Graphic Design USA - Shelf Life: GDUSA’s Package Design Blog
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Posts about Packaging and Package Design.
Graphic Design USA - Shelf Life: GDUSA’s Package Design Blog
1w ago
Combining behavioral theory with a traditional medicine delivery system, Speakeasy Knowledge Brokers has developed a simple yet striking way to help kiwi marketer Zespri increase consumption ..read more
Graphic Design USA - Shelf Life: GDUSA’s Package Design Blog
1w ago
Mars-owned fruit-flavored candy brand SKITTLES is unveiling a brand refresh in collaboration with Elmwood to celebrate its quirky personality and non-conformist tone to fuel product innovation ..read more
Graphic Design USA - Shelf Life: GDUSA’s Package Design Blog
1w ago
Our 61st anniversary package design showcase celebrates those select creative and marketing professionals who have harnessed the power of design to forge a connection at the moment of truth before, during and after the sale ..read more
Graphic Design USA - Shelf Life: GDUSA’s Package Design Blog
1w ago
Mrs&Mr collaborated creatively with La Colombe on a refreshed visual identity and a national advertising campaign. The brand is a new member of the Chobani family following its acquisition in December 2023 ..read more
Graphic Design USA - Shelf Life: GDUSA’s Package Design Blog
1M ago
Creative director Dane Whitehurst on the thorny issue of whether AI is creative. One take: the more the human element is reduced from the process, the less ‘creative’ the output becomes. AI may be more ‘clever’ than creative ..read more
Graphic Design USA - Shelf Life: GDUSA’s Package Design Blog
1M ago
Manischewitz is rebranding to extend its appeal to the culturally curious as well as the kosher-keeping. Jones Knowles Ritchie (JKR) has created a more accessible and playful brand refresh just ahead of the Passover holiday selling season ..read more
Graphic Design USA - Shelf Life: GDUSA’s Package Design Blog
1M ago
For 61 years, GDUSA has recognized people who embody the spirit of the creative community. This year we overweighted with people engaged in package design because of the exceptional opportunities it presents. MOHAWK is the exclusive sponsor ..read more
Graphic Design USA - Shelf Life: GDUSA’s Package Design Blog
1M ago
In a market crowded with choices — particularly in the realms of seltzers, canned cocktails, and ciders — Thorntail Hard Agave tasked Seattle WA branding studio People People to develop a unique and eye-catching brand ..read more
Graphic Design USA - Shelf Life: GDUSA’s Package Design Blog
1M ago
JKR and Impossible Foods have developed a new strategy and branding; it aims to welcome animal meat eaters into the plant-based category. Red is the predominant color in packaging ..read more
Graphic Design USA - Shelf Life: GDUSA’s Package Design Blog
1M ago
Creative director Dane Whitehurst on the thorny issue of whether AI is creative. One take: the more the human element is reduced from the process, the less ‘creative’ the output becomes. AI may be more ‘clever’ than creative ..read more