Come on, you didn’t really believe that a trend aficionado such as myself could possibly skip the hottest trend of this period – the “baby boom”?! I swear, judging by my Instagram feed – EVERYONE’s pregnant these days. Well, you know how it is – there was a country-wide lockdown, we had already finished watching every possible show on Netflix… AND we drank lots of wine ;-) Speaking of trends, I must admit that being pregnant is a challenge for fashion and style lovers – myself included. In the struggle between comfort and style, it seems like the fashion industry completely gave up on i ..read more

Let’s start at the end: this photo was taken shortly before sunset by my significant other, because I wanted to share with you that I’m six months pregnant and we’re eagerly awaiting the arrival of our baby girl. As soon as the camera was turned off (how classic), we sat on a bench – facing the sea. Then, in the most surprising and unpredictable (at least as far as I’m concerned) timing, my “camera hater” pulled a ring out of his pocket – and moved me to tears. In one small, intimate moment – the accumulation of years of disappointments and failures just burst out of me, mixed with incredibl ..read more

   “Let’s do something Instagrammable” – that’s how the idea for the crazy elevator exhibition project I’ve been working on for the past few months came to life. I don’t know if you know, but law firms – contrary to fashion and lifestyle companies, don’t “live” on Instagram. So, when the managing partner of the firm asked me to come up with an “Instagrammable” project, it was a huge gamble. About two months ago, we launched our name change and new branding at Gross & Co. law firm. But the third lockdown, the restrictions on gatherings and other pains that were introduced to our l ..read more

The Covid 19 pandemic, along with the financial crisis and the combative state of mind that has spread like fire in the country lately, have pushed us all to become more practical, leaving us less time to be “dreamers”. Truly, who has the time for ambition when all around us businesses are experiencing such hardships and are closing down?! Personally, over the past few months I’ve felt uncomfortable posting content on social media. Don’t get me wrong, escapism is awesome and is very necessary some of the time, but I certainly didn’t want to seem detached. As for inspiration… That’s another cha ..read more

Or: How did I not see this coming?  Forgive me Haifa, for I have sinned. I was always sarcastic and never gave you a fair chance. Well, you know how it is… Eye rolls and eyebrow raisings in response to rumors of “something cool that’s happening in town”, are like a national sport to us Haifa natives. Isn’t that so?! ;-) Similar to most of my friends, I too left Haifa in favor of “the city that never stops” about twenty years ago. Since then, my visits to Haifa have narrowed down to Friday night dinners with my family and watching videos of wild boars chewing up public playgrounds. But 24 ..read more

The days are the days of Corona, and it seems as if we‘ve all been cast to involuntarily participate in a horror film. I tried to think of a way to improve the atmosphere (if only slightly), because surely – there‘s only so much time one can spend reading about the progress of the pandemic?! Optimists suggest patiently waiting for spring and the warmer days it brings, so it felt appropriate to inform you about the fashion trends that will characterize spring/summer 2020… Because masks, nylon gloves and white jumpsuits will no longer be in style, and it‘s best to stay up to date ;-) White on ..read more

“What does she do for a living???” is probably the most common question I’m asked about Yael Kimelman – an influencer known as the blogger behind Life by B, who nurtures a photogenic Instagram account that’s filled with cynical humor, has about 45,000 followers and most importantly – she’s my friend! When I reply to the question, explaining that in the “new world” – people combine a number of occupations according to their skillset rather than limiting themselves to one route only, at best – I receive a confused look, and at worst – odd sayings about the Y generation and the selfie culture. By ..read more

Or… Same closet – different attitude September clearly came out of nowhere – a new season is about to start. Apart from the obvious sadness that weighs on my heart as summer ends, I found myself thinking about the never-ending periodicity of the fashion world and the constant pursuit after the next trend. Let’s face it, the fashion and style lovers amongst us suffer from a severe “disturbance” that gets us extremely excited and filled with thrill over a new collection, which then quickly subsides in the same intensity. Every season we walk into stores, excited over the new color schemes and pa ..read more

…Or: The full career woman’s fashion guide Do you know that feeling? Standing in front of your closet in the morning, thinking to yourself: I have nothing to wear! Taking that same thought along with you to the office, stopping by the mall on your way home, then in a moment of insanity – purchasing lots of items (because there was a sale or any other excuse) only to find out the next day that a sequined skirt, a beach top and flip flops don’t make up the best office outfit? So, to make matters easy for all of us, I decided to write a dress guide for the fashionable career woman, and to address ..read more

VIEW IT HERE – LINK TO THE ARTICLE   The post On Life magazine – Israel appeared first on EIGHT30 | fashion blog ..read more