Meta propelled technological innovation with groundbreaking concepts like Meta Voicebox AI and the Apple Vision Pro. Meta continues their AI revolution with developers hinting at Instagram’s work-in-progress AI friend feature since last year. Now, Meta is testing out AI influencers on an Instagram program called Creator AI. This is a brand new feature in which AI generated creators can interact with followers. #Instagram is working on the ability to create an #AI friend pic.twitter.com/onAxGfGdSg — Alessandro Paluzzi (@alex193a) October 30, 2023 Meta’s Advancements in AI Influencers on Insta ..read more

Earlier this year, TikTok removed songs written or co-written by Universal Music Group (UMG) artists after the two parties failed to reach a new agreement on music distribution. This decision impacted future TikTok dance trends and community members who frequently participated in viral dance routines. Thankfully for Swifties, Taylor Swift’s music on TikTok is back!  Why TikTok is Perfect for Songwriters, Producers, and Choreographers TikTok is a well-established hotbed for trend-seeker activity, especially for choreographers, dancers, songwriters, and music influencers. In a sense, TikTok ..read more

Since the United States House of Representatives urged ByteDance to sell TikTok to “a qualified buyer,” the fate of TikTok has become increasingly dire. Despite TikTok CEO Shou Zi Chew’s unwavering stance, as of April 24th, President Joe Biden signed a bill that would force ByteDance to sell TikTok to an American company. Failure to do so would force a nationwide TikTok ban. Why is TikTok Being Banned? Time and time again, United States congressmen argued that TikTok imposes a threat to Americans. In late 2019, the United States Pentagon warned that TikTok was a privacy threat to citizens and ..read more

Not only has TikTok become the new social media powerhouse in recent years – boasting a daily average of over 50 million users – it’s become a hub for consumers and creators alike to share content, build communities, and even utilize search capabilities over legacy search engines like Google. Within a year, the app’s growth cultivated over 100M users, most of which are Gen Z and millennial consumers.  While the historic viewership and participation from these users is enough to threaten most other social platforms, their power to leverage influencers and creators for advertising purposes ..read more

As influencer marketing becomes increasingly relevant, social media platforms have become indispensable tools for communication, activism, and influence. For many, an influencer can represent a voice: a spokesperson that inspires and commands change. However, within the online landscape, the issue of political content limits has become increasingly contentious. Companies like Meta have resolved to silence influencers by censoring their platforms with a political content limit.  Recently, a coalition of creators has taken a significant step by penning an open letter to Meta. This open lett ..read more

Dive Into the Heart of the Creator Economy with NeoReach’s Summer Internship Program   Are you interested in catapulting into the vibrant world of the creator economy to work alongside your favorite brands, content creators and social platforms? NeoReach is thrilled to announce our Summer Internship Program for those passionate about social media and influencer marketing. This is your chance to gain hands-on experience. As the creator economy continues to grow, estimated to be a booming $100B+ market, we’re opening the doors for a select group of ambitious individuals who are eager to mak ..read more

The Olympic flame for the 2024 Olympics in Paris was lit on Tuesday, April 16, during a special ceremony at the archaeological site of Olympia – the birthplace of the ancient Olympic games. The Olympic flame, in addition to symbolizing hope, symbolizes the announcement of the beginning of the games.  The games themselves will begin taking over Paris starting at the end of July until mid-August. However, marketing campaigns surrounding the games have already begun, and they have gotten us so hyped to watch our favorite summer sports.  Source: AdWeek Interested in sports content? Chec ..read more