Implementing the Philosophy of 2021 Pritzker Laureates in Indian Context
Architecture & more by Square One
by Square One
2y ago
For more than three decades, Anne Lacaton and Jean-Philippe Vassal have grappled with uncertainty and extinction. Abiding by their deeply rooted belief in the preservation of things they have strived to resurrect what has been left for dead. Old crumbling ..read more
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Why We Need To Reimagine HVAC Systems After Covid-19?
Architecture & more by Square One
by Square One
2y ago
Open windows. Ventilated homes. In Germany, they have a word for this. Luften. It roughly translates in English to ventilate. To replace stale old air with fresh air. The Germans are supposed to be pretty obsessed with luften. They are ..read more
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How a Strategic 360-degree Campaign Helps Your Brand Beat Competition
Architecture & more by Square One
by Square One
3y ago
Remember the brilliant ‘daag acche hain’ campaign by Surf Excel? Hashtags trending on Twitter, a raging surge in app downloads. It was the talk of the town! It was a game changer for the Surf Excel brand, winning them not ..read more
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4 Essential Ingredients of Highly Effective Content
Architecture & more by Square One
by Square One
3y ago
In my previous post, I busted some myths about attention spans and content. Congratulations to me, I did manage to keep you hooked for more than 8 seconds! Moving on, let’s talk about how you can stand out amidst all ..read more
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Why “Good” Content Doesn’t Work Anymore
Architecture & more by Square One
by Square One
3y ago
Eight. Is the average attention span of humans getting shorter?  Seven. Our attention span is now apparently less than that of a goldfish!  Six. However, how much truth does this statement hold?  Five. Are we losing focus or are we ..read more
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How Workplace Design Can Be Consciously Healthy
Architecture & more by Square One
by Square One
3y ago
Ergonomics is officially defined as ‘the study of working conditions, especially the design of equipment and furniture, in order to help people work more efficiently’ in the Cambridge English dictionary. Workplace design or ergonomics is an area that stands at ..read more
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What Is A Digital Audit And Why Does Your Brand Need It?
Architecture & more by Square One
by Square One
4y ago
A digital marketing audit is a review of whatever your business has been practicing online to reach its business goals. Every real estate firm must examine their online presence from time to time as it highlights the errors in their ..read more
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Are we ready for electric cars? Prospects and challenges for architects and designers.
Architecture & more by Square One
by Square One
4y ago
Will future residential projects have parking like these ? India is moving towards electric mobility and both the government and industry players have been doing their best to increase the adoption of electric cars. India is one of the top ..read more
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Tunnelling Our Way to the Cities of the Future
Architecture & more by Square One
by Square One
5y ago
“Traffic is driving me nuts!” In 2016, when Elon Musk tweeted this in frustration, it touched a raw nerve. We have all been there. Spending hours inside a static vehicle, in all kinds of inhospitable climes, losing precious time that ..read more
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The Power of Art Deco: Where Walls Can Speak
Architecture & more by Square One
by Square One
5y ago
Indian architecture is a pastiche of religious and European styles that illustrate India’s past. The ruins of Hampi, or the French and Portuguese influenced structures in Pondicherry and Goa, or the British colonial buildings of Delhi tell stories of India ..read more
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