How Lacoste Lost Its Crocodile Trademark
Azrights | lawers for the Digital World.
by Shireen Smith
5M ago
Last week’s newsletter How to avoid the biggest brand management mistakes, highlighted that the role of our business name and signs like logos, taglines, characters, or sounds is to enable buyers to recognise that it’s us. Symbols like the Nike swoosh become well known because they’re consistently used year in, year out, for years – initially, accompanied by the brand name and then, once they’ve gained widespread recognition, on their own. What can go wrong when trademarks are not used consistently is apparent from a 9 year trademark dispute between Lacoste and Crocodile in New Zeala ..read more
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How to Avoid the Biggest Brand management Mistakes
Azrights | lawers for the Digital World.
by Shireen Smith
5M ago
Apple and MacDonalds are household brands that have lost their EU trademarks in recent years, meaning that third parties may now freely use ‘Think Different’ and Big Mac in the EU. The reason the marks were lost is that the companies were unable to prove that they had been genuinely using these registered signs in the previous 5 years. When that happens, the other party who wants to use the marks will be able to apply to have the trademark registrations cancelled. Proof of use of trademarks It invariably happens when companies enforce their trademark rights against third parties, that those th ..read more
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Want a signed copy of Brand Tuned?
Azrights | lawers for the Digital World.
by Shireen Smith
6M ago
I would love to send you a signed copy of Brand Tuned, the new rules of branding, strategy and intellectual property if you’re UK based and are: EITHER: An Azrights client: OR An agency or freelancer supporting businesses to promote or create their brand. Just complete this form to receive a copy of the book. Please include any unit or apartment number associated with your address as the post office site we use requires comprehensive address details. The reason ..read more
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Why Every Business Needs a Brand Manager
Azrights | lawers for the Digital World.
by Shireen Smith
9M ago
Are you starting a new project? Or rebranding? Or growing your business to sell? Do you: Know what ‘brand’ means and signifies to the value of your business? Know when and how to protect your IP? Have the knowledge and skills in Brand IP and branding to be your own brand manager? You as the business owner need a solid understanding of Brand and IP so you can be its brand manager. Or if your business is already established, a senior individual in your business, skilled in Brand and IP, nee ..read more
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A Million-pound Mistake?
Azrights | lawers for the Digital World.
by Gem Sigua
10M ago
Tesco made a big mistake when it launched its innovative loyalty card scheme under a name it could not own. The company tried in vain to register Clubcard as a trademark. Unless a business has intellectual property protecting its innovation, such as a trademark, patent, copyright, design, or trade secret, competitors are free to copy its differentiation strategy immediately. The brand name is a prime way to protect innovations. In Tesco’s case the name was the ONLY protection that could safeguard its differentiation strategy. The fact that it opted for a name it couldn’t own meant that competi ..read more
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How To Have Satisfied Clients Long Term
Azrights | lawers for the Digital World.
by Gem Sigua
10M ago
Tesco probably didn’t initially realise the wider ramifications of using the Clubcard name, so may have been satisfied with its advertising agency. However, clients who are initially satisfied with a service can later become dissatisfied once they learn more about branding… This happened to me. Nearly 10 years ago a designer acquaintance approached me to offer her “brand refresh” service. My logo had been professionally designed and I was happy enough with it. But, as we’d added various elements to the logo, such as a bull symbol and tagline, I thought a designer’s touch might be useful to har ..read more
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IP Issues That Impact Business Design
Azrights | lawers for the Digital World.
by Gem Sigua
10M ago
As a law firm owner I regularly hear about the problems businesses experience around IP. While their individual circumstances vary hugely, the IP mistakes they make are common and easily avoidable. The reason these IP mistakes are widespread is that they occur very early on when new businesses or projects are initiated. Well before people even think of consulting lawyers to protect their IP they might have compromised their IP position. Taking early legal advice would avert this. However, people tend not to seek legal help as early as they need to, because they’re unaware of the importance of ..read more
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Do You Know The Best Way to Protect Your Intellectual Property?
Azrights | lawers for the Digital World.
by Shireen Smith
1y ago
Intellectual Property (IP) is part and parcel of business, yet it abounds with misconceptions. For example, it’s not generally appreciated that protecting IP starts by understanding how to choose effective names, address questions of brand architecture, such as after a merger, as well as to know how the various IP rights protect key aspects of products and services. IP is about managing competition. So, making the right choice of name and other branding elements, and being able to identify how IP protects key assets, is the best way to protect a business. Yet there is a widespread belief that ..read more
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What is the Copyright Status of AI Generated Works?
Azrights | lawers for the Digital World.
by Shireen Smith
1y ago
As AI platforms like Midjourney, or Dall-E2 are widely adopted the question that is increasingly being asked is about the copyright position. It’s possible to create striking artistic images, music, poems and the like using Artificial Intelligence (AI) platforms so people naturally wonder who owns the rights in the output? What are the risks of using the output commercially? One common trait these AI platforms share is that they first need to learn how to simulate human thinking. So, they feed the machine learning software with hundreds of thousands of images so it can learn, fo ..read more
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How to Decide If A Name Is Too Risky For Your Business
Azrights | lawers for the Digital World.
by Shireen Smith
1y ago
Match Group successfully challenged the Muslim dating app, Muzmatch’s, trade mark registrations in the EU and the U.K. And in the latest development of the dispute the High Court ruled that Muzmatch has unfairly benefited from Match Group’s reputation and investment in its brand and was riding on Match Group’s coattails for undeserved gain. The dispute with Match has cost the founder, Shahzad Younas, an investment banker, over £1,000,000 to date. Yet, Mr Shahzad intends to appeal the court’s decision that Muzmatch is free riding on Match’s trade mark rights, by, among other things, referring t ..read more
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