Here’s an interesting example, on how to be transparent with your consumer. This toothpaste pack explains what each of the ingredients are on the back, where they are derived from and what each does. In a world where consumers are keen to understand what they are putting in their bodies, this is a great way […] The post It’s what’s inside that counts appeared first on Slice Design | Branding and Packaging Design Agency ..read more

When looking at value-based product lines you need to ensure that the emphasis is on ‘value’ rather than ‘cheap’. Appearing too ‘cheap’ is always going to come across to the consumer as a compromise and leave them thinking that it may not clean or work as well as one of the competitors. Therefore it’s important […] The post Never let lower cost, mean lower efficacy. appeared first on Slice Design | Branding and Packaging Design Agency ..read more

It’s not what you say often, it’s how you say it. Many brands actually do a pretty good job of having the key benefit front and centre on the pack, the problem actually comes with how that benefit is delivered. All brands need to have a suitable tone of voice, that is the vehicle on […] The post It’s how you say it appeared first on Slice Design | Branding and Packaging Design Agency ..read more

Making FMCG products that are relatable and relevant to consumers is your brands chief task. If consumers don’t understand what something is or were and how it is used, they are less likely to engage. Have a look at this example from Rentokil. The brand although synonymous with pest control has caused a bit of […] The post Is your product relatable and relevant to the consumer? appeared first on Slice Design | Branding and Packaging Design Agency ..read more

Getting orientation correct on cylindrical products is incredibly difficult in store. You’re relying on the shelf stacker to orientate your product the right way in the first place and you are relying on the customer who picks your product up to put it back facing the correct way. Have a look at this example of […] The post What works on a flat design visual does not always work in 3 dimensions. appeared first on Slice Design | Branding and Packaging Design Agency ..read more

The role of a window on the pack is to show the product off and entice the consumer. The role of the label is to showcase the brand. Where you have a large window as you can see in this or any jar it is a pretty pointless exercise replicating the product on the label […] The post Never waste real estate appeared first on Slice Design | Branding and Packaging Design Agency ..read more

Here’s an interesting way to look at fragrance naming on personal care products. Is it real or is it made up? I don’t suppose it matters really as it’s a perfect example of how to tap into creating a desire, by appealing to how a product makes you feel rather than what it smells like. […] The post The power of subconscious communication appeared first on Slice Design | Branding and Packaging Design Agency ..read more

Here’s a quick test, stare at this pack for four seconds and tell me is it veggie, vegan or meat? Much of the communication on packaging is subliminal, the choice of brand colour in the background, the presentation of food and particularly in this instance the naming strategy. They conjur up a particular tone of […] The post Be clear and honest with the consumer appeared first on Slice Design | Branding and Packaging Design Agency ..read more

In response to the global cost of living narrative, Amazon are lowering prices on thousands of grocery items and implementing their own private label food brand called Amazon saver. As you would expect this is very much a no frills offering to match the no frills price point but I think they’re missing a trick […] The post Stripping back price shouldn’t mean stripping back personality appeared first on Slice Design | Branding and Packaging Design Agency ..read more

T’is the season to be sniffly. As the temperatures drop, and the daylight hours fade, cold and flu season starts to rear is ugly head again! With bleary eyes and a nose running like Niagara Falls, there is nothing you want more than to pop into the local chemist and navigate the fixture without a fuss […] The post T’is the season to be sniffly! appeared first on Slice Design | Branding and Packaging Design Agency ..read more