TrademarkNow is Moving to Corsearch...Now!
TrademarkNow Blog
by
2y ago
We’re sure that you would have heard by now that we were acquired by Corsearch in August 2020. Although we’ve continued the TrademarkNow name until now, we’re very excited that we’re all going to be moving under the Corsearch brand in the very near future!  ..read more
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Trademark Growth in Switzerland Demands Innovative Search Solutions
TrademarkNow Blog
by
2y ago
Did you know that trademark activity in Switzerland’s registry grew by 11% in 2020 when compared to the previous year? This significant increase in filing volumes has resulted in a need for fast and reliable Swiss trademark screening, search, and clearance solutions — to better serve a growing Swiss market ..read more
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Pharma Industry Trademarks and Trends in 2021
TrademarkNow Blog
by Stephen Stolfi
2y ago
The global pharmaceutical industry is responsible for the research, development, production, and marketing of medicines and today it is booming. As of 2020, the total global pharmaceutical market was valued at about $1.27 trillion and has seen exponential growth over the last twenty years, when it was valued at some $390 billion in 2001. Market value is expected to exceed $2.1 trillion by 2027.  ..read more
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5 Strategic Benefits of Business Intelligence for IP Law Firms
TrademarkNow Blog
by Stephen Stolfi
3y ago
When modern companies deploy business intelligence (BI) strategies, they use a mixture of advanced technologies and services to create data-backed insights that can produce better decision-making. However, for law firms who specialize in intellectual property, the value of BI can be even more extensive ..read more
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Opportunities And Challenges In IP Valuation Services
TrademarkNow Blog
by Stephen Stolfi
3y ago
The shift towards a global, digital economy has resulted in the demise of some of the traditional assumptions about measuring the value of a business. Globalization, coupled with a fast-emerging digital economy geared towards service and technology markets, has accelerated this change even faster. It has resulted in the emergence of many important companies whose value no longer solely resides in tangible, physical assets ..read more
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Protecting Sports Intellectual Property in Football Nets Many Benefits
TrademarkNow Blog
by Stephen Stolfi
3y ago
Saturday, May 29, 2021, sees the final match of the UEFA Champions League. Will you be supporting Chelsea or Manchester City? Regardless of which team comes out on top, the event will be enjoyed by millions of fans who have waited for their team to reach the pinnacle of the European club football game ..read more
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Logo Branding Challenges In The Pharmaceutical And Healthcare Industry
TrademarkNow Blog
by Stephen Stolfi
3y ago
Companies have used IP branding techniques such as word marks and logos for many decades as a means of achieving a competitive advantage. While all potential trademarks face similar challenges in terms of development and registration, there are several unique issues facing those developing new brands in the pharmaceutical sector. The differences in regulations of marketing and selling drugs mean that many of the traditional strategies used to market consumer goods are not acceptable when it comes to certain sectors of the pharmaceutical and healthcare industry ..read more
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IP Opportunities And Challenges In The Filmmaking Industry
TrademarkNow Blog
by Stephen Stolfi
3y ago
The 93rd Academy Awards take place on Sunday, April 25, 2021 and will honor the movies released in 2020. With nominees for Best Picture including The Father, Judas and the Black Messiah, Mank, Nomadland, and Promising Young Woman, it will be a very tough call for the Academy to choose one Oscar winner for this category ..read more
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Digital Brand Protection — Challenges And Solutions
TrademarkNow Blog
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3y ago
Online markets are growing fast and the popularity of eCommerce websites has seen an unprecedented surge during the COVID-19 pandemic. According to Statista ..read more
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Pharma Trademark Activity — A Look Back at Class 5 in 2020
TrademarkNow Blog
by
3y ago
Did you know that in 2020, over 46,000 trademark applications were filed in Class 5 (Pharmaceuticals and Medical Supplies) in the USPTO and the EUIPO ..read more
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