Open banking can be misunderstood, leading to dangerous misconceptions. Community banks should not feel intimidated by it and can leverage APIs to make incremental tech investments that align with their growth strategy. Banking-as-a-Service is not always the best use case for community banks, and they can focus on high-value, low-risk initiatives like real-time integrations for account opening. Starting small can encourage banks to focus on areas they need to improve to grow, and asking the right questions can guide long-term growth through adoption. Source The post Busting Three Myths about C ..read more

Brandformance combines branding and performance marketing to measure the effectiveness of a marketing strategy. A blended approach of branding and performance can result in better results for global brands. Strategies for growing your reach with a brandformance approach include defining channels, developing a performance budget, diving into metrics, determining target audience and key messages, and updating and refining processes. Source The post Why This One Unique Marketing Approach is the Key to Business Growth appeared first on NGDATA ..read more

Digital marketing skills are in high demand and can potentially be worth $1.5 trillion by 2030. A career in digital marketing can offer earnings of up to $124,000. There are several free digital marketing courses available, including LinkedIn Learning, Google Digital Garage, PPC University, HubSpot, and Meta. Source The post 5 Free Digital Marketing Courses To Study In 2024 appeared first on NGDATA ..read more

The proposed American Privacy Rights Act (APRA) aims to establish national consumer data privacy rights and set standards for data security. While America's Credit Unions expressed general approval of the legislation, they have concerns about the GLBA exemption, federal preemption, and private right of action. Nussle suggested three areas that could be addressed to better help credit unions. Source The post Improvements Needed for CUs in Data Privacy Legislation appeared first on NGDATA ..read more

GA4's shift from "conversions" to "key events" is significant for digital marketers, especially SEO professionals. Key events measure interactions important to a business, align with business objectives, demonstrate the value of organic search traffic, and elevate marketing reporting. SEOs need to understand and leverage this change. Source The post Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer appeared first on NGDATA ..read more

Credit unions have great customer service, but banks excel in digital services. To build and maintain customer loyalty, credit unions must learn from banks and improve their digital offerings. Source The post Banks Have This Major Edge. Can Credit Unions Catch Up? appeared first on NGDATA ..read more

In today's competitive marketplace, consumers want unique experiences. Brands use innovative strategies like AI-powered personalization, interactive experiences, voice-activated tools, cross-channel personalization, and predictive analytics to stand out. These technologies enhance customer satisfaction, foster brand loyalty, and drive sales. Source The post 5 Innovative Ways to Give Your Customers the Personalized Experiences They Want appeared first on NGDATA ..read more

A recent survey by the ABA shows that while the use of AI-powered marketing technologies in banks is still low, the potential impact of AI is significant. Bank marketers see the most value in gaining efficiency and enhancing the customer experience through the automation of repetitive tasks, data analysis and insights, and personalized customer experiences. Source The post Bank marketing and AI: Here today, gone tomorrow? appeared first on NGDATA ..read more

Banks use real-time client data, AI, cloud computing, and open banking to enhance digital experiences and provide personalized interactions. Personalization boosts customer loyalty but raises privacy concerns due to data analysis. It also promotes financial inclusion for underserved communities by expanding banking options. Source The post 4 Ways Personalization Is Evolving at Top Banks appeared first on NGDATA ..read more

Chase has launched Chase Media Solutions, a digital media business connecting brands with its 80 million customers. The platform combines retail media network scale with Chase's precise targeting capabilities, and offers first-party data, better ROI, and brand safety. Initial pilot partners have seen significant traction in driving incremental sales and new customers. Source The post Chase Launches Chase Media Solutions, a New Digital Media Business appeared first on NGDATA ..read more