Exploring the Rise of Fake Out-of-Home Advertising In today's dynamic advertising landscape, a fascinating trend has emerged, stirring debates and reshaping traditional paradigms: Fake Out-of-Home (FOOH) advertising. This innovative approach to brand promotion blurs the boundaries between physical and digital realms, prompting inquiries into its authenticity and effectiveness. In this in-depth exploration, we delve into the nuances of FOOH advertising, elucidating its definition, key proponents, motivations, production intricacies, and the pivotal role of industry leaders like Catalyst VR in ..read more

At Catalyst we recognise how lucky we are to be asked to collaborate with some of the biggest and most innovative companies and brands in the world and our latest AR campaign was no exception. Not only were we back working with our friends at Tourism Australia but we were designing an AR experience for our favourite multi-coloured skivvied entertainers, The Wiggles! Catalyst worked with Digitas Australia to make a fun Web AR experience for kids to play while they waited in the foyer for the Wiggles Touring show to begin. The experience referenced the Australian native animals and beaut ..read more

VR and AR have improved everything from how we explore new travel destinations or test drive new cars, to discovering the secrets of Australia’s latest state of the art science vessel.  Here are 6 of our favourite unique uses of VR and AR.   Airport Advertising Walk-Throughs JCDecaux is the number one outdoor advertising company in the world with more than 960,000 billboards across 80 countries worldwide. One challenge they faced was enabling their customers to strategise where best to place their billboards in airports.  Catalyst worked with JCDecaux to ..read more

The last 18 months have been tough...we have all struggled and are now slowly emerging back into a new, Covid-normal world. But what have we learnt? Where are the silver-linings?  Well we’ve put together a list of the five best hybrid event ideas and the brands that helped out them on the map. Billie Eilish- Turned her concert into an immersive VR event so that everyone could experience it! This is one of the best examples of a hybrid event that we have seen. The concert was not recorded and could only be viewed live, which means it was even more special for the fans who could attend ..read more

What is Web AR? Web AR is Augmented Reality that is often triggered by a QR code directly from the user's camera. There is no need to download an app, which can make Web AR more accessible and easier to experience. Web AR has developed quickly and in 2021 is fast, technically sophisticated and easy to use. Why is Web-AR becoming so popular Web AR experiences run using a mobile phones web browser without the need to download an App and are accessible via a URL.  This makes Web AR extremely easy to share. Creators of Web AR can share the URL link to their Web AR experience across all ..read more

We wanted to share an incredible Mixed Reality experience the Carolina Panthers delivered in the opening round of the NFL season, as we're excited to say Catalyst can deliver creative technology like this in Australia.    This activation took the in-stadium experience to the next level, capturing the public’s attention and gaining millions of views online, including social feeds across Australia!   So what is Mixed Reality and how does it work? Previously only accessible by Hollywood film producers, Mixed Reality combines the real world with a virtual world. The virtua ..read more

AR has graduated beyond simple face lenses and is now a powerful tool for engagement and communication in educational applications.    Mission to Mars AR A fantastic example is the AR app, Mission to Mars.  Developed by the Smithsonian this full-featured app manages to cram an entire school excursion into a mobile phone application.   Mission to Mars uses AR to convey detailed information in a number of clever ways.   The user can view a 3 dimensional model of Mars in their living room and understand the size difference between Earth and Mars and the scale a ..read more

The latest augmented reality technology developed by AR app development company, Catalyst VR, allows clients to create their own version of Pokémon Go as part of their local area marketing efforts in retail spaces. Highly customised and built specifically with the consumer experience in mind, Quest-AR is developed to help shopping and retail spaces achieve growth. By tapping into the hyper-popular digital market, retailers can drive acquisition, activation and loyalty. “Interactive gaming has become increasingly popular in retail marketing,” says Catalyst Director, Jamie Gilroy. “Shopping p ..read more

What is Web AR? Web AR is Augmented Reality that is often triggered by a QR code directly from the user's camera. There is no need to download an app, which can make Web AR more accessible and easier to experience. Web AR has developed quickly and in 2021 is fast, technically sophisticated and easy to use. Web AR Technology Web AR has progressed rapidly in the last couple of years with companies such as 8th Wall, Apple and Google developing advanced tools for developers. The same features and functions that has made AR so popular as part of Apps and Social Media can now be delivered usin ..read more

The latest augmented reality technology developed by AR app development company, Catalyst VR, allows clients to create their own version of Pokémon Go as part of their local area marketing efforts in retail spaces. Highly customised and built specifically with the consumer experience in mind, Quest-AR is developed to help shopping and retail spaces achieve growth. By tapping into the hyper-popular digital market, retailers can drive acquisition, activation and loyalty. “Interactive gaming has become increasingly popular in retail marketing,” says Catalyst Director, Jamie Gilroy. “Shopping ..read more