Should B2B Brands Join the Facebook Advertising Boycott?
TopRank » Facebook Marketing
by Nick Nelson
4y ago
Facebook has always presented an interesting conundrum for B2B marketers. It's not a business-centric platform, necessarily. But with so many active users (nearly 2.5 billion at last check), keeping Facebook out of a brand's social mix has been tough to justify. Recent developments are making this decision more complicated than ever. Facebook and Trust: A Rocky Relationship from the Start When the world's largest social network first came into existence in a Harvard dorm room, nearly two decades ago, it was known as "The Facebook." An instant-message conversation between founder Mark Zuckerb ..read more
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5 Top B2B Brands Mastering Facebook Engagement
TopRank » Facebook Marketing
by Lane Ellis
4y ago
With more than 2.4 billion users worldwide, Facebook has long been a popular platform for brands both B2B and direct-to-consumer looking to creatively and effectively showcase their products and services. Facebook has released scores of new features over the past several years that have not only helped it remain among the most-used social media platforms — despite facing well-publicized challenges over the past several years — but also increasingly to become a destination for professional business users, and users looking for a social experience markedly different from LinkedIn, Twitte ..read more
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Margaret Shepard Shares How Mayo Clinic Built its Facebook Live Broadcast Strategy #DSMPLS
TopRank » Facebook Marketing
by Debbie Friez
5y ago
The Mayo Clinic, one of our nation’s most renowned hospitals, believes in being social. More than 100 years ago, the Mayo brothers got the social ball rolling by inviting other surgeons to come to its facility in Rochester, MN to talk and learn from one another. Today, that sharing and learning principle continues through social media, particularly Facebook Live. With the hopes of helping patients learn more about their health care options, Mayo Clinic knew that research showed that word-of-mouth and expert insight could make an impact. With that in mind, it began its foray into liv ..read more
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