In 2016, Instagram changed its algorithm to favor curated posts based on a user’s taste, instead of posts in chronological order. Not surprisingly, this caused panic in the social media world, with fear of posts being buried in people’s feeds and going unseen by followers.  Cue a flood of posts on Instagram with arrows pointing... The post Why You Shouldn’t Ask Your Followers to Turn On Instagram Post Notifications and What to Do Instead appeared first on iPage Blog ..read more

It can be an exciting or frustrating step to choose your domain name. You want to get it right the first time because changing your domain name later has consequences.  So, what do you need to consider when choosing your new domain name?  There’s your brand name, availability, and search engine optimization. Ensure you choose... The post SEO Fundamentals: How to Pick the Right Domain Name appeared first on iPage Blog ..read more

When you choose a domain name, the focus tends to land on the middle part after www. Not much thought goes into the domain name suffix at the end of the web address (URL). But that overlooks the extensive world of new top-level domains.  A top-level domain (TLD), or a domain extension, is the last... The post What Are New Domain Extensions and Why You Might Want a Custom Domain Extension for Your Website appeared first on iPage Blog ..read more

Creating a website is an essential step for almost every business, no matter what size.  But how much does it cost to build a website for a small business? Unfortunately, there are no straightforward answers to that question. On average, creating a website for your small business can cost anywhere between $200 to upwards of... The post The Sooner You Know Your Website Cost, the Better appeared first on iPage Blog ..read more

Learning how to create a business website can be an exciting, but sometimes overwhelming process. There’s a lot that goes into the planning and creation of a website.  When creating a business website, you want to include the essential features that improve your user experience and overall return on investment (ROI). But how do you... The post How To Delight Users With These 24 Proven Website Features appeared first on iPage Blog ..read more

Do you want a head start on email marketing planning? It’s a good idea to have an email marketing strategy, especially to increase your website’s targeted leads. But it’s easy to get lost in the details. That’s why we’ve simplified the process.  Here’s what’s in our quick-start guide: An introductory guide to email marketing trends... The post How to Create an Eye-Catching Email Marketing Plan (Step-by-Step Guide to Strategy, Calendars & Tools) appeared first on iPage Blog ..read more

There’s no doubt about it; if you’re running a small business in 2021, you need a website. However, in order to get your website online, you’ll need to purchase small business web hosting for it.  Your small business website can cost anywhere from a few hundred to several thousand dollars to maintain each year. Web... The post The Best Web Hosting Options for Your Small Business Website appeared first on iPage Blog ..read more

An email list is best described as the email addresses you accumulate primarily via opt-in and contact forms on your website. And it’s important to have a list and grow your email marketing leads for several reasons.  A well-targeted email list gives you a direct line to potential customers engaged with what you have to... The post 10 Ways to Grow Your Email List and Manage Your Leads for the Long Haul (Small Business Edition) appeared first on iPage Blog ..read more

Most people have seen a professional email address. If the email address doesn’t end in a popular domain name like @gmail.com or @yahoo.com, it’s likely attached to a specific domain name. Domain email addresses look more professional and help messages stand out.  With our professional email address examples, you might take note of something like... The post Why You Need to Skip Gmail and Get a Professional Email Address (+ Tips for Creating One Fast) appeared first on iPage Blog ..read more

Email marketing is an online marketing strategy where emails are sent to people who have signed up to receive them. Consumers then use these email marketing leads to perform an action, like read your blog post or make a purchase.  It’s essential to use email marketing for small business because it offers a direct line... The post appeared first on iPage Blog ..read more