About Riley  Hi my name is Riley Block and I am a senior soon-to-be graduate at the University of Miami majoring in public relations and minoring in advertising. I have a passion for the fashion and beauty industry and love staying on top of emerging trends. I began working at AMP3 PR for my summer 2023 internship. During the summer, I had the experience of working events with clients such as TruSkin, and Park West Gallery where I got to meet BooBoo Stewart! In September 2023, I assisted the team with AMP3’s NYFW gifting suite which I helped plan over the summer. The gifting suite was an ..read more

Today, we’re offering you an exclusive look into the inner workings of ELLE magazine. Discover what makes ELLE tick as we uncover insights shared by Carol Lee. Plus, we’ll give you the lowdown on the trends shaping 2024 this month.  Industry Insights – From Carol Lee, ELLE Carol Lee, a prominent figure at ELLE, offers valuable insights into the publication’s editorial direction and preferences: Content Focus:  ELLE predominantly covers travel-related products, with a keen eye on trending SEO topics. Currently, Carol is delving into subjects such as Vitamin C, Hair Loss, Anti-Aging, a ..read more

Meet Ashley Lutzker, our amazing Executive VP at AMP3, featured in our latest magazine issue. Ashley’s role is key to our agency’s success. She shares insights on her favorite projects and offers invaluable PR tips. Check out our magazine for more! What has been your favorite part about working for AMP3? I love the variety of the job, no two days are the same. I also love working with and supporting my younger team members and watching them grow in their PR roles and on their PR journeys. What is your typical day as the Executive Vice President? Oh wow, well as I said, no two days are the same ..read more

In our most recent issue of the AMPlified magazine, we included a section called Pitching, Events, Mailers, and Round-Ups with Amanda Mitchell. In this section we asked Amanda, a Brooklyn-based writer, a series of questions relating to best pitching practices, mailers, events, and her general opinions. About Amanda For over 6 years, Amanda Mitchell has been a Brooklyn-based writer with bylines at Refinery29, Allure, Marie Claire, Byrdie, and more. Her work exists at the apex of pop culture, beauty, and fashion. Recently, she’s also taken a step towards launching her own company soignée nyc; dr ..read more

Fashion meets function in a seamless combination of style and performance with the introduction of the Merrell x Sweaty Betty hiking capsule collection. Featuring footwear, apparel, and accessories, this collaboration embodies the spirit of strength, self-care, and sisterhood, introducing a new era of connecting with the outdoors. On Wednesday, March 20th, the excitement unfolded at the iconic Condé Nast headquarters in New York City’s One World Trade Center. Sister brands Merrell and Sweaty Betty took over The Bar on the 35th Floor, transforming it into a pop-up showroom. Select editors, invi ..read more

Welcome to our AMP3 Trend Watch where we uncover the latest buzz in fashion, beauty, spirits, tech, travel, and beyond. Our trend watch discusses everything that is shaping culture today on the media landscape and making headlines. From TikTok trends to the latest news in fashion, we cover it all. As a boutique NYC-based public relations agency we understand the importance of keeping up with the latest trends and media news. We hope to provide an accessible resource, through our Trend Watch blogs, for others to do the same! Fashion Western Fashion ..read more

Fashion meets function in a seamless combination of style and performance with the introduction of the Merrell x Sweaty Betty hiking capsule collection. Featuring footwear, apparel, and accessories, this collaboration embodies the spirit of strength, self-care, and sisterhood, introducing a new era of connecting with the outdoors. On Wednesday, March 20th, the excitement unfolded at the iconic Condé Nast headquarters in New York City’s One World Trade Center. Sister brands Merrell and Sweaty Betty took over The Bar on the 35th Floor, transforming it into a pop-up showroom. Select editors, invi ..read more

Keep reading for our AMP3 Trend Watch where we uncover the latest buzz in fashion, beauty, spirits, tech, travel, and beyond. From haute couture to the latest beauty trends, discover what’s making waves and shaping culture today on the media landscape. Fashion Trends at the Oscars: Emma Stone’s Louis Vuitton gown revived peplum, setting a new fashion trend. Structured and defined dresses dominated the red carpet, demonstrating the quiet luxury look. Floating dress straps, as seen on Emily Blunt and Florence Pugh, became a standout feature. Achieve the quiet luxury look with these sophisticated ..read more

Diverse Clients, Diverse Strategies: The NYC media landscape is a melting pot of styles, cultures, and personalities. Working with different clients has taught me the importance of tailoring public relations strategies to meet the unique needs of each brand. Flexibility in approach is key when dealing with different fashion, beauty, luxury, tech, wine and spirits, and lifestyle clients who all have different objectives in mind.  I could be writing a skincare related pitch one hour and creating a media list for one of our footwear clients the next. Being able to adapt your skills, based on ..read more

AMP3 PR has had our fair share of exciting Celebrity and V.I.P placements in 2024 so far. This week’s blog will highlight a few recent ones involving our iconic fashion client Wrangler. These incredible placements have scored Wrangler exposure in lyric videos, ad campaigns, the Super Bowl performance, and more! Gwen Stefani Starting off with a bang, Gwen Stefani was photographed and filmed in the Wrangler + STAUD Jumpsuit in the Dark Rinse wash. She is seen sporting this adorable Wrangler one piece on the cover of her new single with husband Blake Shelton as well as in the lyric video. Gwen is ..read more