Previously, it was easy for businesses having a page on Facebook to get visibility in the news feeds of their fans. Since the introduction of boosted posts, it has become tad difficult and competitive for the same businesses. The medium and large sized businesses are using this feature for their advantage and most of the small businesses are left behind. Those who cannot afford to pay, they wonder, are there ways to still be active on Facebook and get visibility or engagement without paying even one penny? The answer is YES! In today’s social media marketing, engagement has become more importa ..read more

Websites get complicated over time, after being simpler in the beginning. There is hardly anyone who plan their website structure for the long term and keep it simple even after many years. You add new pages, functionalities as per the latest technologies and updates to your business, this is bound to complicate the URLs and navigation for any visitor. In a website redirect, one URL will be pointed to another when a visitor seeks it. For those whose website is getting cluttered day after day, they will surely need to implement a redirect now. Following are the scenarios when you must do this a ..read more

Did you ever imagine that you will be working full time from home in the year 2020 for a longer duration? But it has become possible due to the havoc caused by Coronavirus all over the world. Since the virus spreads via human contact, companies all over the world have instructed their employees to work from home wherever it is possible, with their safety and health in mind. So, if you are one among those who are working from home, how is it going for you till now? It must be quite difficult to do so without all your office colleagues and with all home distractions around (e.g. kids). Here are ..read more

When we started the year 2020, did anyone of us predict that this new decade will begin in this way? That a new pandemic will make us practice social distancing and force us to stay in homes for days? But that is happening because uncertainties are a part of our lives. Businesses and shops are shutting down their physical stores to check the spread of COVID-19. What measures have you taken to minimize the impact on your business? To inform your customers and employees about the current situation and future plans? You can take the help of the following points and update to everyone concerned: U ..read more

Where do you turn to when you want to know the latest happenings in the world of Digital Marketing? Do you have a particular favorite website? Is it reliable and truly up to date? The Digital marketing industry moves rapidly ahead, you may never know when you fall behind. In a previous article, we came across the top news sources for Internet marketing and content, here the categories covered are conversion rate optimization and social media marketing. Conversion Rate News It is not easy to find news sources that are specifically dedicated to the field of conversion rate optimization. Thankful ..read more

Businesses have goals even for social media. Some will look to increase their followers while others will look to give maximum visibility to one of their important posts. How is your business faring on social media? Are you perfectly executing your social media strategy and meeting the goals? They act as a roadmap for your strategy & let you evaluate it at every step. Data insights are a crucial basis for social media goals & strategies. They help you make a better strategy for the future; and if you still don’t see any progress, then it is time to revamp your plans considerably. Follo ..read more

If you are not aware of the latest happenings in the world, you risk being left behind by the competition. Besides, the digital marketing industry moves rapidly ahead. New trends and changes happen more often. Don’t you want to know what did Google announced yesterday? Or what new feature will Facebook launch tomorrow? s instantly to you. We have compiled 9 of the best and trusted news sources for Internet marketing & Content you should bookmark in your browser & visit regularly. Internet Marketing News Search Engine Land: This publication is famous for organizing and hosting the Searc ..read more

The dawn of a new decade often signals new approaches and fresh ideas in all the fields of life. Graphic design is a field full of creativity and is ever evolving; naturally, trends will constantly change here. Designers of today will be defining a new era of graphics helped by advanced technology and some never before seen creativity. Companies will try to be unique and stay ahead of the competition in their promotions. Have a look at these graphic design trends that will start to characterize this new decade. Multiple Illustrations: The one big advantage that illustrations have is that they ..read more

A change in culture and technology is often reflected in the website designs. It is necessary to make the web design look desirable and fresh to the target audience, which is why web design trends change constantly. Now we have entered a new decade, a new year, what design trends are you expecting in 2020? There are some styles that have stood the test of time, while other fueled by technological advances and designers taking full creative license to experiment with new techniques. The web designs that you will get to see more in 2020 are: Abstract Illustrations – Custom illustrations have a ..read more

Having a password is such a common thing now. We all have passwords for our mobiles, social accounts, Desktops or laptops we use, Database accounts, etc. Then there is a password for our WordPress login from where we develop and manage our website. Without any doubt, the passwords that we set should be strong, secure, and known only to us. Do you tick these three points? WordPress is used by majority websites in the world, it powers about 30% of the internet. Naturally, you should have a strong password for your admin account on it. Another big reason is that WordPress is the most hacked Conte ..read more