10 Design Principles for Product Development Teams
Bresslergroup Blog
by Bresslergroup
2y ago
Much has changed since we introduced our “Design Defined” series in 2019, but one thing remains the same: our commitment to sharing our favorite design principles! We’ve amassed a library of thirty videos and blog posts featuring (and authored by) Bresslergroup strategists, researchers, designers, and engineers. In 2020 and 2021, we published roundups of Volumes 1 and 2 of Design Defined, with lots of links provided to dig deeper: • Read about the design principles in Volume 1: 10 Design Principles for Better Products • Read about the design principles in Volume 2: 10 More Design Principles fo ..read more
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Applying the Pareto Principle to Product Development
Bresslergroup Blog
by Sharon West
2y ago
(This post is based on the video, “Pareto Principle” in the Design Defined: Design Principles Explained series.) It can be difficult to narrow in on your team’s focus at the beginning of a product development project, especially when the pressure of deadlines and budget is already bearing down. In these instances, the Pareto Principle can be a useful framework for prioritization. If you’ve ever heard of the 80-20 rule, you’re already familiar with the Pareto Principle, which states that for many situations, roughly 80 percent of results will come from 20 percent of causes. If you’ve ever hear ..read more
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15 Biggest Innovations of 2021 To Influence Product Design
Bresslergroup Blog
by Bresslergroup
2y ago
What were the biggest innovations of 2021? The first one is obvious. 2021 was a banner year for science. And there continues to be a lot of talk about — and predictions around — decentralized platforms and cryptocurrency, with as many believers in its eventual takeover as there are skeptics. We were most impressed with practical applications such as these data-crunching cryptocurrency business models to increase data security and heat homes. Each year we ask staff to nominate the biggest innovations of the past 12 months that will have an influence on product design. The nominations for bigges ..read more
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2021’s Top 10 Product Design Posts
Bresslergroup Blog
by Bresslergroup
2y ago
In 2021 readers gravitated toward posts that offered both inspiration and practical info about innovation strategy and product design. In this year’s top ten list you’ll find a lot of know-how, including: How to plan for future product experiences to foster brand evangelists Steps to develop technology platforms that support product roadmaps A tool to bridge research and design A guide filled with tips for creating good product requirements A methodology for choosing the right color for your product The list also includes a rad, ‘80s-inspired computing side project and a wish list of 20 thin ..read more
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2021’s 10 Most Popular Product Design Posts
Bresslergroup Blog
by Bresslergroup
2y ago
In 2021 readers gravitated toward posts that offered actionable information about product innovation and design. In the top ten you’ll find the following knowhow: Techniques to future-proof product strategy Steps to develop technology platforms that support product roadmaps A tool to bridge research and design A guide to creating good product requirements A methodology for choosing the right color for your product The list also includes an ‘80s-inspired computing side project and a wish list for what we’d most like to redesign. It builds from least (number ten) popular to most (number one) p ..read more
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Use Miller’s Law When Presenting Design Concepts
Bresslergroup Blog
by Chris Murray
2y ago
(This post is based on the video, “Miller’s Law,” in the Design Defined: Design Principles Explained series.) Often when we start a product design project with a new client, they ask to see as many concepts as possible. It’s not uncommon for a new client to want to see 20 or 30 concepts during the initial design phase, thinking that represents better value. But when it comes to early design reviews, we believe less can be more. We usually find ourselves steering the client toward four or six well-differentiated concepts instead. We’ve done this for years based on our gut instinct that four to ..read more
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Design Defined: How Affordance Makes Medical Devices Safer
Bresslergroup Blog
by Winnie Lee
2y ago
(This post is based on the video, “Affordance” in the Design Defined: Design Principles Explained series.) Have you ever tried to pull open a door, only to look down and see a sign that says “push”? If you have, you’ve encountered a “Norman door” and an example of poor design. Named after Don Norman, the famous advocate for user-centered design and the author of The Design of Everyday Things, a Norman door signals you to do the opposite of what you’re supposed to do. At best Norman doors are a nuisance; at worst, they’re dangerous. Norman Doors and Affordance There’s a silver lining: Because w ..read more
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Four Steps To “the Right” Color in Product Design
Bresslergroup Blog
by Chris Murray
2y ago
(This post was updated on October 14, 2021.) Quick, what’s your favorite color? Now explain why. It’s tough, isn’t it? You’re probably fond of that color, because, well, you just are. But the person next to you isn’t. And you might change your mind tomorrow. That’s because “favorite color” is an idiosyncratic notion. It comes from our gut and the reasons are nearly impossible to dissect and clarify. In the face of this fluidity, how do design professionals and their clients confidently choose “the right” colors for products? The Importance of Color in Product Design Color selection is a tricky ..read more
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Design Defined: Why ‘T-Shaped’ Is the Best Fit for Product Design
Bresslergroup Blog
by Aaron Pavkov
2y ago
(This post is based on the video, “T-Shaped” in the Design Defined: Design Principles Explained series.) Have you ever heard someone described as “T-shaped”? For those of us in product design, it’s a good shape to be. It doesn’t have anything to do with how you look. “T-shaped” is a term used to describe someone’s knowledge and skills. The vertical portion of the “T” describes the depth of expertise in your main area of education and work experience. The horizontal portion of the “T” describes your breadth of skills and experience. For instance, you may have studied mechanical engineering in c ..read more
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Design Defined: Calm Technology in the Era of Push Notifications
Bresslergroup Blog
by Pete Wisber
2y ago
(This post is based on the video, “Calm Technology” in the Design Defined: Design Principles Explained series.) Have you ever been in a high-pressure situation and in need of a little guidance on how to proceed? When faced with emergencies, it’s human nature to be reactive, rather than thoughtful or critical in your thinking, and the way technology is designed can either set you up for failure or success. This is true in general, but it’s especially the case in intense environments like an operating room or the cockpit of a plane. In aviation there’s a device known as a Precision Approach Path ..read more
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