Meta announces major updates to Advantage+ and Shopping Ads
Marketing Land » Facebook Marketing
by Nicola Agius
2w ago
Meta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads. The platform claims that the updates will help give consumers “the confidence to make a purchase after seeing an ad.” Advantage+ creative optimizations. This feature can now automatically optimize video ads to fit Reels or the mobile Facebook and Instagram apps with a 9:16 aspect ratio. Advantage+ creative optimizations also enable advertisers to generate multiple ad variations dynamically, tailoring them to each individual’s pr ..read more
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Facebook, Instagram and Threads down in ‘global outage’
Marketing Land » Facebook Marketing
by Nicola Agius
3w ago
Facebook, Instagram, and Threads are currently facing a widespread outage, with many users unable to access the platforms globally. Users attempting to log onto the websites and apps are encountering error messages, preventing them from refreshing their feeds as usual. Additionally, some users have been automatically logged out of their accounts and are unable to log back in. Update: Meta apologized and confirmed it is now “recovering” from the outage affecting the ability to log in to its platforms. Services are in the process of being restored. Why we care. If you are running campaigns on an ..read more
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Meta apologizes after ad error causes campaigns to overspend by ‘thousands’
Marketing Land » Facebook Marketing
by Nicola Agius
1M ago
Meta issued an apology to advertisers following an Ads Delivery outage that resulted in campaigns overspending by “thousands.” The tech giant confirmed that services are now restored and expressed regret for any inconvenience caused to advertisers. Refunds, anticipated to take between four and eight weeks, are now awaited by affected parties. Why we care. If you were affected by the Ads Delivery outage, applying for a refund is necessary, but it’s important to note that payment is not guaranteed. To enhance the likelihood of receiving a full refund, there are specific steps you can take. Refun ..read more
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Meta advertisers can avoid 30% Apple service charge for boosted posts
Marketing Land » Facebook Marketing
by Nicola Agius
1M ago
Meta is offering small businesses a new way to boost posts without having to pay a 30% service charge to Apple. Starting later this month, advertisers will be able to use Facebook and Instagram directly on desktop and mobile to access all the features available in the iOS apps for boosting content without paying Apple. Why we care. This solution could prove hugely beneficial to small businesses as they can now boost posts without having to pay a charge, saving them money. What is the Apple service charge? Beginning later this month, when advertisers use the Facebook or Instagram iOS app to boo ..read more
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Meta’s ad revenue jump 24% in Q4, exceeding expectations
Marketing Land » Facebook Marketing
by Nicola Agius
1M ago
Meta’s ad revenue increased by 23.8% in the final quarter of 2023 compared to the year-earlier period, surpassing expectations. Advertising revenue for Q4 2023 was $38.7 billion compared to $31.3 billion in the same period in 2022. This success helped drive total Meta revenue to grow 25% year-on-year from $32.2 billion in Q4 2022 to $40.1 billion in Q4 2023. Daily active users. Meta’s Q4 2023 performance also showed impressive growth in user engagement. Family daily active people was 3.19 billion on average for December 2023, an increase of 8% year-over-year. Family monthly active peopl ..read more
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Every Facebook user is monitored by thousands of brands for targeted ads
Marketing Land » Facebook Marketing
by Nicola Agius
2M ago
Facebook’s extensive monitoring of its users’ online activities has been exposed in a new study. The research conducted by Consumer Reports indicates that, on average, an astonishing 2,230 companies actively share data about each user with the social networking app. In some instance, users had their data shared with Facebook by as many as 7,000 companies. Why we care. As concerns over data privacy continue to grow, these statistics have the potential to create trust issues that could significantly impact your brand’s reputation. Moreover, in markets like the European Union, where data privacy ..read more
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Lawsuit: Meta placed ads next to content sexualizing minors
Marketing Land » Facebook Marketing
by Nicola Agius
2M ago
Meta has been accused of running corporate ads next to content that sexualizes underage users. The allegations by Walmart, along with Tinder’s parent company Match Group, have been made public as part of a lawsuit filed by the New Mexico attorney general’s office last month. Why we care. Placing ads alongside illegal content poses a serious threat to brand safety. The potential fallout not only includes reputational damage but also significantly diminishes the chances of an ad reaching its intended audience, likely causing a significant impact on ROI. The claim. New Mexico Attorney General, Ra ..read more
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Building a winning Facebook and Instagram strategy for 2024
Marketing Land » Facebook Marketing
by Nicola Agius
2M ago
Advertising on Meta presents unique opportunities that Google Ads doesn’t offer. Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for Facebook and Instagram. Read on to learn Ani’s seven-step frameworks for building winning lead generation and ecommerce strategies in Meta’s automated landscape. Meta Ads > Google Ads? When advertising on platforms like Google, you’re restricted to reaching people searching for your product or service. However, when placing ads on social plat ..read more
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Facebook rolls out ‘Link History’ for all users – and uses data for targeted ads
Marketing Land » Facebook Marketing
by Nicola Agius
3M ago
Facebook has started archiving all users’ link history globally on both Android and iOS devices. While users have the option to opt out, the feature is turned on by default, allowing Meta to utilize the collected data for targeted advertising. Why we care. As the digital marketing industry moves towards a cookieless future and stricter privacy laws, targeted advertising, while effective, faces uncertainties. Facebook’s new feature could very well prove to be a loophole for marketers wishing to reach high-value consumers, but the solution could be temporary. Accessibility. This feature is gradu ..read more
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
Marketing Land » Facebook Marketing
by Nicola Agius
3M ago
The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. It’s fair to say that GA4 did not receive the warmest welcome. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. Google antitrust trial Google spent 10 weeks on trial for allegedly using und ..read more
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