Box Vox | BEACH | Packaging as Content
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The unfiltered mouthpiece of design firm, BEACH. Packaging as content: from branding & design to the wider, cultural issues that surround packaging.
Box Vox | BEACH | Packaging as Content
4y ago
John Horton Conway with polyhedral models in his Princeton U. office, 1993 (photo by Dith Pran for The New York Times) Covid-19 killed 13,000+ people last week, according to data from The Covid Tracking Project. Among them was John Horton Conway. It was xkcd’s animated gif “RIP John Conway” that first alerted me to his ..read more
Box Vox | BEACH | Packaging as Content
4y ago
Inc. Magazine published a short feature this month about our Baker’s Dozen Egg Carton. Ordinarily, I might have indulged in an exclamation-pointed announcement about this. I’m duly flattered, of course, to be mentioned in a national publication. Such business publicity, however, seems moot (even tone-deaf) for me to be crowing about during our shared global pandemic ..read more
Box Vox | BEACH | Packaging as Content
4y ago
Day 6: Wenjing Huang, Fumihito Arai & Tomohiro Kawahara’s Egg-in-Cube For the 6th day of Egg2 Week we bring you another square egg. This time, however, the “Egg-in-Cube” is not a consumer product, but an embryonic research tool. Scientists in Japan developed this cube-shaped “artificial eggshell.” Starting in 2014, they published a series of papers explaining their ..read more
Box Vox | BEACH | Packaging as Content
4y ago
Huc’s 1988 patent drawing, Ov’Action’s 1989 Trademark, and L’aperoeuf photo, via: Archives nationales du monde du travail (Roubaix) Day 5: Christian Huc’s Apéroeuf, 1988 The patent drawing in Christian Huc‘s 1989 patent, looks almost exactly like the drawing in David Adams’ 1953 patent. But where Adams drew his horizontal band to represent “sealing tape,” Huc drew his ..read more
Box Vox | BEACH | Packaging as Content
5y ago
Day 4: Henry Garren’s Square Eggs Dr. Henry Wilburn Garren developed his square egg(s) in 1961, at the Department of Poultry Science of North Carolina State College. In September 1961, the promotion group got the governor to designate N. C. as the Good Egg State, and, with the help of the college scientists, had hens ..read more
Box Vox | BEACH | Packaging as Content
5y ago
Day 3: Lawrence Darrah’s Square Eggs We actually covered Darrah’s “Shell-less egg carton” once back in 2013. But we’ll revisit him now during Square Eggs of Science & Industry Week. In some patents, we’ve noticed inventors highlight the “substantially square” aspects of their inventions. In Darrah’s patent, however, he never mentions square or rectangular eggs ..read more
Box Vox | BEACH | Packaging as Content
5y ago
Day 2: the square eggs of Gerard Baerends Gerard Baerends was a Dutch biologist, who conducted a behavioral study of herring gulls in 1951. Unlike David Adams, Baerends was not interested in “square eggs,” per se. He had made a number of differently shaped “false eggs” to use in his research. In Baerends’ experiments, two experimenters walked ..read more
Box Vox | BEACH | Packaging as Content
5y ago
If “square eggs” once captured the imaginations of left-brained creatives, the same idea has also preoccupied right-brained scientific types. This time, rather than list all my examples in one long post, I’m doling them out one day at a time. We, therefore, declare this: Square Eggs of Science & Industry Week. Day 1: David Adams ..read more
Box Vox | BEACH | Packaging as Content
5y ago
Back in 2010, I wrote a post about “Egg-Deformers.” You know… those plastic devices designed to transform hard boiled eggs into a cube shape? What I hadn’t fully appreciated at the time, and, indeed, has taken 10 full years to even dawn on me, was that “square eggs” have been a cultural thing for a ..read more
Box Vox | BEACH | Packaging as Content
5y ago
The “puff ball juniors” trapezoidal box It’s been a while since our last polyhedral packaging post. And too long since our last official “packaging (past tense)” post. Come to think of it, last month we didn’t manage to post anything at all! So, when I saw this Michigan Carton ad in the September 1958 issue ..read more