Ignite Social Media » Facebook Marketing
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Ignite Social Media is a social media marketing agency for large consumer brands, specializing in social strategy development, community management, social mobile and measurement.
Ignite Social Media » Facebook Marketing
2y ago
In testimony to the US Senate in August, Facebook whistleblower Frances Haugen proposed a regulatory reform that would make Facebook (and perhaps all social networks) responsible for any content they amplified using an algorithm. While this may seem a reasonable and nuanced approach, the impact on social media marketing would be profound. In fact, it would likely be the single most significant change we’ve seen at our social media agency in over a decade.
Below I’ve outlined the possible, but very likely, ramifications we’d see if the Facebook algorithm were to cease to exist.
Some Back ..read more
Ignite Social Media » Facebook Marketing
2y ago
The week of October 4, 2021, Facebook’s week went from bad to worse when the company’s entire family of apps were inaccessible to users with no warning. The massive outage, which impacted Facebook, Instagram, WhatsApp, Messenger, and Oculus, lasted over 5 hours. Both platform users and marketers were frustrated during the outage, especially with very little information being released to the public in real-time.
That said, the outage brought to life many considerations brand marketers should evaluate when it comes to their social media marketing strategy and the safety of their brand. An event ..read more
Ignite Social Media » Facebook Marketing
2y ago
The Fallout from “The Facebook Files” Has Begun. What Does This Mean for Brands?
The recent announcement that Instagram has stopped the development of Instagram Kids (as we recommended back in March) was not some isolated incident brought about by spontaneous internal soul searching. Rather it appears to be the first chip to fall from the bombshell “Facebook Files” series released two weeks prior by the Wall Street Journal.
This likely won’t be the last reaction we see to the extensive reporting by the WSJ. In fact, brands should be prepared for other changes that could impact their social me ..read more
Ignite Social Media » Facebook Marketing
3y ago
In a world where change is the only constant, getting excited about discounted rates may be the exception. In 2021, no longer are social channels such as Facebook, Instagram, Twitter, and others, strictly top and mid-funnel. There are additional ad types and strategies to leverage sales opportunities with potential customers directly through the sales funnel, all while on social media. In 2019, Facebook introduced offer ads and today we’ll dive into why you want to consider offer ads in your future business strategy.
What Are Facebook Offer Ads
Facebook offer ads are a unique ad type that pro ..read more
Ignite Social Media » Facebook Marketing
3y ago
With the Apple iOS 14.5 update here and cookieless browsers coming before long, the industry is expecting these two changes to negatively impact data collection via a pixel or tag. While much of the impact of these remains to be seen, we have some learnings to share with you. First, though, here’s a little background.
A pixel or tag is a snippet of code placed on a website that allows social platforms to collect event and conversion data via the browser. Both rely on third-party cookies. Today, phasing out third-party cookies will impact a brand’s ability to garner valuable insights, build re ..read more
Ignite Social Media » Facebook Marketing
3y ago
How much value do you currently place on your organic content strategy?
What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. And who can blame them when the networks have forced everyone into a “pay-to-play” world and regularly adjust their algorithms to downplay organic reach.
Within the following post, we’re breaking down insights and best practices based on our recent analysis of organic reach across Facebook, Instagram, and LinkedIn. Insights such as:
A brand Facebook ..read more
Ignite Social Media » Facebook Marketing
3y ago
News broke earlier this month that Facebook has plans to build a new version of Instagram for kids under the age of 13. They’ve chosen 13 because anyone below that age is currently prohibited from using any of Facebook’s products (Facebook, Instagram, WhatsApp, Messenger) aside from Messenger Kids, which was released in late 2017. Age 13 is also the cutoff for the Children’s Online Privacy Protection Act (COPPA), which has tougher restrictions on platforms for younger kids.
Given the volume of younger users on Instagram’s platform despite the age restriction, and given the increased competitio ..read more
Ignite Social Media » Facebook Marketing
3y ago
There are currently over 80 million businesses worldwide using Facebook Pages. It’s safe to assume that more than one person manages many of those Pages, especially when you look at larger brands that are dedicating significant budgets to social media efforts. Armed with that knowledge, one might also assume that managing a brand page on Facebook would be rather simple, especially with over 14 years of optimizations and improvements within the platform.
Unfortunately, it’s not always that simple, and there are several major pain points that Facebook should look into improving before they start ..read more
Ignite Social Media » Facebook Marketing
3y ago
In early 2021, Facebook announced the redesign of Pages for businesses, public figures, and others to include a new experience for users and admins alike. There are a multitude of updates that we can expect to roll out over the coming months, mainly a new layout, the removal of Page ‘likes’, and new options for management of the Page. Here’s a breakdown of what you need to know and how to prepare.
About The New Facebook Pages Layout
Directly on the Page, the profile photo will be front and center, near a more prominent follow button. The goal of this change is to make the Page simpler and mor ..read more
Ignite Social Media » Facebook Marketing
3y ago
In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. By December of last year, the alarm became more of a siren and now Facebook is urging advertisers to take swift action as several of the iOS privacy updates are expected to greatly impact advertising, including targeting, delivery, measurement, and reporting.
What These Shifts Mean for Your Business
Apple’s coming policy updates require App Store apps to ask iOS 14 users for permission to track their activity through apps and websites. With the current set up there is no limit ..read more