Customer Data Platforms: What are they, how can they help – and is there an alternative?
Thunderhead Blog
by Khatidja Ajania, SVP Business Development
2y ago
A CDP is a centralized source for customer profiles. What is it, how does it help - and is it the right solution for you? The post Customer Data Platforms: What are they, how can they help – and is there an alternative? appeared first on Thunderhead ..read more
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What is customer journey management – and why is it changing?
Thunderhead Blog
by Max Canning, Head of Creative Strategy
2y ago
The way brands manage their customer’s journeys has changed. Understand how and why. The post What is customer journey management – and why is it changing? appeared first on Thunderhead ..read more
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Customer Experience Analytics: How to analyze behavior
Thunderhead Blog
by Ray Gerber, Thunderhead CPO
2y ago
What are the limitations of customer experience analytics, and how can we sufficiently understand - and deliver on - intent? The post Customer Experience Analytics: How to analyze behavior appeared first on Thunderhead ..read more
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Measuring customer experience in a complex world
Thunderhead Blog
by Wil Lynch, SVP Global CX and Product Strategy
2y ago
With surveys and NPS only telling part of the story, how can we properly measure customer experiences? The post Measuring customer experience in a complex world appeared first on Thunderhead ..read more
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The Modern Approach to Customer Journey Analysis
Thunderhead Blog
by Kris Kieper, SVP Customer Operations and Value Enablement
2y ago
A breakdown of end-to-end customer journey analysis, including how to plan engagement at scale, support objectives & track progress. The post The Modern Approach to Customer Journey Analysis appeared first on Thunderhead ..read more
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Why Customer Journey Intelligence outmatches Customer Intelligence
Thunderhead Blog
by Ray Gerber, Thunderhead CPO
3y ago
The ability to harness Customer Journey Intelligence is a game-changer. So, what it is CJI, and how it can help? The post Why Customer Journey Intelligence outmatches Customer Intelligence appeared first on Thunderhead ..read more
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What is Real-Time Interaction Management (RTIM) – and why is everyone talking about it?
Thunderhead Blog
by James Allum, VP Business Development
3y ago
What is RTIM – and why has it become so fundamental to customer experience and business growth? The post What is Real-Time Interaction Management (RTIM) – and why is everyone talking about it? appeared first on Thunderhead ..read more
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Four Customer Engagement Themes for 2021
Thunderhead Blog
by Glen Manchester, Thunderhead CEO & Founder
3y ago
This unique year has forced many to reconsider how they engage with customers. Our CEO Glen outlines four emerging themes driving strategy in months ahead. The post Four Customer Engagement Themes for 2021 appeared first on Thunderhead ..read more
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What is Customer Journey Orchestration – and why is it getting so much traction?
Thunderhead Blog
by Jason Hemingway, Thunderhead CMO
4y ago
What is Journey Orchestration – and why has it become so fundamental to customer experience and business growth? The post What is Customer Journey Orchestration – and why is it getting so much traction? appeared first on Thunderhead ..read more
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RTIM and Journey Orchestration: a formidable partnership
Thunderhead Blog
by Thunderhead
4y ago
What is ‘Real-Time Interaction Management’ (RTIM) - and what is its relationship with Customer Journey Orchestration? Read more in the latest blogpost. The post RTIM and Journey Orchestration: a formidable partnership appeared first on Thunderhead ..read more
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