Sydney PR Spotlight: Influential Voices Shaping the Industry We’ve all fallen victim to the persuasive power of influencers, from buying the latest makeup products they swear by, testing out cleaning gadgets that promise to make life easier to the best smashed burger recipe. Through social media dominance, and authentic audience engagement, influencers have become key voices in the evolving media landscape. Their talent for starting trends, telling captivating stories, and creating engaging content can enhance PR campaigns and reach bigger audiences. Influencers resonate with a wide range ..read more

Sydney Events and PR: Making Your Mark Back in the PR heyday, we’re talking the Sex and the City Era, throwing an epic party was all you needed to do to generate tons of public relations coverage. These days Sydney is cluttered with brands vying for attention. Events have the unique power of giving people an IRL experience, however there’s no room for error. Do it wrong with media and influencers, and you’ll lose more than just money, you could lose your brand reputation.   In this blog we’ll cover: when businesses should part with hard earned cash for a PR event, how to ensure ..read more

The Power of PR: A Guide for Sydney Businesses A segment on Sunrise, or an article in The Sydney Morning Herald, can instantly legitimise a business and send thousands of eyeballs straight their way. Anecdotally some of our Sydney clients tell us that they see a surge of web traffic by ten times thanks to an awesome piece of public relations coverage our team has secured for them. There’s no doubt PR has the power to be the push that a business needs to ride the wave of momentum. However, navigating the landscape of media, influencers, PR agencies and considerations in the Sydney market c ..read more

Unlocking The Power of Social Media Marketing for Sydney Businesses From Facebook to Instagram to TikTok, these platforms have become an integral part of our daily lives, transforming the way we connect and consume media. With a whopping 4.95 billion users worldwide, the idea of sharing content globally is a business’s dream come true. Social media has evolved beyond sharing cat videos, it’s a place where you can be seen and noticed (don’t get us wrong, we’re still obsessed with cat videos). Businesses can now effortlessly reach more people, and, let’s be honest, it would be a missed oppo ..read more

2024 Social Media Trends Can you believe its 2024? Looking back on the last year, we’ve seen some wild trends (some good, some interesting) come and go; Tik Tok’s bite-sized videos have ruled Gen Z and cancel culture becoming a reality check. One thing is for sure – staying on top of social media trends and news is essential. We have put together six social media trends to help you stay on top of your digital marketing in 2024. 1. Are you maximising Broadcast Channels? If you aren’t already using Broadcast Channels on Instagram to connect with your audience, 2024 could be the year to s ..read more

The Top Nine PR Trends You Need to Welcome in 2024 While some things will never change in public relations, those that do evolve around technological advancements, societal changes, and industry shifts. It’s crucial for brands to stay agile and adaptable in the dynamic field of public relations. So, here are our top trends to stay on top of in 2024. 1. Podcasts Are A Non-Negotiable As we charge into 2024, its time you turn your attention to podcasts. Podcasts have become the commuter’s confidant and the jogger’s jam, capturing a whopping 33% of Australia’s population on a weekly basis ..read more

2023 Social Media Trends In 2022 we saw authenticity and relatability reach an all-time high, with the introduction of BeReal and the decreased use of heavy filters. As we enter 2023, it’s clear that social media is constantly evolving. This year, we have already observed a significant shift towards building consumer trust and relying on user-generated content (UGC). Staying on top of the latest social media trends can help your business grow. Papaya has put together five social media trends to help you stay on top of your digital marketing in 2023. 1. TikTok and bite siz ..read more

How to Protect Your Instagram Account From Hackers Papaya Agency’s Social Media Manager, Tash Chapman, who manages multiple social media accounts shares her recent experiences in dealing with social media scamming attacks on Instagram accounts. Tash has valuable advice on how to prevent scammers from accessing your social media accounts, plus has shared the steps you’ll need to take if a scammer somehow gets through the security measures you have in place. Instagram account hacking is scary and stressful. One moment everything seems normal, but suddenly you notice strange activity or unau ..read more

The 7 Top PR Trends You Need To Embrace in 2023 While some things will never change in public relations – such as the need to build and maintain robust relationships with key media – other elements are always evolving, thanks to developing technology, needs and expectations of clients and of course consumer behaviour. Here we look at 7 trends public relations professionals need to stay on top of in 2023. 1. Smart Use of Data Internally 2023 will see the PR industry getting smarter with their data. Tracking the success of media and social media campaigns from beginning to end will be es ..read more

How to Choose the Right Influencers for Your Brand With social media constantly evolving and growing more brands are turning to social media influencers, with the aim of introducing their brand with the influencers devoted followers. Using carefully chosen influencers to endorse and mention products on social media platforms like Instagram and Facebook through feed posts, stories/videos/reels, and TikToks videos ensures you will reach your target demographic. And affiliation with a influencer with similar interests, age bracket, demographic to that of your core target audience is highly ..read more