The Expo Group Hires Darren Temple as Chief Growth Officer and Rachel Mazzanti as EVP, Show Sales to support record-breaking business growth   The Expo Group has retained Darren Temple as Chief Growth Officer adding to the company’s executive leadership. Mr. Temple has tremendous experience in the Trade Show and ..read more

Our AVP of Strategic Initiatives Jessica Miller spends her fall aggregating data and findings from webinars, conferences, and industry communications. Here are some key takeaways from this year to maximize the returns on engagement you can plan for in 2024.   IMMERSIVE AND PARTICIPATORY EXPERIENCES MEANINGFULLY CONTRIBUTE TO FUNDRAISING SUSTAINABILITY ..read more

It may come as no surprise that being prepared in the event and tradeshow industry is a major component in generating a promising ROI. From making connections with prospective clients to distinguishing your brand, so much depends on how involved you are before ever stepping foot on the show floor ..read more

Calculate your attendee capacity to maintain healthy distancing for trade shows and events. Our tool is provided here as we all continue to navigate our every changing industry. To use The Expo Group’s Crowd Density Calculator, enter your gross square footage available at the top, then enter any amount of ..read more

Branding, approachability, engagement, and presence – There are so many factors to consider when it comes to your booth. Is the design of your space most important to you or are you more worried about the logistics of exhibiting at multiple shows? It’s time to hit your stride when planning ..read more

CROWDPulse is our unique, proprietary process that uses AI to find common threads among your show attendees. When it comes to events and trade shows, it is more critical than ever that they provide a personalized, engaging experience that leaves a lasting impression on attendees. That’s why it is so ..read more

Sustainability is becoming more and more prevalent in the trade show and event industry. Exhibitors are focusing on ways to reduce, reuse, and recycle where possible. Is your company looking to shrink their ecological footprint for future events? We’ve gathered 10 best practices of a “green” exhibitor in today’s ever-changing ..read more

This month on The Exposure Podcast, Dana and Todd visit with Tech Guru and Idea Igniter Dahlia El Gazzar about what works and what doesn't in hybrid/virtual events and we revisit lessons learned from the recent Wired For Wonder webinar.  Plus, it's the last installment of "What Are You Binging?"  ..read more

This month on The Exposure Podcast, Tonya Almond, CMP and VP of Knowledge and Experience Design for PCMA chats with Dana and Todd about the most recent annual Convening Leaders and the challenges faced when putting together a global, omnichannel experience for event professionals.  We also discover what Dana and Todd have been binging this month and ponder the question, "Do awe moments lead to being more mindful or does being more mindful lead to awe?" Thanks for listening!  Questions, comments, kudos or complaints can be sent to rethink@theexpogroup,com   ..read more

Happy New Year!  This month on The Exposure Podcast, one of our hosts becomes the guest.  Our VP, Communications and Public Relations Dana Freker Doody along with speaker extraordinaire Thom Singer, CSP presented Engagement Strategies for Hybrid, Virtual and Live Events at IAEE’s Expo! Expo! last month.  Also, we hear about what Todd and Dana have been binging this past month and we look forward to a new webinar featuring Wired For Wonder author Dee O'Neill next month.   Special thanks to IAEE for permission to share the audio from this educational session on our podca ..read more