In the ever-evolving realm of AI and digital advertising, staying informed about the tools at your disposal is crucial. Meta’s Advantage+ targeting has emerged as a potentially powerful force in the advertising arena (especially after Meta recently announced further updates being made to the detailed targeting options available), but like any tool, it comes with its own set of advantages and drawbacks. In this blog post, we’ll explore the pros and cons of Meta’s Advantage+ targeting to determine whether it aligns with your digital advertising strategy. Pros of Advantage+ Targeting: Expansion ..read more

If it feels like you’re spending a lot of time and effort on your paid social media campaigns but you’re not seeing the return you want, take a close look at your ad copy. Writing compelling social media ad copy isn’t just about using the right words; it’s about connecting with your audience in a way that gets them to stop scrolling and pay attention. Here are some tips to help your social media ads connect and convert. Tips for Writing Better Social Media Ad Copy Write for your target audience. Who are you trying to connect with? What problems are they facing right now? Use language that res ..read more

Social media is a powerful tool for building relationships with customers and increasing brand visibility. But how do you make the most of it? The key is to understand your chosen social media platforms and to use the right strategies to maximize engagement. Here are 10 tips to help you get the most of your social media marketing efforts. Define Your Goals and Objectives Before you get started, it’s important to define what you want to get out of your time spent on any social media channel. This will help you to stay focused and make smarter decisions about how to use social media for your bu ..read more

Among tried-and-true business practices, social media marketing is still kind of an outlier. We know it’s effective. We know there’s clicks, customers and SEO power to be garnered. However, ROI can be a bit trickier to pin down. Adding to the difficulty, the ever-changing algorithms make it a moving target and just when brands and influencers alike figure it out, it evolves. However, a presence on social media is no longer a luxury for businesses. From back-end office solutions to consumer facing products, a social media footprint is crucial. Having no presence leaves holes of untapped engage ..read more

Facebook recently launched a new tool to track phone calls that happen as a result of a visit from an ad: call extensions. While call extensions have been widely used within Google Ads for some time, it’s a new way to track conversions within the Facebook Ads platform outside of the more traditional Facebook Call Ads. Basic Setup The setup is quite simple; when creating a new campaign, make sure to select either “Traffic” or “Conversions” as the campaign objective. You will go through the initial setup of the campaign and ad group-level targeting before reaching the ad-level section of setup ..read more

In 2021, these six social networks are dead. While they pioneered some of the technology that powers the dominant social channels today, these once-thriving channels could not adapt and survive among a growing field of social media competitors. How did they die and where are they now? Digg Google+ Foursquare Vine MySpace Club Penguin Digg: 2004 – 2012 Digg started in 2004 with the purpose of allowing people to share, discover, and recommend content. Users could submit webpages to the community who would upvote (digg) or downvote (bury) content – a feature that sites like reddit emulated. The ..read more

At one point, these were all popular social networking sites with devoted users. See who is on the list and who had the most longevity. Our team of specialists help our clients with social media strategy, design, management, and advertising. For more information about our social media services, call us today at 561.620.9682 or request a complimentary consultation. The post Six Long-Running Social Channels That Are Dead in 2021 appeared first on MoreVisibility ..read more

In late July, Instagram announced changes that they would be making to ensure they are creating an environment that is safe and private for young people. Those changes include: Young people (under 16) will be defaulted into private accounts Making it more difficult for accounts that are potentially suspicious to find young people Limiting advertiser’s options on how they can reach young people (under 18) with ads. This change is just one example of how Facebook is “building for the next era of personalized experiences.” People’s privacy expectations have changed, and Facebook is working towa ..read more

As of June 30, 2021 Facebook Analytics will be no longer. What are you losing, and will you be able to check on your page data in the future? Facebook Analytics provides reports about your website, mobile app, and your Facebook or Instagram profile if applicable. These reports as well as any custom reports you created in the interface are being removed. Facebook Analytics is retiring as part of an initiative to consolidate business tools. Even though it is going away, there are still additional tools within the Facebook platform that can be utilized to help you understand your activities or ad ..read more

Facebook is constantly updating and many times those updates make our lives as marketers harder, but fortunately, the Facebook scheduler does just the opposite. You no longer need third-party social media tools to schedule your Facebook Posts, now that Facebook has introduced its own native scheduler. Scheduling a post has never been easier! Just check out my step-by-step guide to see how easy the process is. Step 1: Write a post. You can add a link, like I have, or add a picture, video, offer or event. Step 2: When posting a link in your status update, Facebook will automatically display a p ..read more