Leveraging the power of AI, data, and CRM, Slack brings together automation, knowledge, and connectivity to propel your productivity to new heights. In this webinar, we’ll delve into the three-fold transformation Slack brings to your marketing teams: fostering collective intelligent decision-making, dismantling barriers, and maximizing value from partnerships. We’ll explore how cutting-edge tools like Marketing Cloud Intelligence Insights, Digital Command Center, Account Engagement, and Slack GPT amplify both Slack and your marketing initiatives. Moreover, we’ll host a Q&A session with m ..read more

Marketing and sales teams are always looking for ways to increase their efficiency and work better together. But what actions can they take to increase their productivity and work better together? In this session, we will share tips on how sales and marketing can use Account-Based Strategies and marketing automation to: Drive efficiency Automate efforts at scale Increase productivity through strengthened marketing sales alignment Reduce costs by identifying and scaling efforts that work ..read more

“Supporting your Customer Success Team with Pardot”  is a comprehensive guide on how to leverage Pardot, a marketing automation tool, to enhance customer engagement during the onboarding process. The speaker, Kelli Meador, a Salesforce Marketing Architect, introduces the concept of gamification to increase actionable steps during onboarding. The tools used within Pardot for this process include custom fields, page actions, custom redirects, dynamic content, email templates, and the Engagement Studio. The first step involves creating a new custom field to track engagement points. This fi ..read more

It’s 2021, and we’re still talking about marketing and sales alignment. One of the core value propositions of marketing automation is to bring these teams together. By delivering marketing and segmentation to sales and user behavior and sales transparency to marketing, both teams get the information they need, and overall business operations become more efficient and effective.   Not only does Pardot Einstein unify internal teams around real-time buyer insights, it helps them plan for the future too, using artificial intelligence (AI) to recognize consumer intent, identify the highe ..read more

The Pardot Winter’ 22 release includes a new way to add content to emails you create using the email content builder in Pardot Lightning. Custom components allow marketers to easily build a library of standardized components users can drag-and-drop into email content builder emails without needing to edit HTML or CSS.  With this new feature, you can create components for standard areas of emails, such as footers or headers. Or, use it for more complex items, such as displaying upcoming events or gathering prospect feedback.  You can create your own custom components, or search for ..read more

Undoubtedly, you’ve heard the conversations in the Pardot community about web browsers no longer supporting third-party web tracking cookies. If you haven’t, are you hiding in a cookie jar? If you have, you may be wondering how this abandonment of third-party cookies affects your use of Pardot. We’ll start with the basics before diving into enabling first-party web tracking cookies in your Pardot instance. You’ll also find solutions to overcome challenges related to having multiple websites that do not share the same domain name. What are Cookies?  A browser cookie is a small bit of tex ..read more

Tip #1: View the unique count of records in a report Want to know how many accounts or companies attended an event, webinar or interacted with a marketing campaign? The “show unique count” option within Salesforce reports can be enabled to view this information. How it works While editing a report in the report builder, find the column for which you want to count unique values. Click Show More | Show Unique Count. Click Save. A count of unique values appears as a grand total for the whole report and as a subtotal for each group. Each report support up to 3 unique counts. Example: Campaigns wi ..read more

When it comes to reporting on your marketing assets, the feeling of not knowing what tool to use can be quite overwhelming. I’ve been there! You’ve been asked to show the performance of a marketing asset, asked to explain the impact of a marketing campaign on the sales pipeline or simply, “how can we report on x?” and you don’t know where to start.  Whether you’ve been using Pardot for a while or you’ve just started, having an understanding of what the most common reporting tools can do can go a long way in knocking the socks off stakeholders when you’re next asked about reporting! This ..read more

Nonprofits that are using Salesforce have much to gain by incorporating Pardot into their marketing strategy.  But, isn’t Pardot only meant for teams following a B2B marketing strategy? While Pardot is built in a way that’s ideal for B2B marketers, lots of nonprofits follow a strategy that’s similar to deliver a diverse range of services to communities. Here’s how nonprofits of many shapes and sizes use Pardot to drive marketing, fundraising, and volunteer management strategies.   Why use Pardot instead of other marketing automation platforms? Missions of all nonprofit organization ..read more

Higher ed institutions around the world are embracing a digital future with the shift to marketing with Pardot.  The traditional way of reaching prospective students, donors, and community partners is being replaced by personalized digital marketing tactics. And an integrated marketing platform is the key to connecting institutional departments while providing right-time and right-message communications. Enter Pardot. Marketing teams at higher education institutions that are also Salesforce customers can finally feel like they’re part of the action. That’s because Pardot is built on the ..read more