Black Friday is here, and we all know what that means! Retailers around the world have adopted Black Friday & Cyber Monday as the most significant sales events of the year. It’s something you shouldn’t miss out on, whether you are a retailer or a consumer. This year, Black Friday is on Friday 26th November 2021, followed closely by Cyber Monday on Monday 29th November 2021 – with many companies already promoting their deals and pre-orders ahead of time. Let’s talk about five things you can apply to your website strategy right now. Be prepared for the two most important days of the e-commer ..read more

A browser cookie, also known as web cookies, tracking cookies and HTTP cookies, are small files, usually made up of letters and numbers. That is placed on a user’s computer by software, specifically the directory of a web browser. Generally, cookies are a harmless tool. Used in web development to improve the experience for end-users, by adding memory, authentication, and tracking. However, in the past, certain cookie types persisted outside the browser subfolder. This alongside other security concerns and numerous abuses led to the discontinuing of the overall governing application. Fear not ..read more

Phishing is a cyber-attack method used by cybercriminals. Most of the time attacks are untargeted; However, targeted cyberattacks against businesses and their employee’s are becoming more commonplace. Read more about spear phishing here. The basic aim of phishing is to trick users into believing they’re communicating with a trusted source and to engage with them. The basics Phishing can come in many forms: from the most basic to sophisticated cloned websites and phone number spoofing that provide a false sense of security. Therefore, any engagement involving personal information ..read more

If you run a business or website, you probably already know that choosing the right domain name can be vital to your success. Most consumers will research a brand online before investing, so your website needs to be top-notch with a domain name that clearly represents the type of products or services you offer. Your domain is also an important feature of your overall branding. This is how you want to represent the image of your business and directly relate the feelings and experiences of customers interacting with your brand. So, why do businesses then register multiple domain names? If brand ..read more

Black Friday is here, and we all know what that means! Retailers around the world have adopted Black Friday & Cyber Monday as the most significant sales events of the year. It’s something you shouldn’t miss out on, whether you are a retailer or a consumer. This year, Black Friday is on Friday 26th November 2021, followed closely by Cyber Monday on Monday 29th November 2021 – with many companies already promoting their deals and pre-orders ahead of time. Let’s talk about five things you can apply to your website strategy right now. Be prepared for the two most important days of the e-commer ..read more

WordPress plugins are a type of software, allowing you to add various features to your WordPress website. The great thing about WordPress plugins is that you can add various site features without needing to learn any code. There are thousands of options whether you need plugins for contact forms or for analytics. Plugins can help you to enhance your website in many ways, however, they can also pose a security risk. How can plugins compromise WordPress security? Cybercriminals and hackers have plenty of tricks to exploit WordPress plugins. Hackers look for WordPress plugin vulnerabilities, usin ..read more

While your online presence may once have referred to how many followers you have on social media, it has become an essential tool that many successful businesses attribute to their overall success. After all, your online presence helps you to connect with new customers, improve the efficiency of the services you have an offer, and can increase your earning potential significantly. In fact, many believe that companies without a strong online presence are destined for failure and obscurity – as your web presence is what puts you on the map – particularly as we continue to battle the COVID-19 pan ..read more

In the digital world, your company’s online presence is an essential part of your success. In fact, a strong web presence could be the difference between your business sticking around for the next 10+ years or fading into obscurity. Furthermore, the COVID-19 pandemic means that more people than ever have been relying on their online business to keep their business afloat. However, web design and development isn’t always easy or straightforward – especially if you have little online experience beforehand. Thankfully, there are various tools put in place to help make the process a little easier ..read more

When it comes to building your WordPress site, two page builders stand head and shoulders above the rest: Divi and Elementor. Figuring out which is better, though, can be a challenge. Each has its positives and negatives. And the one you choose will depend heavily on the kind of site that you’d like to build. Divi and Elementor are the two leading drag-and-drop WordPress page-building solutions currently available. These products allow you to build a site that is completely yours without having to learn anything super technical. Both attempt to be as intuitive as possible. But while user-frien ..read more

When you run a business, every interaction that you have with a customer leaves an impression. It’s important to make yourself appear professional, which means putting consideration into your phone manner and your email etiquette. But people often underestimate how much difference their email address can make. Your email address is the first thing that the customer sees before they have even opened the email, and if it isn’t right, it can immediately give the wrong impression of your business. If you are using a free email account like Gmail, for example, that can make you look very amateurish ..read more