No two marketing strategies are the same—that’s just Marketing 101 info we all know. However, in the fast-paced, laser-focused, and revenue-maximizing world of private equity investment firms, marketing teams need to understand the distinct drivers and objectives that shape how these organizations operate. Without doing so, marketing teams can quickly find their work out of tune with the firm’s overall goals and initiatives.  However, making this shift is often easier said than done. In the trenches, aligning traditional strategies with unique, high-pressure environments can pose consider ..read more

Trade shows are a pinnacle event for marketing leaders. They offer a prime opportunity to showcase your brand, engage with high-value prospects, and secure leads that fuel your sales pipeline. However, with so much competition pulling for attendee attention, a standard booth simply won't cut it. In this article, we will highlight creative trade show booth ideas designed to stop attendees in their tracks and turn fleeting interactions into meaningful connections. We'll cover strategies that go beyond the tired prize wheel or fishbowl of business cards, exploring immersive experiences, data-driv ..read more

Training and earning user buy-in on a new platform is arguably the toughest part of any technology implementation. But you don’t have to go it alone.  If you want to implement Quickbooks, you work with an authorized reseller. When you onboard a new project management system, you work with a dedicated representative. And when you’re ready to leverage HubSpot for your marketing, sales, and customer success needs, you work with SmartBug Media.® (At least, you should!)  SmartBug is the destination for HubSpot expertise, strategy, and implementation, with a team of certified HubSpot train ..read more

An oldie-but-a-goodie, search engine optimization (SEO) is a digital marketing staple. Blog posts. Keywords. Google changing the rules seemingly every day. You definitely must stay sharp to hit the top of search engine results pages (SERPs). But it’s not just one tech giant writing the script today—it’s the entire technology landscape.  The next frontier? Generative engine optimization (GEO), drawing on the rapid ascent of artificial intelligence (AI). Take a trip down memory lane to see where SEO has taken us so far, and explore the importance of GEO in future-proofing your SEO strategie ..read more

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog post will explore the latest product updates and how they can benefit your business. Get ready to stay ahead and take your digital and inbound marketing strategy to the nex ..read more

Businesses are more competitive than ever, and you want to make sure your company has what it takes to create the best product or service of its kind. One part of this is implementing customer feedback to enhance your products and improve the customer experience. Let’s take a look at how to collect customer feedback and what you should be aware of throughout the process. Why Is Customer Feedback Important? Gathering customer feedback is an essential part of shaping the overall experience for current and potential customers. Without feedback, you’ll never know if your customers receive value fr ..read more

Fitness professionals face challenges with email marketing in getting—and keeping—the attention of potential customers. Personalization can help address these challenges by delivering relevant and targeted content to your audience based on individuals’ needs and preferences. The entire customer journey, from nurturing new leads to retaining those leads and turning them into loyal customers, can benefit from personalization.  Here’s a look at how personalization and segmentation in fitness marketing can help professionals in this industry expand their client base while building trust and l ..read more

You know that the business landscape is more competitive than ever, and you believe your company has what it takes to rise above—but do you know if your customers’ sentiment backs up that belief?  A successful company not only creates a customer-centric experience but also ensures that the needs, expectations, and preferences of its customers are integrated into the core culture of the entire organization. Leaders can use customer feedback to gather data on satisfaction and sentiment and use that data to drive their companies to success by including it in their business models. This artic ..read more

Understanding the rate of growth calculation and profit margins is essential for financial and revenue operation leaders. These metrics equip leaders with valuable insights into financial health and are key in data-driven decision-making. By diving into these metrics, you can create strategic revenue goals and identify opportunities to increase the bottom line.  What Are Growth Rates? Simply put, growth rates show the percentage of growth in a certain area over a certain period. For example, a company’s annual growth rate indicates the percentage of change in revenue year over y ..read more

Customer acquisition is critical to the success of your business. I know—no pressure, right?  A customer acquisition platform can make or break your business, so it’s important to find the ideal channels that work for your company. Let’s take a look at how you can find the perfect platform—and how to tell if it’s working for you. What Is Customer Acquisition Cost? Customer acquisition cost is the total amount a business spends to acquire new customers. This includes up-front costs, such as pay-per-click (PPC) ads, and ongoing efforts such as email campaigns. Understanding how much you’re ..read more