That depends. If it’s for food, then expect the name, ingredients, nutritional information, brand logo, benefits and features like low sodium, then those small color printing indicators, copy, maybe a mascot like Tony the Tiger on Kellogg’s Corn Flakes. The package can include a lot or a little, but it’s a message to the customer that they have to decide whether to buy it or not, use it or not, leave it alone or not. A package is something that sets off a decision process. A process that starts with something that’s made to sell. Sometimes when it comes to buying it’s more about what’s on the ..read more

Well kind of. If you order bottled water or products like olive oil or soda. Plastic is on grocery store shelves containing the product itself so that gets delivered to. Groceries need packaging unless there’s a refillery around in a sustainability section. Glass is the other option, but plastic, for now, is shattering expectations that it’s a part of a product, and a brand. And should things turnaround, that is, consumers rejecting plastic containers containing products on the shelf, then things may change. But the market will tell and that means the customer’s will pick what packaging works ..read more

It’s when items are displayed into objects only the vendor can think of like making a wall of twelve pack cans of soft drinks into a picture or an object like composed of large pixels. Well merchandised aisles are filled with colors, tones, composition, balance, and set a mood. All for the shopper. And when this art resonates the customer will be in awe for a second and ready to take action and take down the art until it’s ready for merchandising again. Designs are art. And while they are found in museums, they are also in supermarkets. Treat grocery delivery as an art form, because it is ..read more

Whether it’s Coke or Pepsi, Heinze or Hunt’s, Arm and Hammer or Tide, Bird’s Eye or Green Giant, consumers in the supermarket are faced with two choices, — sometimes. more. Is two choices two many or not enough? Consumers select a product on several factors: brand, taste, price, quality, if it’s on sale, stories, and so on. Some customers will stick with a choice despite higher prices, reduced package size, or brand relationship. But a supermarket’s success is providing consumes at least two choices for one item. It’s about the consumer being the hero solving their problem that the product pro ..read more

If the service can combine the two this could differentiate the leader from the back. Reusable bags. Refill water stations. Composted food. You get the picture. Should customers buy into this would make the brands that carry this out stand out. Grocery delivery is a commodity. Anyone can do it who has transportation and access to a grocery list. The service could be improved with sustainable options for consumers. It’s next level thinking that could take this service to the next level and grow interest and demand. It’s worth a try to shop more, while consuming less ..read more

Egg cartons are a staple in households around the world, because they’re a convenient way to store and transport eggs. With many packaging products, there is always room for improvement. Here are five ideas that explore ways improving the egg carton. Biodegradable materials: One area of concern with egg cartons is their impact on the environment. Many cartons are made from plastic or Styrofoam, which can take hundreds of years to decompose. Using biodegradable materials such as paper or cardboard, egg cartons could be made more environmentally friendly. Improved ventilation: Eggs need to brea ..read more

Plastic can be used, reused, recycled, and repurposed. It’s a container, at its core. It’s great for packaging, but a challenge for recycling. The next few years, look to see trends in plastic, that will be better for consumers to reuse and recycle, where reduced waste is the problem solved. Smaller packages will tick off customers when food item contents shrink. It’s called ‘shrinkflation’. The marketing could be, less packaing, less product, but better for the environment. Just because plastic has purpose and used often offers the opportunity to improve its use and recycling. And this could ..read more

That is what a package can do, paint a vision for the consumer to buy a product. Whether it’s frozen pizza or the iPhone the package signals what’s possible whether it’s a meal or dreams when the consumer buys the product the box comes with it. A box sets up the experience that preps the mind what’s inside of it. A product without a box and a box without a product is incomplete. Thus both depend on each other ..read more

Grocery shopping and the shopper rely on each other. You need products to shop and shoppers for products. Products may be changing with respect to packages, packaging, and prices, the shopper is evolving, reviewing prices, packaging, and packages looking for a mix of value, quality, and shelf life. Now the shopper has delivery options too, where they can shop through a computer screen to purchase groceries. As is the case with grocery shopping evolving so is the evolution of the grocery shopper to look for new approaches to improve grocery shopping. When both merge the shopping and the shopper ..read more

To merchandise shelves in a supermarket or retail store can be a daunting task. Long aisles with shelved items present a challenge for any grocery clerk. With time to assess the situation, hands that are keen on precision, and a pattern of grocery products that looks like a micro masterpiece when put together is an incredible accomplishment upon completion. Fixing shelves that resemble a puzzle is rewarding for any grocery clerk who acknowledges their accomplishment. Whether it is to straighten cereal boxes, egg cartons, or canned goods, grocery work is not only a clerk but an artist ..read more