How to Create a Jobs-to-be-Done (JTBD) Product Innovation Strategy [FULL GUIDE] Practical Innovation w/ Jobs-to-be-Done is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. In this article you will learn: What is a Jobs-to-be-Done (JTBD) product innovation strategy Should you run a JTBD product innovation strategy? What are the criteria for success for JTBD? How to implement a JTBD strategy (step by step) How to launch a JTBD pilot In this article I’m going to share my recommendations on how to implement a JTBD ..read more

Let me know what you think of this format. So much easier to produce frequently to get thoughts out of my head, that you might find interesting. Practical Innovation w/ Jobs-to-be-Done is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. If you'd like to learn more... I do offer end-to-end consulting if you’re just not ready to do it all your own. I’m 20x faster and at least 10x cheaper than your alternatives. Big Brands: This means you can get many more problems solved with your existing budget (I work with a global team ..read more

My name is Mike Boysen, and my goal is to help all of you achieve your innovation research outcomes faster, less expensively, with less bias, and fewer assumptions. I spend a great deal of my time looking for ways to help you develop strategic options that give you the inputs needed to accelerate into experiments quickly, cheaply, easily, and productively. My blogging documents many of the thought exercises I go through as I continually strive to take existing knowledge and emerging technology and blend them together to address our unmet needs. If you’d like to take a deeper dive, let me sugg ..read more

My name is Mike, and my goal is to help all of you achieve your innovation research outcomes faster, less expensively, with less bias, and fewer assumptions. The obvious next step is giving you a way to sort through strategic options so you can accelerate into experiments quickly, cheaply, easily and productively. This blog documents many of the thought exercises I go through as I continually strive to take existing knowledge and emerging technology and blend them together to address our unmet needs. If you want a deeper dive, here are a few options: My courses and AI prompting technology ..read more

Hi everyone, I am trying to collect some data to help me prioritize the extensive industry-related JTBD research that I’m doing for my JTBD Pyramid. The goal is to help all of us bypass expensive consulting projects and get to directional strategic answers faster and more cheaply. Much more cheaply. To do this, I need to focus and accelerate. TakeSurvey This survey will take you about 5 minutes max and it will benefit all of us. You will be on the list for early access to the results of the survey, the results of the ultimate research, and in the shorter term you’ll receive an email for a 40 ..read more

Before I begin, a lot of research professionals have taken the AI prompts from my Masterclass to help them pre-build product and service innovation, customer experience, and messaging research catalogs. I’ve stripped out the fluff and and created a bundle of just the prompts to provide an even faster and cheaper version. Still explained, but no videos. Your professional competitors are using these to gain an advantage. I hope you’ll consider giving them a shot, or sharing them with a friend who might benefit. Here’s a link to the new bundle called The Complete Guide to JTBD + Artificial Intel ..read more

Quite a few people are beginning to realize that Jobs-to-be-Done has application beyond product innovation. There is an entire consumption chain of potential jobs that relate directly to your customers' experience with your brand. In fact, most businesses are focused intently on this. So, I thought I would create a done-for-you catalog of Universal Consumption Jobs (aka Customer Journeys). I used my own toolset to do this quickly, and inexpensively. Here's what it includes... A complete Job Map for each journey. A complete set of 20 Success Metrics for each journey step&n ..read more

When you're entering into a Jobs-to-be-Done research project and your key questions are: What Job are the Job Executors trying to get done? What steps must they accomplish to achieve success? …and… How do they measure success at each step? Wow. You're about to waste ? ??? ?? ?????. All of those things above can be done in about an hour - custom. If want to know how I do it (in about an hour), check this out. It will explain more… JTBD Masterclass You can do it too. It's ??????. It's ??????. It's done more ???????, and it gets the job done ?????????? ??????????? than what your #innovati ..read more

I hope you enjoy this multi-media format (I call it blog-casting). I want you to hear me tell you my thoughts directly but I also want you to have access to the slideware - and I wanted to memorialize it on my blog, as opposed to LinkedIn. Consider this me putting my stake in ground with regard to innovation, and exactly how it’s supposed to work going forward. And it should work the same for the firms who are pushing these concepts on you and your business. I’ll let you all figure out what you prefer: the same old time-consuming and expensive consulting theater that is performed by people w ..read more

The following is not an analysis. It's also not a set of pain points. It's also not a perfect representation of Jobs-to-be-Done. I've taken the AI prompts I developed for JTBD (which you can acquire) and applied them to what traditionally passes as a sophisticated journey map with 8 enlightening phases. You've probably seen this before. What you haven't seen is how this simplistic model of a conflated set of journeys (there are actually 15 possible universal journeys - I've updated from 14 - depending up the product) can be improved by simply using JTBD principles in framing a problem-space fo ..read more