The best creative ideas are often beautifully simple
Nick Baggott's CRM and Digital Marketing Blog
by Nick Baggott
2y ago
I came across this old ad for 2012 for Staedtler pencils. Its simplicity is brilliant. Quite simply, even the greatest creations start with a simple sketch. Thanks to Jeff Bullas What is the best, beautifully simple ad that you can think of ..read more
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How to choose the right #hashtags
Nick Baggott's CRM and Digital Marketing Blog
by Nick Baggott
3y ago
Hashtags are crucial to social media success, whether you are using Twitter, Instagram, Linked In or any other social platform. So, how do you select a good # and why are they important? Let's start with some basics first (these tips come from Hootsuite): They always start with # but they won’t work if you use spaces, punctuation or symbols. Make sure your accounts are public. Otherwise the hashtagged content you write won’t be seen by any non-followers. Don’t string too many words together. The best hashtags tend to be relatively short and easy to remember. Use relevant and sp ..read more
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New role at Hult International Business School
Nick Baggott's CRM and Digital Marketing Blog
by Nick Baggott
3y ago
I am delighted to have joined the wonderful team at Hult International Business School as a Professor for the Digital Media and Communications Masters module, as part of the Masters in International Marketing course. I recently completed teaching this module (10 x 3 hour classes) and I loved it. The students were excellent and I would highly recommend the School if anyone is considering a Masters.  I will also be delivering the Strategic Brand Management elective module in June and July. I cannot wait.    ..read more
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How has brand content evolved since COVID? Key themes used by brands...
Nick Baggott's CRM and Digital Marketing Blog
by Nick Baggott
3y ago
Have you communicated differently since the onset of Corona Virus? Have you become more empathetic? more customer focused? More service focused? More willing to share your brand purpose? If you haven't changed, then why not? The world has changed, customer behaviours have changed, surely your customer insights must have changed too. Branded content must continually adapt to reflect the markets and people that we serve. If you haven't changed, then you are probably in the minority. But don't just take my word for it (although I feel I am in a good place to comment as a digital marketing consult ..read more
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The future of face to face training
Nick Baggott's CRM and Digital Marketing Blog
by Nick Baggott
3y ago
With the second wave of Covid about to hit Europe again, I thought it was a good time to reflect on the last 6 months and how training has been impacted and developed. Up until March 2020, I was delivering around 90% of my marketing training face to face in classroom or company office environments. Whether it was open public training, where delegates would pay per day and mix with others from different companies, or in-house deliveries of bespoke courses for marketing teams from within that country, face to face was the preferred medium of delivery. All that changed in early March. Suddenly, I ..read more
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Ultimate SEO Checklist from SEMrush
Nick Baggott's CRM and Digital Marketing Blog
by Nick Baggott
3y ago
SEMrush have just posted this excellent quick SEO checklist on their Twitter account  There is also a link to an excellent and very detailed article, I have pasted the link at the end of this short post. When I am running digital marketing training courses that cover SEO as part of a wider range of topics, I tend to get clients to focus on selecting keywords (particularly long tail phrases), then focusing on their mobile optimisation, external link building and writing copy in an engaging way that will help with SEO. Don't forget, if you focus on creating great content, you are on the ri ..read more
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Back to work
Nick Baggott's CRM and Digital Marketing Blog
by Nick Baggott
3y ago
Sorry for the lack of posts over the summer. I have taken some time out to recharge the batteries. Now the schools and colleges are going back to work, I shall be back too. I'll be posting here again very soon ..read more
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How has digital channel usage changed during Covid-19?
Nick Baggott's CRM and Digital Marketing Blog
by Nick Baggott
4y ago
Every January Hootsuiteproduces the most comprehensive and reliable study of digital marketing that is available. I use their studies regularly as reference materials for my training and consulting. In April, Hootsuite published an updated report, looking specifically at uses of digital channels during April of this year as the Pandemic took hold. The report is called "Digital 2020 - April Global Statshot Report" Here are some highlights:  Smart phone usage is up by 76% Laptop computer usage is up 45% Tablet usage is up 22% TV Streaming is up 34% Gaming is up 17% And the amount of time ..read more
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2 New blog posts for Chartered Institute of Marketing about communicating in the Corona Virus Crisis
Nick Baggott's CRM and Digital Marketing Blog
by Nick Baggott
4y ago
I have recently guest written 2 posts for the Chartered Institute of Marketing's blog They are: Are you striking the right tone on social media And: Adapting your content marketing in the age of coronavirus In these articles, I explore how brands should be adapting their communications in these tough times and show case examples of companies that I believe have struck the right tone. I have tried to feature businesses that are not known for their marketing expertise, such as Hotel Football and Blue Orchid Bakery, as I believe many small businesses have shown their bigger, less agile rivals, th ..read more
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Tips on working from home from someone who is self isolating from my family
Nick Baggott's CRM and Digital Marketing Blog
by Nick Baggott
4y ago
I don't have a spleen. I had it taken out 30 years ago when as a student i had a rare condition called ITP. For 30 years, it hasn't been a problem apart from remembering to take my penicillin tablet every morning. But with Coronavirus taking hold here in the UK, it poses a bit of a challenge for me. Whilst i am no more likely to catch it than anyone else, if I do get it and it develops into pneumonia or similar, then it could be more serious. So, the sensible thing to do is give myself the best chance of not getting it, which means self isolating from my family as well as society in general. W ..read more
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