Since the onset of COVID 19, associations that relied on conventional growth strategies and member benefits had to overhaul their plans. That’s when the value of association management companies (AMCs) increased manifold. Top AMCs provide you with access to a very wide network that can help you create new programs, explore new ways of generating revenue, and boost operational efficiency. According to a report by AMC Institute, in the first year under AMC management, associations realized an increase in gross revenue of 9.6% on average. What is an association management company? WJ Weiser & ..read more

In recent years, the meaning of association membership benefits has undergone a radical transformation.  Since the onset of the pandemic, it has become an oft-discussed topic at association team meetings. Benefits that were once attractive, are no longer appealing to members. Cocktail dinners, large-scale in-person events, and swag bags are out. Now, members are looking for value that goes beyond mixers and they want to be able to enjoy that value from the comfort of their homes.  But before we discuss what makes good membership benefits in 2022, let’s define what they are. Associati ..read more

At Hubilo, we know that when it comes to event success or failure, it’s a success when everything goes as planned (or at least seems like it did), all eyes are on the event, and all mouths are talking about it for days and weeks after.  That’s why we created Hubilo specifically for you, the event professional— the person tasked with managing the big picture, the tiny details, and everything in between. We see your hard work and we cheer with you when your events are a hit. And now, thanks to you, we’re proud to share a few hits of our own: Hubilo has been featured in G2’s 2022 Best Softwa ..read more

While event planning is not a new career choice, it has had significant growth in scope and has evolved with time. It remains an extremely rewarding, dynamic, and lucrative career opportunity for professionals to explore. If you are a problem-solver with a knack for organization, becoming an event planner in 2022 is definitely worth considering. Let us take you through the journey of establishing yourself as a successful event planner from start to finish. We will go over the good-to-have skills, certifications you will need, the salary you can expect, and just about everything else you need t ..read more

Attending top industry events is one of the best investments anyone looking to excel in their career can make. The same goes for event professionals too.  But taking time from your busy schedule to attend events isn’t easy– after all, your day-to-day plate as an event manager is probably pretty full already. Nevertheless, attending relevant industry events is crucial; they’re how you stay ahead of the curve and they provide the unique opportunity for you to grow in multiple ways all at once, including:  to learn from industry leaders about emerging trends and changing audience expec ..read more

Don’t ask for cash from sponsors, imagine what they want.  Former South African cricketer Matt Prior’s simple, yet profound statement sums up how nonprofit organizations and associations should approach event sponsorships. As an event planner, every sponsor engagement strategy you set into motion should be based on one golden rule – “what do sponsors want?.” Let’s look at some strategies that can help you succeed in attracting and retaining the right virtual event sponsors. Choose a brand that aligns with your goals and values TED’s partnership with Rolex is an excellent example of a spon ..read more

We live in an always-connected world where multiple things fight for our attention. From enticing shopping offers to social media notifications and screaming full inboxes, digital distraction is really at your fingertips. That means, as an event organizer, you are competing with the endless tabs of distractions to make your event successful. So, how do you cut through the noise and keep your attendees’ attention? While you might think having compelling event content alone can help you engage your attendees (it can, to a degree!), you need to go beyond that to give your attendees an immersive ..read more

How to amplify event engagement is a question we’re often asked at Hubilo.  What if we told you that you can now engage attendees with a live social media feed during the event? And what if you could host this experience within your event platform? Isn’t that the dream? If used correctly, your social channels can become an excellent source of user-generated content, which can be used in multiple ways even after the live event has ended. Let’s take a look at how to use social media to amplify event engagement with Walls.io and Hubilo’s Embed Your App feature.  Walls.io and Hubilo inte ..read more

“Whenever I’m bored, I can always find something to do on my phone.”“I can’t live without my laptop, because I’m enrolled in a virtual school and I have to use it.” “I follow the news because I want to be aware of the world.” These statements made by Gen Z offer a raw glimpse into how they’re different from millennials. This is a generation that has grown in an age of technology. So they expect innovation from brands. They have short attention spans. They like authenticity. They want to see “real people” instead of celebrities in advertising.  This is a generation that is set to make up a ..read more

Engaging members has always been a key priority for association executives. 50% of them report that members are most likely not to renew because of lack of engagement. Year-round member engagement is a challenging task. More so in an increasingly virtual and distracting world. But it’s critical to achieving your future membership goals. Here are three best practices to follow while building a robust, member-centric engagement plan.  Personalize your engagement plan 99% of marketers say personalization helps advance customer relationships. Your association members aren’t all alike so don’t ..read more