David’s and my main focus this new year has been…yep you guessed it: wedding planning. I always told myself I wouldn’t be one of those brides who goes over and beyond meticulously planning every detail – but once I got in it, I got lost in it (for me – in the most fun and addicting way). It’s an exciting season and although it can be a heavy load, there’re ways to make it all more fun. Here’s a little sneak into everything we’ve been working on over the last two weeks:  Choose wedding invitations Ceremony Dress Alterations & Veil Appt Wayfair Wedding Registry Finalize bridesmaid gift ..read more

Head on over to @jessi_afshin & @my_darling_diary IG for captions and highlights on my heart, announcements, encouraging words, and more. XO Jessi ..read more

We did it, THE PODCAST IS HERE. A vulnerable storybook in a telltale form, this podcast is designed to encourage, speak up and talk about the things that need to be said in the fashion industry. This has been a project I’ve been planning for over 6 months – and praying about for over a year and a half. The hardest project I’ve ever had to execute, but the one most close to my heart. Sweet, candid, and personal – welcome to the diary of my girl chats!  My heart behind it? Digging into the world of social media. I won’t give away too much, but I start the season spilling how the social medi ..read more

Work from home with something encouraging, summer with something comfy. This is what our summer 2020 collection is all about.  Our best-selling pink and seafoam pullovers, and our “saved by grace” tee preorders are live, and accompanied with our shop’s new summer collection – and guess what? They are live for 4 days only. If you’re new around here, I started a shop and comfy-chic clothing line a little over 1 year ago – and we’ve sold these cozies out over 5x.  The goal of my little shop and clothing label is to encourage you, equip you with something trendy but also comfy, and ..read more

—– Just a few home tips, calming hacks and organizational helps to spruce up your current living room scene! And some organization hacks to get to spring cleaning and organizing. I felt so accomplished after finishing, and I still have more to do! Hope you love these finds as much as I do! XO J ..read more

Picked by mama, for inspo for yours, at all price points! Be sure to check shipping dates on each site. XO P.S. I ordered my mama’s gift off this list! Click the items below to shop! XO J  Turn on your JavaScript to view content ..read more

  …   Fast, easy, comfy, cute. I’ve received the same text from a lot of different friends: “I need help finding comfy affordable clothes that I look cute in and I need them fast!” (paraphrasing from one certain friend’s text: “clothes that are comfy but I don’t look like a slob in”) – ha. It’s true, though. We’re all thinking it. Comfy is my uniform, in or out of quarantine. If you don’t follow me on my @jessi_afshin, this IG story is where I post all the affordable and realistic goodies. Click the products above or below to shop! Linking them all right here below! I am 5’4″ and my ..read more

Getting creative and crafting is good for you. So is helping others. Tie the two together and that’s today’s post’s to-do. I had the joy of sharing uplifting and fun activities last week with my fashion and personal based audience on @jessi_afshin. This task included embarking in 3 activities to potentially uplift your mood, help and encourage someone, or encourage you to cherish your memories (which btw – makes you feel really good). All the how-to’s are listed under my highlights, “crafts” under @jessi_afshin, but I wanted to link it all up here too. Here’s what to do if you want t ..read more

Natural beauty is beauty at its purest, and friend – you have it, so don’t question it. Plain and simple.  There’s something so raw, so stunning about a fresh face. It’s the perfect mixture of confidence, inner beauty, and a good heart.  A face afresh and not having to “get ready” these last few weeks has actually been pretty nice – dontyathink? Circa high school and post college – I used to wear a lot of makeup, so after shedding a lot of my past products, I’ve learned that simply wearing less is just something you get used to, a perspective scale. Beauty is in the eye of the behold ..read more

April is our challenge that awaits the most fast-paced generation that ever lived.  It’s daunting and it’s here. Sure, we nervously laugh when we read the quarantine memes and laughter is good for us – but this season (what seems like forever) is truly, plain and simply put–pretty scary. There’re a lot of emotions going on, there is a lot of compassion we need to have, there’s a lot of prayer needing to be prayed, and there is a lot of wisdom needed in stewarding our everyday actions–whether that’s for the health of our minds/emotions or listening to the CDC and staying home and staying s ..read more