Many nonprofits come to an agency for brand strategy services but aren’t sure what the process entails or what makes the work successful. While the steps we take may vary depending on specific project needs—from research and discovery to brand positioning or messaging—we commonly encounter a few stumbling blocks that nonprofit organizations grapple with.    Here are five things to keep in mind to help create a standout nonprofit branding strategy.    #1 Prioritize your audience (as much as possible) The foundation of a strong brand is clarity and focus, which starts with u ..read more

Search engine optimization is a great tactic for all organizations, especially nonprofits. So why might your nonprofit need an SEO audit? If your nonprofit has been losing traffic over time, you’re getting out-ranked by competitors, or if you’re looking to increase donor awareness, an SEO strategy might be for you!   What is an SEO Audit, and Why Is It Important for Nonprofits? An SEO audit involves analyzing how well your website is as it relates to best practices. It is the first step to creating an implementation plan that will have measurable results for months and years to come. The ..read more

In October 2022, Google announced they would replace their Universal Analytics (UA) with their next-generation measurement solution Google Analytics 4 (GA4), on July 1st, 2023. It states that your UA property will continue to collect and process new data up until the July 1st deadline, but once that time comes, the organization will have only six months to access the data that has been collected. One of the more significant issues that went untalked about was the transfer of data—or lack thereof—from UA to the new GA4.    For any nonprofit with UA, you will need to set up a new GA4 p ..read more

We recently published an article on how to optimize your content for SEO, and while we did touch on the subject of social SEO, we decided to dedicate another post to take a deeper dive into the matter.    Discoverability is crucial on social media to ensure your intended audience finds your content. It takes time to build a following, and knowing the social strategies to gain new followers organically can help expand your reach.   Here are a few tips by channel to optimize your social content for search discoverability and SEO: Twitter Instagram Facebook   Additional suppor ..read more

At Media Cause, we’re truly passionate about our clients and the causes they represent.  We want our campaigns to succeed so that the organizations we work with can continue the impactful work that they do. Therefore, when we create a media campaign, we always have a plan in place to measure paid media ROI (return on investment) and the success of every dollar invested.     What is Paid Media and Paid Media ROI?  Paid media is any form of advertising that has a cost associated with it.  Paid media helps nonprofits reach an audience that owned media (the content th ..read more

Paid media advertising is a great way to quickly and efficiently drive traffic to your site and drive conversions for your nonprofit. But, without a top-of-funnel strategy, like a brand awareness campaign, your paid media efforts could see diminishing returns and decreasing efficiency.   Many nonprofits are reluctant to allocate budget toward brand marketing efforts because the return on investment (ROI) can be hard to measure. However, you can easily justify the cost when you look at the many benefits of awareness campaigns.   Benefits of a Brand Awareness Strategy Soften the Market ..read more

Content tends to be an all-encompassing word these days. You have influencers on social media who call themselves content creators, posting videos and content online, and people like myself who consider themselves content writers, because, well, we write for a living. While content can certainly encompass both of these things—and more— for this blog post, we’ll focus on the written type of content—any element you write for your website, marketing materials, whitepapers, etc—and how to create a content strategy for driving reach, engagement, and loyalty Whether you’re the one writing and creati ..read more

This blog is a guest post by the team at Bonfire Selling merchandise can be a helpful additional revenue source. Branded products, such as t-shirts, mugs, tote bags, and even pet clothing, allow your nonprofit’s most passionate supporters to better represent your cause and make for thoughtful gifts. However, supporters can only buy your merchandise if they know it exists.   Asking for donations where supporters receive no tangible products or services in return has likely already made the challenges of marketing apparent. Marketing has only gotten more complex over the years as nonpr ..read more

In late October 2022, Elon Musk purchased Twitter for $44 billion and started transforming the company by ordering immediate layoffs, firing executives, announcing an $8 per month fee for verification, and welcoming former President Trump back to the platform (who was banned in 2021 for inciting violence).  Additionally, Musk is promising to reinstate more banned Twitter accounts, even as research shows that hate speech is rising on the platform. With the state of Twitter rapidly evolving (or devolving) since Musk’s takeover, we are working to support our clients as best we can, and answe ..read more

Nonprofits of any size can work with agencies. Agencies provide support and expertise to help your nonprofit in a variety of ways. Media Cause understands nonprofits need to be nimble and think creatively.  So, how do nonprofits and agencies work together to stay in line with the project budget? We’ve provided some easy tips below to help nonprofits and agencies align on budget for marketing strategy.   Determine if you need a fixed fee or a time-and-materials project A fixed fee project is any scope of work billed at a set price within a determined amount of time.  A time ..read more