EXCITING NEWS! so I'm finally, after months of conceptualising and prototyping, able to share with you my first mini collection. Creating this line has been an exhausting one man show, but the results sure are rewarding. Being the perfectionist that I'am came at a price because I ended up designing, sketching, sewing, producing (yes I can sew!), photoshooting and creating my final lookbook all by myself, which sure as hell wasn't an easy task, I definitely had my work cut out for me. I created a sustainable fashion line that conceptually evolved from the meaning of the word "modesty" meaning ..read more

Hi Loves, Here's my latest shoot for Kayali Jewelry's December social media campaign. Art Direction, Photography and Styling all done by yours truly ..read more

Diamonds and high-end French cuisine, what more could I ask for? This was hands-down one of the most fun shoots I've ever done, the most delicious at least! The lavish setting and fine catering were courtesy of La Capitale Amman located at the Four Seasons Hotel, and needless to say, it was the perfect venue for our luxury themed shoot. The shoot was in celebration of Kayali's Annual Diamond Festival, and I had the pleasure of doing my magic, setting up the flatlays and waiting for that perfect "chocolate pouring" moment to snap my shot. And obviously, Chef Arthur's dishes were nothing sho ..read more

Hi my loves, So if you follow me on Instagram, you would have probably already seen this print by now, I just realized though, that I have yet to write a proper blog post about it! (monkey emoji with hands on face) #WhereAreEmojisWhenWeNeedThem Okay, but for real though, this was one of the most fun collabs I've done because it was all about the art, and just the art. I got commissioned by Yislamoo to hand letter the beautiful Arabic word "Mashallah" (God has willed it). And let me just tell you, I can never turn down any opportunity to be creative and artsy, but to have my work display ..read more

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Good morning, afternoon, evening, whatever time of the day it is where you are beautiful person. So for this blogpost I wanted to share with you one of the things I love doing most, Photography. Whether its fashion, food or still life, creating interesting compositions and playing round with shade, shadow and lighting is just refreshing to me, I could do it all day. For those of you who don't know, I've been working as a Fashion / Product photographer for a German fashion brand in Berlin for the past six months and it was one of the most fun, enriching and unforgettable experiences I've ever ..read more

So loves, its been a while, I really need to get back into the groove of things. So you may or may not know that I recently got the chance to collaborate with Time Center and Calvin Klein to bring you guys my top picks from the new CK watch collection available at Time Center Jo. The campaign was made with Mother's Day in mind, that was kind of the purpose. You could say it was like a mini Mother's Day gift guide and it launched on my Instagram about a week ago (I'm hoping you guys like the content ;) ) I honestly had so much fun creating the content, and having the creative freedom as to ho ..read more

Hello beautiful people! Today I feel like speaking my mind, I don't know, just talking to you guys I guess. Things have been a bit hectic and overwhelming lately, with uni starting and all. Not that I'm complaining or anything, it's actually the good kind of busy, the one where I get to do all the things I love ALL at the SAME TIME! Which as you can probably imagine feels a bit too much at times. Nonetheless, for that split second where I de-blur my vision and get my mind off of everything, I'm nothing short of  ultimately grateful. Enough blabber for today, and lets get to the look ..read more

Hello my loves! So I wanted to do something a bit different for this post and share my undying love for hand lettering with all of you. For those of you who don't know, I'm actually a "Design & Visual Communication" student, which comprises media production (i.e. film making, animation, etc.) and graphic design. I just happened to choose the latter. Ever since I started studying design in general, I always found myself drawn to fonts and letter forms and that obviously meant that Calligraphy and Typography were two of my favorite courses to date. I was just mesmerized by the way word ..read more

Hi my loves! So here's the thing, I've never been one to dress typically "warm" during winter time. I mean its warm in my head, but mules and culottes in the dead of winter! most people would call me crazy, but it certainly won't stop me from wearing it anyways haha. For this look I chose to style my relaxed high waisted culottes with a chunky knit gray sweater and some black leather mules. To add a bit more interest to the look (and because winter time is all about layering) I layered a basic white button up underneath and tucked both the sweater and the shirt in to give my body some s ..read more