Most nonprofits are familiar with matching gifts. But how many organizations actually pursue them with a dedicated strategy? According to Double the Donation, $4-$7 billion in corporate matching gift funds goes unclaimed every year. When 78% of donors have no idea if their employer matches gifts, the group is not completing the matching gift forms […] The post How to Use Matching Gift Forms 101: A Nonprofit Guide appeared first on Getting Attention ..read more

If you work for a higher education institution, you know that marketing your mission is essential to bring in generous donations that fund your school. But did you know you could maximize existing donations through corporate matching gifts? To pair matching gifts and higher education, you need an actionable plan. That’s where this guide comes […] The post How to Win With Matching Gifts And Higher Education: A Guide appeared first on Getting Attention ..read more

Picture this: your nonprofit is getting ready for the end-of-year giving season. To capitalize on your donors’ charitable spirits, you’ve optimized your donation page, gotten your social media in tip-top shape, but something is still missing. You quickly realize that you need to design an engaging year-end fundraising campaign that draws donors into your mission, […] The post The Fundamentals of Fundraising Campaign Planning: A Guide appeared first on Getting Attention ..read more

With 30% of annual giving occurring in December, it’s not surprising that the holiday season is also the ultimate nonprofit fundraising season. People feel inclined to give back to their favorite causes during the holidays, and nonprofits should lean into that giving spirit to maximize their fundraising results. However, there are so many nonprofits for […] The post 20 Christmas Fundraising Ideas to Ring in the Holiday Season appeared first on Getting Attention ..read more

Navigating the complexities of year-end fundraising can be a daunting task. With approximately a quarter of your revenue for the entire year at stake, it’s crucial to have a well-defined plan in place to maximize your organization’s fundraising potential. In this guide, we’ll explore five best practices for achieving year-end fundraising success. Whether you’re looking to establish […] The post 5 Strategies for Achieving Year-End Fundraising Success appeared first on Getting Attention ..read more

In any kind of workplace, how you communicate internally affects your outputs. This is true whether you’re an advertising agency preparing a pitch for a prospective client, a restaurant getting ready for dinner service, or even a rock band rehearsing for a concert.  The same principle applies to nonprofits. To succeed in serving your community, […] The post 5 Tips to Improve Internal Communication At Your Nonprofit appeared first on Getting Attention ..read more

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Whether supporters find out about your nonprofit and its cause through social media, your website, or flyers, it’s all thanks to the power of marketing. With a strong marketing strategy, you can communicate to the general public what issue your nonprofit is working to resolve and how people can get involved. Of course, having a sophisticated […] The post How Your Nonprofit Can Get Started With the Google Ad Grant appeared first on Getting Attention ..read more

Corporate giving comes in a variety of forms, from sponsorships and direct monetary donations to scholarships and grant programs. One unique corporate giving program is the Google Ad Grant, which provides nonprofits with the resources to market their cause online.  Few corporate giving programs are similar to the Google Ad Grant. Nonprofits interested in tapping […] The post What to Know About Corporate Giving and the Google Ad Grant appeared first on Getting Attention ..read more

As a nonprofit leader, you’re focused on one goal: fulfilling your mission. To do this, you work to raise funds and awareness for your cause. Auctions are highly successful fundraisers for nonprofit initiatives, but how can you use them to draw attention to your nonprofit’s mission? Your nonprofit’s brand elements represent everything your organization stands […] The post 5 Ways to Promote Your Nonprofit’s Branding At Your Auction appeared first on Getting Attention ..read more